Marketing Manager

Ai2 Aim; Vancouver; Hybrid; CAD 100,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Health and dental benefits

Paid time off (PTO)

Flexible remote work environment

Professional development

Job summary

Ai2 Aim in Vancouver, BC is seeking a Senior Marketing Manager for a fully remote role. You will drive the marketing strategy, oversee campaigns, and collaborate with product, sales, and customer success teams to generate leads and grow brand presence in the B2B SaaS sector.

The role emphasizes SEO/SEM and digital paid advertising, with a focus on data-driven decision-making and ROI. Strong leadership and cross-functional collaboration are essential.

Qualifications

• 5+ years of experience in marketing, preferably within the B2B SaaS industry.
• Extensive background in SEO/SEM and digital paid advertising.
• Proven ability to manage and optimize marketing campaigns across various platforms.
• Strong analytical skills with experience in data-driven decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer acquisition.
• Manage and optimize digital marketing campaigns across SEO, SEM, and paid advertising.
• Analyze performance metrics and provide actionable insights to improve campaign effectiveness and ROI.
• Collaborate with product, sales, and customer success teams to align marketing with launches and initiatives.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Lead and mentor a team of marketing professionals, fostering creativity and innovation.
• Manage the marketing budget to maximize impact.

Skills

Marketing strategy

SEO/SEM

Digital advertising

Analytics

Cross-functional collaboration

Leadership

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Marketing automation tools

CRM systems

Job description

$100,000 - $130,000 annually Full Time Vancouver, BC, Canada Remote Senior Level

Job Description

We are seeking a Senior Marketing Manager to join our dynamic team in Vancouver, BC. This remote position is pivotal in driving our marketing strategy and enhancing our brand presence in the B2B SaaS sector. As a key member of the marketing team, you will collaborate closely with product, sales, and customer success teams to develop and execute innovative marketing campaigns that resonate with our target audience.

In this role, you will be responsible for overseeing the planning, execution, and optimization of our marketing initiatives. Your expertise in SEO/SEM and digital paid advertising will be crucial in driving traffic and generating leads. You will also analyze market trends and customer insights to inform our marketing strategies and ensure we remain competitive in the ever-evolving landscape of technology.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer acquisition.
• Manage and optimize digital marketing campaigns across various channels, including SEO, SEM, and paid advertising.
• Analyze performance metrics and provide actionable insights to improve campaign effectiveness and ROI.
• Collaborate with cross-functional teams to align marketing efforts with product launches and sales initiatives.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and innovation.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
• Stay updated on industry trends and emerging technologies to keep our marketing strategies ahead of the curve.

We are looking for a candidate who is not only experienced but also passionate about marketing and technology. The ideal candidate will have a proven track record in B2B SaaS marketing and a deep understanding of digital marketing strategies. You should be a strategic thinker with a hands‑on approach, capable of leading projects from conception to execution while maintaining a focus on results.

Qualifications

Must-have

• 5+ years of experience in marketing, preferably within the B2B SaaS industry.
• Extensive background in SEO/SEM and digital paid advertising.
• Proven ability to manage and optimize marketing campaigns across various platforms.
• Strong analytical skills with experience in data-driven decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

Nice-to-have

• Experience with marketing automation tools and CRM systems.
• Familiarity with content marketing and social media strategies.
• Knowledge of UX/UI principles and their impact on marketing.
• Previous experience in a leadership or mentorship role within a marketing team.
• A degree in Marketing, Business, or a related field.

Joining our team comes with a range of benefits and perks designed to support your professional growth and personal well-being:

• Competitive salary ranging from $100,000 to $130,000 annually.
• Comprehensive health and dental benefits to keep you and your family healthy.
• Generous paid time off (PTO) policy, including vacation days and holidays.
• Flexible remote work environment, allowing you to work from anywhere.
• Opportunities for professional development and continuous learning.
• A collaborative and inclusive company culture that values diversity and innovation.
• Regular team-building activities and virtual events to foster connections.
• Access to wellness programs and resources to support your mental health.

We believe in creating a workplace where everyone can thrive, and we are committed to supporting your career journey while maintaining a healthy work‑life balance. If you are ready to make an impact in a fast‑paced, innovative environment, we would love to hear from you!