Digital Marketing Manager

House Dental Centre; Red Deer; On-site; CAD 45,000 - 75,000; Full time

Job summary

An established industry player in dental care is seeking a Digital Marketing Manager to enhance its online presence and attract new patients. This dynamic role involves developing and executing innovative digital marketing strategies, including SEO, social media management, and content creation. You will oversee paid advertising campaigns, optimize website performance, and ensure alignment with the clinic's growth objectives. Join a forward-thinking team where your creativity and marketing expertise will play a crucial role in shaping the clinic's digital landscape and fostering patient relationships.

Qualifications

• 1+ year of marketing experience with a focus on digital strategies.
• Strong communication and organizational skills essential for team collaboration.

Responsibilities

• Develop and execute digital marketing strategies to attract new patients.
• Manage SEO, social media, and paid advertising campaigns for optimal results.

Skills

SEO Expertise

Paid Advertising Management

Content Creation

Social Media Management

Google Analytics

Email Campaign Management

Conversion Rate Optimization

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Facebook Ads

CRM Software

Google My Business

Social Media Platforms

Job description

POSITION SUMMARY:

The Digital Marketing Manager at House Dental Office is responsible for developing and executing digital marketing strategies to enhance brand visibility, attract new patients, and improve online engagement. This role will oversee SEO, social media, paid advertising, content marketing, and website optimization, ensuring that the clinic maintains a strong online presence and patient acquisition funnel.

OBJECTIVES:

1. Achieve an increase in new patient inquiries and online appointment bookings through digital marketing efforts.
2. Improve organic search rankings by implementing SEO best practices, ensuring website content is fully optimized for search engines.
3. Grow social media following each quarter and increase engagement rates through targeted content and community interactions.
4. Develop and manage Google Ads, Facebook Ads, and other paid campaigns to generate high-quality patient leads and improve ROI.
5. Track performance of all marketing channels, ensuring data-driven adjustments to campaigns to maximize effectiveness.
6. Ensure 100% optimization of Google My Business and local SEO, improving visibility and patient reviews.
7. Produce weekly blog posts, patient testimonials, and educational content that positions the clinic as a leader in dental care.
8. Improve website user experience (UX) to increase online appointment conversion rates by X% through optimized landing pages and clear CTAs.
9. Implement a strategy to increase positive patient reviews by X%, boosting credibility and patient trust.
10. Ensure 100% alignment between digital marketing efforts and clinic growth objectives, working closely with leadership.
11. Develop digital partnerships with local influencers, businesses, and healthcare organizations to expand reach and brand awareness.

COMPETENCIES:

• Expertise in on-page and off-page SEO, local search optimization, and improving website performance to increase organic traffic and patient inquiries.
• Strong ability to plan, execute, and optimize paid campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.) to maximize patient acquisition.
• Proficiency in creating engaging blog posts, email campaigns, social media content, and video marketing to enhance the clinic’s brand.
• Ability to develop, schedule, and manage content across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) to boost engagement and brand awareness.
• Skilled in building automated email campaigns, newsletters, and follow-ups to maintain patient engagement and retention.
• Strong understanding of Google Analytics, Facebook Business Manager, and CRM tools to measure marketing effectiveness and optimize strategies.
• Knowledge of website development best practices, landing page optimization, and conversion rate optimization (CRO).
• Experience in managing Google My Business listings, encouraging patient reviews, and improving local search rankings.
• Ability to implement and manage CRM software, automation workflows, and data tracking tools to improve efficiency.
• Works closely with clinic leadership, patient care teams, and external vendors to align digital marketing efforts with business objectives.
• Ability to develop unique marketing strategies, adapt to digital trends, and think outside the box to attract and retain patients.
• Understanding of HIPAA compliance, advertising guidelines for healthcare providers, and ethical patient communication in digital marketing.

Qualifications

• 1+ year of marketing experience
• Content creation skills
• Excellent communication and organizational skills