Digital Marketing Manager

Miovision; Canada; Remote; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

401K matching

Mio-Days

Flexible vacation

Internet subsidy

Parental leave

Job summary

Miovision is seeking a Digital Marketing Manager to own our paid channels, lead generation funnel, and website experience. You will drive email campaigns and conversion-optimized experiences with high autonomy and cross-functional collaboration to fuel growth.

The role demands expertise in Salesforce Marketing Cloud, Google Ads, and web analytics, with a pragmatic, data-driven approach and a passion for digital experimentation.

Qualifications

• Experience managing multi-channel digital campaigns with strong attention to detail.
• Familiarity with Salesforce Marketing Cloud and SQL.
• Data-driven mindset with web analytics proficiency.

Responsibilities

• Manage daily paid search, social, and display campaigns to drive high-intent leads.
• Lead SEO/SEM strategies for organic and paid traffic growth.
• Build and execute email marketing via Salesforce Marketing Cloud.
• Optimize miovision.com and landing pages to maximize conversions.
• Turn data into actionable insights and report on performance.
• Collaborate with Content, Product Marketing and Sales; manage agencies.

Skills

Salesforce Marketing Cloud

SQL

Google Ads

HTML

CSS

CMS platforms

Tools

CMS

Job description

About Miovision:

At Miovision, we’re unlocking transportation networks that move you. Our vision and mission is to enable smart, fast, safe communities that simply flow, as we drive the Intelligent Mobility Revolution. Backed by the world’s most advanced traffic AI, Miovision’s innovations in traffic signal planning and operations are making it possible for cities to improve the transportation experience for drivers, cyclists and pedestrians.

Our values drive us. They’re at the core of everything we do. If they align with yours, proceed through the GREEN light!

• All in to win: We're driven by a winning mindset, approaching every challenge with intensity, clarity, and speed.

• One Miovision: We succeed as one team, uniting diverse talents, building on trust, and putting our shared mission before ego.

• Be better every day: We're committed to continuous growth, staying curious, building mastery, and embracing challenges as learning opportunities.

• Make it happen: We are proactive and results-driven, taking ownership, acting with urgency, and focusing on solutions that deliver real impact.

• Earn the customer: We are deeply customer-centric, focused on earning our customers' partnership every day by delivering exceptional experiences that drive their success.

Position Summary:

Ready to take the wheel of a digital marketing engine that powers smarter, safer, and more efficient cities? As Miovision’s Digital Marketing Manager, you’ll be the strategic architect behind our online presence. Operating with high autonomy, you’ll own our paid channels, optimize our lead-generation funnel, shape our website experience, and execute high-impact email campaigns. If you thrive on turning complex data into conversion gold and love bringing creative, technical solutions to life, this is your stage to drive real growth.

Objectives and Responsibilities:

• Digital Marketing: Manage the daily execution of paid search, social, and display advertising campaigns to capture high-intent demand and accelerate qualified leads through the funnel.

• SEO/SEM: Execute high-impact SEO and SEM strategies to drive high-quality organic and paid traffic.

• Email Marketing: Build and execute integration email marketing communications via Salesforce Marketing Cloud.

• Optimize the User Journey: Manage and continuously refine miovision.com and website landing pages, removing friction from the funnel to maximize lead conversion.

• Track, Analyze and Elevate: Turn raw digital marketing data into actionable insights, regularly reporting on web, campaign, and email performance to boost ROI.

• Cross-Functional Collaboration (Internal and External): Partner closely with Content, Product Marketing, and Sales teams to align spend with product launches, while managing digital agencies and software vendors to deliver flawless work on time.

The Ideal Profile:

• Experienced Digital Strategist: You have a strong track record of managing multi-channel digital projects with high attention to detail.

• Mar-Tech Stack: Expertise in Salesforce Marketing Cloud (SQL), modern CMS platforms, Google Ads, HTML, and CSS. Certifications in Google Analytics, Salesforce Marketing Cloud Email Certifications or equivalent would be an asset.

• Data-Driven Problem Solver: You instinctively dive into web analytics to diagnose funnel leaks, map out CPC trends against lead quality, and pivot strategies based on hard data.

• Autonomous & Detail-Oriented: You take full ownership of your work, effortlessly juggling multiple high-stakes campaigns, digital vendors, and cross-functional relationships without missing a beat.

This posting is for an actual vacancy.

Your Rewards & Well-being:

• Comprehensive Coverage: Your well-being is covered from day one with comprehensive health benefits, 24/7 virtual healthcare access, and dedicated wellness programs.

• Financial Future: Build for tomorrow with our RRSP/401K Matching Plan and share in the company's success through our Variable Incentive Plan.

• Time to Recharge: Truly unplug with our unique Mio-Days and flexible vacation policy.

• Work & Life Support: We support you with flexible work options, an internet subsidy, a remote work allowance, and enhanced leave for new parents.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Please indicate if you require accommodation on your application, and our team will work with you to meet your accessibility needs.

Miovision may use artificial intelligence (AI) to assist in the hiring process for tasks such as helping to identify qualified candidates, taking meeting notes, creating summaries, and streamlining administrative work. These tools are one of several factors considered in the hiring process and do not replace human judgement. We do not use AI to make any final hiring or interview decisions.