Marketing Generalist

Executrade – Your Recruitment Specialists; Edmonton; On-site; CAD 55,000 - 75,000; Full time

Job summary

Executrade – Your Recruitment Specialists seeks a Marketing Generalist to lead integrated campaigns and strengthen brand awareness across digital and traditional channels. The role collaborates with leadership to align priorities and drive growth, while coordinating with cross-functional teams to deliver impactful programs.

The position emphasizes website management, email marketing (Klaviyo), content quality, and partner coordination, with opportunities to mentor junior team members and

Qualifications

• 3+ years of progressive marketing experience, preferably in a B2B, manufacturing, hospitality, or product-focused environment.
• Experience leading marketing campaigns and managing cross-functional projects.
• Proficiency with Canva and Adobe Creative Suite; InDesign is an asset.

Responsibilities

• Lead planning, execution, and optimization of integrated marketing campaigns to support growth and product launches.
• Collaborate with senior leadership to set marketing priorities aligned with organizational objectives.
• Evaluate campaign performance and propose data-driven initiatives for improvement.

Skills

Campaign management

Cross-functional leadership

Data-driven marketing

Email marketing

Copywriting

Strategic thinking

Project management

Leadership

Education

Marketing degree

Tools

Adobe Commerce

Klaviyo

Canva

Adobe Creative Suite

InDesign

Monday.com

Job description

Our client is a recognized leader in the hospitality textiles industry, providing innovative products and customized solutions to hotels and commercial partners throughout North America. Their commitment to quality, customer service, and continuous innovation has earned them a trusted reputation while supporting some of the hospitality industry's most recognized brands.

As the organization continues to grow, they are seeking a Marketing Generalist to lead marketing initiatives that strengthen brand awareness, support business growth, and deliver impactful campaigns across digital and traditional channels. This is an opportunity to play a key role in shaping marketing strategy while working closely with leadership and cross-functional teams.

Key Responsibilities

• Lead the planning, execution, and optimization of integrated marketing campaigns that support business growth, hotel chain programs, and product launches.
• Collaborate with senior leadership to develop marketing priorities that align with organizational objectives.
• Evaluate campaign performance, identify opportunities for improvement, and recommend data-driven marketing initiatives.

Digital Marketing & Brand Management

• Oversee the company website using Adobe Commerce, ensuring content remains current, engaging, and aligned with brand standards.
• Manage brand consistency across digital, print, email, and social media channels.
• Lead email marketing initiatives using Klaviyo while continuously improving customer engagement and campaign effectiveness.
• Oversee the creation of product catalogues, sales collateral, advertising materials, and promotional content.
• Review marketing copy, product descriptions, and creative assets to ensure quality, consistency, and alignment with brand standards.
• Coordinate the work of designers, freelancers, photographers, and external vendors to ensure projects are completed on schedule.

Project Management & Cross-Functional Collaboration

• Manage multiple concurrent marketing initiatives while balancing competing priorities and meeting deadlines.
• Utilize Monday.com to oversee project planning, resource allocation, and workflow management.
• Partner closely with sales, product, and leadership teams to execute marketing initiatives that support revenue growth.
• Provide guidance and mentorship to junior marketing team members while fostering collaboration across departments.

Events & Business Development Support

• Lead the preparation and execution of marketing materials for trade shows, customer events, and promotional activities.
• Identify opportunities to improve marketing processes, increase operational efficiency, and strengthen customer engagement.

Qualifications

Education & Experience

• Post-secondary education in Marketing, Communications, Business, or a related discipline is preferred.
• 3+ years of progressive marketing experience, preferably within a B2B, manufacturing, hospitality, or product-focused environment.
• Demonstrated experience leading marketing campaigns and managing cross-functional projects.

Technical Skills

• Strong proficiency with Canva and Adobe Creative Suite; InDesign experience is considered an asset.
• Experience managing website content using Adobe Commerce or similar CMS platforms.
• Experience with Klaviyo or comparable email marketing platforms.
• Advanced proficiency with Microsoft Office, Google Workspace, and project management software such as Monday.com.
• Experience analyzing campaign performance and marketing metrics is considered an asset.
• Strong leadership and project management abilities.
• Excellent communication, editing, and copywriting skills.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Highly organized with exceptional attention to detail.
• Ability to lead multiple projects while building strong relationships across departments and with external partners.

Immigration Statement

In accordance with Canadian immigration laws, priority will be given to Canadian citizens and permanent residents. Learn more at www.cic.gc.ca.