Digital Marketing Coordinator

WildBrain; Toronto; Hybrid; CAD 45,000 - 60,000; Full time

Job summary

Join a leading company as a Digital Marketing Coordinator in Toronto, where you'll create engaging social media content for iconic kids' brands. This hands-on role offers growth opportunities within a dynamic team focused on delivering entertainment content globally.

Benefits

Competitive Benefits

Growth Opportunities

Qualifications

• Strong content creation skills and eye for detail.
• Experience writing for social media, blogs, or websites.

Responsibilities

• Creating and scheduling content for social media platforms.
• Engaging online communities and managing day-to-day content.
• Collaborating on campaign delivery and execution.

Skills

Digital Landscape Knowledge

Communication

Social Media Management

Content Creation

Attention to Detail

Education

Recent Graduate

Tools

Wix

Job description

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Location: Toronto, ON

Company Description

Location: Toronto, ON

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.

Overview

Join our Audience Engagement team within WildBrain today to become part of the story! Our Audience Engagement team excels at delivering entertainment content to audiences across the globe including on our world-leading YouTube network, through our global distribution business to SVOD, AVOD and FAST platforms, and through our leading capabilities in digital marketing, advertising, gaming and social media. With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they’re watching and playing. Our content is enjoyed on leading platforms worldwide including Apple TV+, Netflix, Prime Video, Peacock, BBC, Nickelodeon, Pluto TV, Samsung TV Plus, Roku and many more.

About The Role

Are you passionate about creating viral, fun, and engaging social content? WildBrain is looking for a Digital Marketing Coordinator to join our dynamic Audience Engagement team and support marketing efforts across some of the most iconic and nostalgic brands in kids’ entertainment—Teletubbies, Strawberry Shortcake, Degrassi, and more.

This is a hands-on, creative role ideal for someone who lives and breathes social media trends and wants to grow their skills in a fast-paced, global team. You’ll play a key role in bringing our digital strategies to life by creating and scheduling content, managing online communities, and contributing to exciting global campaigns.

Reporting to the Digital Marketing Manager, you’ll work closely with an international team across brand marketing, consumer products, content distribution, and production—giving you the opportunity to contribute to campaigns seen by millions worldwide.

This is a great opportunity for a creative self-starter or recent grad with strong content creation skills, an eye for detail, and a passion for engaging with online audiences.

Job Responsibilities:

1. Creating social content in keeping with the social strategy and brand guidelines, including graphic and video content for Facebook, Instagram, TikTok, and other relevant platforms.
2. Copywriting for social and websites following brand guidelines and tone of voice.
3. Scheduling and maintaining day-to-day social media and website content.
4. Engaging online communities in line with strategy.
5. Collaborating with brand, consumer product, content distribution, and production teams on campaign delivery and execution.
6. Compiling data and insights across platforms to support reports.
7. Proposing new ideas and concepts for digital content.
8. Working with Digital Marketing Manager and Paid Media team to coordinate ad campaigns.

Qualifications:

• Knowledge of digital landscape and trends, managing social media platforms like Instagram, Facebook, TikTok, etc.
• Excellent verbal and written communication skills, ability to write copy, and understand tone of voice.
• Experience writing for social, blogs, or websites.
• Understanding of marketing, media, and brand management.
• Wix experience is an asset.
• Comfort with social media analytics and reports, keen to monitor and improve engagement.
• Keen attention to detail and ability to work within strict timelines.
• Ability to work collaboratively in a cross-functional environment.
• Enthusiasm for working in the kids/family space and social media.

Additional Information:

What We Offer: Working at WildBrain offers the chance to collaborate with talented, creative professionals who support your growth. We provide competitive benefits and invest in our employees’ future.

Our Commitment: We value diversity and inclusion, aiming to reflect our global audiences and foster a culture of belonging. We encourage applicants with diverse experiences and backgrounds to apply, including those requiring accommodations during the recruitment process.

About WildBrain: WildBrain inspires imaginations through storytelling. We are leaders in franchise management, content creation, and licensing, with a library of around 14,000 half-hours of kids’ and family content, including franchises like Peanuts, Teletubbies, Strawberry Shortcake, and more. Our content reaches over 150 countries and is available on numerous platforms including YouTube, where we have a vast presence. Our studios produce award-winning series such as The Snoopy Show, Sonic Prime, and Teletubbies Let’s Go!.

Headquartered in Canada, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.