Digital Marketing & Content Lead

Business Instincts Group; Calgary; Remote; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Remote work

Paid time off

Health spending

Travel opportunities

Career growth

Diverse brands

Job summary

Business Instincts Group is seeking a hands‑on Digital Marketing & Content Lead to drive growth across multiple brands and client accounts. You will develop strategies, manage paid campaigns, and lead content creation—from LinkedIn to email and landing pages—with a focus on measurable results.

You’ll optimize performance through analyses, reporting, and market research, while maintaining brand consistency. Remote, Calgary‑based with occasional travel and collaboration across teams.

Qualifications

• Degree in Marketing, Communications, Business or related field considered an asset.
• Proven ability to plan, execute and optimize marketing campaigns.
• Experience with writing and developing content calendars across channels.

Responsibilities

• Develop and execute digital marketing strategies across multiple brands and client accounts.
• Manage paid advertising campaigns on Google Ads and paid social platforms.
• Lead content creation across channels: LinkedIn, blogs, email, website content and landing pages.
• Coordinate multi-channel campaigns and ensure timely delivery and impact.
• Measure performance with analytics tools and produce actionable reports.
• Research markets to identify growth opportunities and stay ahead of trends.
• Maintain consistent branding and messaging across client initiatives.
• Take ownership and drive projects in a remote environment with minimal supervision.

Skills

Digital marketing strategy

Content writing

Data analysis

Project management

SEO awareness

Email marketing

Copywriting

Marketing analytics

Remote collaboration

Education

Marketing/Communications/Business degree

Tools

Google Ads

Paid social platforms

CMS

Google Analytics

Salesforce (asset)

Job description

Digital Marketing & Content Lead

Business Instincts Group (BIG) is looking for a hands‑on, results‑driven Digital Marketing & Content Lead to join our growing team.

We’re searching for someone who is equally comfortable developing strategy and rolling up their sleeves to execute. This role is ideal for someone who enjoys building marketing campaigns from the ground up, writing compelling content, analyzing performance, and continuously optimizing results. You’ll thrive in this position if you’re proactive, organized, and passionate about creating marketing that delivers measurable impact.

As Digital Marketing & Content Lead, you’ll help plan, execute, and optimize marketing initiatives across multiple brands and client accounts. From managing paid advertising campaigns to developing content strategies and reporting on campaign performance, you’ll play a key role in driving growth for both Business Instincts Group and our clients.

What You’ll Do

Develop & Execute Digital Marketing Strategies

Work closely with leadership to develop and implement marketing strategies that support business objectives across a variety of industries, including technology, professional services, capital markets, and emerging businesses.

Manage Paid Advertising Campaigns

Plan, launch, monitor, and optimize digital advertising campaigns across platforms including Google Ads and paid social. Continuously evaluate campaign performance, identify opportunities for improvement, and maximize return on investment.

Lead & Creation

Develop content calendars and create engaging content across multiple channels, including:

• LinkedIn
• Social media
• Blogs
• Email marketing
• Website content
• Campaign landing pages

Support Multi-Channel Marketing Campaigns

Coordinate the execution of integrated marketing campaigns across digital platforms, working closely with internal teams to ensure campaigns are delivered on time and achieve desired results.

Measure Performance & Report Results

Track campaign performance using Google Analytics, advertising platforms, and marketing reporting tools. Prepare clear, actionable reports that identify successes, opportunities, and recommendations for ongoing optimization.

Research Markets & Identify Opportunities

Stay informed on industry trends, competitor activity, and emerging marketing practices to identify opportunities for growth and continuous improvement.

Maintain Brand Consistency

Ensure all marketing materials, campaigns, and communications maintain consistent branding, messaging, and quality across every client and internal initiative.

Take Ownership

Work independently in a remote environment while confidently managing multiple priorities, meeting deadlines, and driving projects forward with minimal oversight.

You’re Probably a Great Fit If You:

• Have experience managing Google Ads and paid social campaigns
• Enjoy writing and creating high‑quality business content
• Can confidently move between strategy, execution, and reporting
• Are highly organized and detail‑oriented
• Thrive in a fast‑paced, remote work environment
• Are a self‑starter who takes ownership of projects
• Have strong written and verbal communication skills
• Enjoy analyzing data and using insights to improve performance
• Can manage multiple brands, campaigns, and deadlines simultaneously
• Take pride in producing polished, professional work

Skills & Experience

• Previous experience in digital marketing, content marketing, or marketing strategy
• Experience managing Google Ads campaigns
• Experience with paid social advertising platforms
• Strong copywriting and business writing skills
• Experience developing content calendars and marketing campaigns
• Experience with email marketing platforms
• Experience using Google Analytics and campaign reporting tools
• Strong understanding of SEO best practices
• Experience with Content Management Systems (CMS); Salesforce experience is considered an asset
• Proficiency in Microsoft Office and Google Workspace
• Excellent organizational, analytical, and project management skills

A degree in Marketing, Communications, Business, or a related field is considered an asset. Relevant experience, initiative, and a proven ability to execute successful marketing campaigns are equally valued.

About Business Instincts Group

Business Instincts Group is an innovative company focused on building impactful brands, digital products, and marketing solutions across a variety of industries. We combine strategy, creativity, and execution to help our brands and clients stand out in competitive markets.

We value accountability, initiative, collaboration, and people who genuinely care about doing great work.

What We Offer

• Remote Work Environment
• Paid Time Off
• Monthly Health Spending Account
• Opportunity to work across diverse brands and industries
• Collaborative and fast‑moving team environment
• Monthly travel opportunities
• Opportunities for professional growth and career development

Location & Travel Requirements

This is a remote position; however, candidates must be based in Calgary, Alberta, and have access to a reliable vehicle.

This role includes occasional in‑person meetings, content shoots, events, and monthly travel opportunities depending on project requirements. Flexibility and the ability to travel as needed are important for this position.