Digital Marketing Account Manager

The Influence Agency; Toronto; Hybrid; CAD 50,000 - 90,000; Full time

Job summary

Join a dynamic team at a forward-thinking marketing agency that specializes in influencer marketing and digital strategies. As a Client Success Manager, you will play a pivotal role in managing client accounts, executing innovative campaigns, and driving measurable results. This position offers the chance to work with well-known brands and contribute to a collaborative culture that values creativity and teamwork. With a hybrid work model, you’ll enjoy flexibility while being part of a vibrant office environment that fosters personal growth and professional development. If you're passionate about digital marketing and thrive in a fast-paced setting, this is the perfect opportunity for you.

Benefits

Competitive base salary

Commission opportunities

$1000/year for education

Office lunches three times a week

Comprehensive health benefits

4 weeks vacation

Extended holiday breaks

Summer Fridays

Work-from-home equipment

Qualifications

• 3+ years of account management experience in digital marketing.
• Strong understanding of social media and influencer marketing best practices.

Responsibilities

• Manage client campaigns and ensure smooth execution across teams.
• Create monthly performance reports and optimize campaigns.

Skills

Social Media Marketing

Digital Creative Services

Influencer Marketing

Analytical Skills

Communication Skills

Problem Solving

Education

Bachelor's Degree in Marketing or related field

Tools

Influencer Database

SEO Tools

Job description

Digital Marketing Account Manager (Social & Influencer)

The Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Social Media Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much more!

We’re looking for a sharp, creative, and client-focused Account Manager to join our team! At our agency, we call them Client Success Managers (CSM) and they are responsible for account management, strategic input, execution, optimization and reporting on campaign success.

This is an exciting position at a fast-moving agency that is focused on challenging industry norms and developing programs that are best in class. Our CSM will have the opportunity to contribute to a wide assortment of digital marketing campaigns for well-known brands, with a focus on Social Media and Influencer Marketing.

We’re working in a hybrid model! We’re looking for someone who is located in or around the GTA with the ability to travel to our West End location 3 days a week - Tuesday to Thursday.

Team Member Traits

Personal Characteristics

• Cares greatly about their clients, coworkers, and self
• Highly empathetic, positive, respectful and competitive
• Open-minded, curious, inclusive and trustworthy
• Hard-working, prompt, organized, effective, detailed, and has meticulous follow-up
• A passion for learning and improving
• A natural problem solver that identifies solutions
• Sense of humour
• Ability to think quickly and learn fast
• Is a team player but also knows how to work independently

Abilities & Skills

• Able to work closely across departments to execute programs with multiple monthly recurring services
• Has a strong understanding of Social Media Marketing, Digital Creative Services and Influencer Marketing best practices with an ability to speak confidently and explain these to clients
• Excellent analytical skills and leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights and recommendations
• Can manage budgets and campaigns across all digital channels to drive strong return on investment and efficient customer acquisition cost
• Excellent communication skills to be the glue between clients and our operations team. Strives to do good for their clients and provide them a stellar customer experience.
• Baseline knowledge of SEM services (paid media, SEO, web development, CRO) is considered an asset

Experience

• 3+ years of account/client management experience in digital marketing
• Experience coordinating and executing influencer marketing campaigns
• At least 2 years of experience in coordinating and reporting on social media campaigns
• At least 1 year of sales experience in some capacity is an asset
• Experience in a marketing agency is strongly preferred

Key Responsibilities

The ebbs and flows of work at an agency may require you to pitch in on a variety of projects in different ways. The right candidate will embrace the diversity of this environment, and view it as an opportunity to learn and try new things.

Internal Program Management

• Work with various team members and departments to ensure all aspects of a client’s campaign are running smoothly and dynamically, adjusting when necessary
• Maintain regular contact with supporting departments to ensure tasks are being completed in a timely manner
• Hold regular meetings, discussions, and brainstorms with different teams to optimize campaigns and hit KPIs

Reporting & Client Management

• Create standard monthly marketing reports, reporting on all areas of performance, communicating good news stories and how campaigns will be optimized as they continue to grow
• Demonstrate a thorough understanding of metrics and what each metric’s benchmark should be
• Confidently creates presentation frameworks with a logical flow, speaking to multiple sections during presentations
• Create and highlight strategic recommendations through storytelling and harnessing strong service knowledge
• Upsell services (where beneficial to the client)
• Produce clear and concise emails to clients with minimal oversight, building a strong relationship by fostering trust and transparency

Influencer Marketing

• Source appropriate influencers for a wide variety of campaigns using the Influencer Database, ensuring all boxes are checked to make them a relevant fit
• Create and coordinate accurate and well formatted contracts for influencers and their agents with concise briefing
• Execute the communication required between influencer and client to see the campaign to the finish line

New Client Setups

• Lead implementation of a digital media plan
• Partner with your clients to quickly understand their business, industry, and competitors
• Work with clients to gather and review their marketing plans, budgets and goals
• Manage and work with various departments to set up, oversee and launch new digital marketing services
• Support departments to ensure campaigns are optimized to produce the best results

About The Influence Agency

The Influence Agency is a team of digital marketing professionals that specialize in custom digital marketing campaigns. Our team is comprised of passionate, talented, creative and hard-working people that put our clients first. We know our work matters and go to work every day with a sense of purpose.

Culture

Our office culture is one of challenging work and fun. The office features an arcade machine with over 30,000 games, a beer tap, and a vibrant staff that enjoys positive energy and laughter. Everyone is encouraged, enabled and recognized for implementing their own innovative ideas.

We hold office events, team socials and go to different industry-related events. We are looking for new teammates that add to our existing culture and can maintain a positive attitude and sense of humour while managing the pressures of client work.

We continue to strive to have a workforce that is representative of the diverse population in the GTA. Respecting all cultures and backgrounds is at our core and we encourage people from all walks of life to apply.

If you enjoy a corporate environment with tight oversight and hovering management, this is not the right role for you. We are looking for individuals that appreciate mentorship and support, but also have the attitude of a self-starter.

Progressive Compensation

• Competitive base salary + great commission opportunities
• A thriving team member has the opportunity to see growth in their personal development and career
• We would like our team members to have a defined career path to grow internally with incentives for professional growth
• An additional $1000 / year can be put towards industry/work-related education
• Office lunches delivered three times a week
• We offer comprehensive health benefits after the probationary period
• 4 weeks vacation + extended break over holiday season + extended long weekends + Summer Fridays
• All the equipment you need to be able to work at home comfortably