Media Planner

Publicis Groupe; Toronto; Hybrid; CAD 45,000 - 50,000; Full time

Job summary

Saatchi & Saatchi in Toronto is seeking a Media Planner to join our team, supporting national and global auto campaigns. You will help plan, execute, and optimize integrated campaigns across digital and traditional media.

The ideal candidate has 1–3 years of agency or media experience, strong organizational skills, and proficiency in Excel and PowerPoint; knowledge of major media tools is a plus. We offer a collaborative environment and opportunities for growth in a leading Canadian network.

Qualifications

• 1–3 years of agency, media, or marketing experience.
• Post-secondary education in Marketing, Advertising, Communications, Business, or related field.
• Strong organizational skills with high attention to detail.
• Comfortable working with numbers, budgets, and campaign performance data.
• Proficiency in Excel and PowerPoint; experience with media tools is an asset.
• Knowledge of platforms such as Google Campaign Manager, Meta Ads Manager, DV360, Numeris, or Comscore is beneficial.
• Strong communication skills and ability to manage multiple priorities.

Responsibilities

• Assist in developing strategic media plans aligned to client objectives, budgets, and KPIs.
• Build media flowcharts, budget trackers, and campaign timelines.
• Conduct audience research, consumer insights analysis, and competitive reviews.
• Support planning across channels including digital, social, programmatic, search, TV, radio, OOH, and print.
• Coordinate with investment/buying teams to ensure seamless campaign launches.
• Monitor pacing, delivery, and performance, flagging optimization opportunities.
• Prepare campaign recaps, reporting decks, and post-buy analyses.
• Participate in client meetings, internal status calls, and planning sessions.
• Maintain knowledge of media trends, platforms, and the Canadian marketplace.

Skills

Budget analysis

Data-driven

Communication

Time management

Attention to detail

Education

Post-secondary education in Marketing/ Advertising/ Communications/ Business

Tools

Google Campaign Manager

DV360

Meta Ads Manager

Numeris

Comscore

Excel

PowerPoint

Job description

Company description

Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.

Overview

Saatchi & Saatchi is seeking a Media Planner to join its Toronto team, supporting leading a national and global auto. This role is ideal for a collaborative, curious, and detail-oriented media professional looking to grow within one of Canada's top agency networks. You will contribute to the planning, execution, and optimization of integrated campaigns across digital and traditional media channels, working closely with internal teams, media partners, and clients.

Responsibilities

• Assist in the development of strategic media plans aligned to client objectives, budgets, and KPIs
• Build and maintain media flowcharts, budget trackers, and campaign timelines
• Conduct audience research, consumer insights analysis, and competitive reviews
• Support planning across channels including digital, social, programmatic, search, TV, radio, OOH, and print
• Coordinate with investment/buying teams to ensure seamless campaign launches
• Monitor pacing, delivery, and performance, flagging optimization opportunities
• Prepare campaign recaps, reporting decks, and post-buy analyses
• Participate in client meetings, internal status calls, and planning sessions
• Maintain knowledge of media trends, platforms, and the Canadian marketplace

Qualifications

• 1–3 years of agency, media, or marketing experience
• Post-secondary education in Marketing, Advertising, Communications, Business, or related field
• Strong organizational skills with high attention to detail
• Comfortable working with numbers, budgets, and campaign performance data
• Proficiency in Excel and PowerPoint; experience with media tools is an asset
• Knowledge of platforms such as Google Campaign Manager, Meta Ads Manager, DV360, Numeris, or Comscore is beneficial
• Strong communication skills and ability to manage multiple priorities

Additional information

Salary

Transparency matters to us. The salary range for this position is $45,000-$50,000per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI USE

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.