Digital Fundraising Strategist

Junction Collective; Guelph; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Digital Fundraising Strategist to support non-profit clients. This role involves developing and executing innovative digital fundraising strategies, optimizing campaign performance, and collaborating with internal teams. The ideal candidate will have extensive experience in digital fundraising, a strong understanding of donor behavior, and proficiency in various digital tools.

Qualifications

• 5-7 years of experience in digital fundraising or marketing campaigns.
• Education or training in marketing, communications, or related field.

Responsibilities

• Design and implement multi-channel digital fundraising strategies.
• Monitor and analyze campaign data for performance optimization.
• Collaborate with internal teams for high-quality campaign execution.

Skills

Fundraising Strategy

Digital Campaigns

Communication

Data Analysis

Education

Marketing or Communications Training

Tools

Google Ads

Meta Business Manager

Google Analytics

Google Tag Manager

Job description

Location : Remote – Guelph, Ontario

Note : must be able to travel to Guelph 1x / quarter

Summary :

The Digital Fundraising Strategist is a trusted advisor and a key member of a digital team supporting a portfolio of non-profit clients. This role requires strong expertise in fundraising strategy, a donor-centric mindset, and hands-on experience developing and executing high-performing digital campaigns. The ideal candidate understands non-profit audiences, donor motivations, and best practices across digital channels including email, social media, paid advertising, search, web, and mobile giving / SMS. The strategist is responsible for leading innovative, data-driven campaign strategies and optimizing performance to meet or exceed objectives.

Key Responsibilities :

Strategic Campaign Execution

• Design and implement multi-channel digital fundraising strategies aligned with client goals.
• Translate fundraising objectives into actionable campaign plans using email, paid media, SMS, and landing pages to acquire and retain donors.
• Oversee the creation of campaign content and messaging, ensuring it aligns with digital fundraising best practices.
• Develop campaign documentation including briefs, budgets, media plans, segmentation strategies, and KPIs.

Fundraising Expertise

Apply insights into donor behavior to develop strategies that inspire giving.

Implement UX best practices to deliver seamless donor journeys across digital touch points.

Lead testing initiatives such as A / B tests and automation strategies to continuously improve campaign performance.

Performance Optimization

Monitor and analyze campaign data, providing strategic insights to enhance results.

Proactively adjust campaigns based on real-time performance to ensure key metrics are achieved.

Execute and manage paid media buying across major digital platforms, with a focus on Meta and Google Ads.

Collaboration and Communication

Collaborate with internal teams including account leads, project managers, and creatives to ensure high-quality campaign execution.

Offer strategic recommendations grounded in data to improve outcomes and exceed client expectations.

Present campaign performance and strategic insights to stakeholders through clear and compelling reporting.

Qualifications & Experience :

5–7 years of experience managing digital fundraising or marketing campaigns, preferably in the non-profit or agency sector.

Education or training in marketing, communications, or a related field with a focus on digital strategy is considered an asset.

Demonstrated experience with email marketing, paid media, SMS, and analytics platforms.

Proficiency with digital tools including Google Ads, Meta Business Manager, YouTube, TikTok, LinkedIn, Pinterest, Google Analytics, and Google Tag Manager.

Deep understanding of donor segmentation, UX / CRO, and testing methodologies (including A / B testing and automation tools).

Strong communication skills, attention to detail, and a collaborative approach to problem-solving.