Digital Strategist - Paid Social & Search

Ace Digital Group; Canada; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading digital marketing agency is seeking a Digital Strategist specializing in Paid Social and Search. This fully remote role involves managing campaigns, analyzing data, and delivering insights for top brands. Join a passionate team dedicated to creativity and teamwork, with opportunities for growth and comprehensive benefits.

Benefits

Comprehensive Benefits

Global Opportunities

Qualifications

• 3-5 years in Paid Social and Paid Search.
• Experience in Google Ads and Meta tactics.

Responsibilities

• Manage campaign setup, execution, budgets, goals, KPIs, and optimizations.
• Build and deliver performance reports and insights.

Skills

Paid Media

Data Analysis

Communication

Organizational Skills

Education

University Degree

Tools

Google Ads

GA4

GTM

Microsoft Ads

Meta

TikTok

X/Twitter

Apple Search

Job description

Digital Strategist - Paid Social & Search

Join to apply for the Digital Strategist - Paid Social & Search role at Ace Digital Group

About the Role:

Welcome to Ace Digital Group! Our culture is built around passion for digital marketing, creativity, and teamwork. We are dedicated to discovering and cultivating the best candidates to join our growing team as we help North America's top brands.

Position Summary:

The Digital Strategist - Paid Search and Paid Social will ensure smooth daily operations, working closely with strategists and managers on ad builds, launches, reporting, and ad hoc tasks. The role requires responsibility, solutions orientation, and keen attention to detail.

Key Responsibilities:

• Demonstrate expertise in paid media, including Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, etc.
• Manage campaign setup, execution, budgets, goals, KPIs, and optimizations.
• Build and deliver performance reports and insights.
• Maintain promotional calendars aligned with ad specs and campaign goals.
• Stay updated on industry tools and tech solutions.
• Prepare detailed results and actionable recommendations for clients.
• Implement website tagging and conversion tracking using Google Ads, GA4, and GTM.
• Collaborate with leadership to inform RFPs, proposals, and planning.
• Analyze data to create insight-driven deliverables with storytelling elements.

Desired Skills & Experience:

3-5 years in Paid Social and Paid Search, with experience in Google Ads (Search, PMax, Shopping, Display, Demand Gen) and Meta tactics (UGC, Prospecting, Retargeting, Advantage+, DPA). Proficiency with media platforms (Google Ads, GA4, GTM, Microsoft Ads, AMS, Meta, TikTok, X/Twitter, Apple Search). Previous agency or media partner experience is a plus. Strong data skills, passion for emerging media and AI, excellent communication, organizational skills, and proficiency in Google and Microsoft Office tools. A university degree or equivalent experience is preferred; Shopify experience is a plus.

Why Join ADG:

Work hours are 9 am to 5 pm EST, fully remote with global opportunities, comprehensive benefits, and a chance to grow with a fast-expanding boutique agency. Applicants should include the phrase: Creativity is my ace up the sleeve in their application.

Additional Details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Advertising Services