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Job summary
A leading nonprofit organization in Ontario is looking for a Director of Marketing Technology & Experience to spearhead the evolution of their digital fundraising strategies. This role involves managing and optimizing their CRM and marketing technology landscape, ensuring effective donor engagement through data-driven strategies. The ideal candidate will bring over 8 years of experience in marketing technology and a proven track record of enhancing digital engagement and fundraising success.
Qualifications
8–10+ years of experience in marketing technology or CRM-led engagement.
Strong expertise in digital platforms like Salesforce and Marketing Cloud.
Proven track record in digital fundraising and donor engagement.
Responsibilities
Lead strategy for marketing technology and engagement capabilities.
Manage end-to-end CRM and marketing technologies.
Optimize donor journeys and campaign performance.
Skills
Leadership in marketing technology
CRM expertise
Segmentation and personalization
Digital campaign optimization
Vendor management
Data-driven engagement
Tools
Salesforce
Salesforce Marketing Cloud
Raiser’s Edge NXT
Engaging Networks
Job description
A leading nonprofit organization in Ontario is looking for a Director of Marketing Technology & Experience to spearhead the evolution of their digital fundraising strategies. This role involves managing and optimizing their CRM and marketing technology landscape, ensuring effective donor engagement through data-driven strategies. The ideal candidate will bring over 8 years of experience in marketing technology and a proven track record of enhancing digital engagement and fundraising success.