Digital & Content Coordinator

Central Ontario Broadcasting; Barrie; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

Central Ontario Broadcasting, based in Barrie, Ontario, is seeking a Digital & Content Coordinator to own content across Rock 95, 107.5 Kool FM, and Barrie 360, while supporting Flying Pigs Marketing with client websites.

The role covers content strategy, SEO optimization, WordPress maintenance, and digital campaigns, with cross‑brand collaboration and audience growth at its core.

Qualifications

• Strong writer who can produce clean copy quickly and revise as needed.
• Experience creating content across multiple brands and channels.
• Understand SEO, keyword research, and on‑page optimization.
• Familiar with WordPress and routine site maintenance.

Responsibilities

• Write and publish content across two radio station sites and Barrie 360.
• Execute content strategy using topic/keyword plans and SEO best practices.
• Create content for Flying Pigs Marketing client websites and perform keyword research.
• Support email newsletters, push notifications, social content, and community engagement.
• Maintain WordPress sites, assist with ad campaigns, and help with podcasts.

Skills

Content strategy

SEO/keyword research

Copywriting

Social media content

Campaign reporting

Collaboration

Audience growth

Tools

WordPress

Google Analytics

Job description

We are an independent modern media company. That means we can make decisions quickly, believe radio and digital work together harmoniously, and encourage high fives in the hallway.

We're used to innovating and winning.

Central Ontario Broadcasting offers a very friendly work environment in Barrie, Ontario, Canada. Our head office is located 20 minutes to ski hills and cottage country, less than an hour from Toronto.

Enough about us.

We're looking for a Digital & Content Coordinator

This is a hands‑on role at the centre of our digital operation. You'll help create the content that reaches our audience across Rock 95, 107.5 Kool FM, and Barrie 360, and you'll support our in‑house agency, Flying Pigs Marketing, with content for client websites.

It's a varied role with real ownership. No two weeks look the same.

The Role

Content creation and strategy

• Write and publish consistent content across our two radio station websites and Barrie 360
• Execute the content strategy laid out by management, working from a topic and keyword plan
• Optimize content for search, including headline structure, formatting, internal linking, and on‑page SEO
• Keep existing content current and performing through regular updates and refreshes

Agency and client support

• Create content for Flying Pigs Marketing client websites
• Conduct keyword research to support client content plans
• Optimize client content for search performance
• Support client reporting with clear, plain‑language results

Audience growth and engagement

• Produce and send our newsletters, including the daily Barrie 360 edition
• Manage push notifications across all three brands
• Support email and SMS list growth
• Create content for social media and help monitor and respond to community comments

Digital operations

• Maintain our websites in WordPress, including content fixes and routine upkeep
• Support ad campaign delivery, including creative, scheduling, and reporting
• Assist with podcast publishing and distribution
• Help build out seasonal and annual campaign pages, from holiday content to community fundraisers
• Work with the News Director and newsroom on occasional special assignments in the community
• Support on‑air staff and sales with digital assets and campaign execution

To be successful in this position, you:

• Enjoy a fast paced, energized environment surrounded by people who enjoy making things happen
• Are a strong writer who can produce clean copy quickly and stay open to revisions
• Understand content creation with SEO in mind, including keyword research and on‑page optimization
• Have experience working with WordPress and optimizing content within it
• Have a working understanding of digital marketing concepts for reaching a mass audience
• Can juggle multiple brands and deadlines without dropping the details
• Are a self‑starter, eager to learn, and collaborative by nature

Nice to have:experience with email marketing platforms, basic graphic design, Google Analytics, or agency and client‑facing work.