Digital Communications Specialist – Communications & Marketing

Canadian Rocky Mountain Resorts; Banff; Hybrid; CAD 80,000 - 95,000; Full time

Benefits offered by this job

Housing options for employees

Hybrid work arrangement

Job summary

The Town of Banff is seeking a Digital Communications Specialist to maintain timely, accurate information for Banff residents and visitors across all information channels. You will publish web content, manage social media campaigns, monitor comments and ensure accessibility and usefulness of information.

You will work independently within a small Communications team, with a hybrid schedule involving regular Zoom meetings and two in-office days per week at Banff.

Qualifications

• Experience producing, editing and publishing web content.
• Experience managing social media campaigns and monitoring comments.
• Strong attention to accuracy and timely delivery of information.

Responsibilities

• Maintain content calendars with project management tools.
• Promote programmes, services and calls to action.
• Publish timely, accurate information on web, microsites, newsletters and social media.
• Respond to emerging issues and provide clear, plain language information.

Skills

Web content publishing

Social media publishing

Comment monitoring

Analytics tools

Project management

Tools

Project management tools

Analytics tools

Job description

Full-Time, Permanent

Job Overview

As Digital Communications Specialist, you “Take care of Banff” by maintaining timely, accurate and useful information for Banff residents and visitors on the Town of Banff’s primary information channels. Your experience in producing, editing and publishing web content that is accessible and informative would be applied every day, many times. Your talent for informative and engaging social media publishing and comment monitoring would advance the reputation of the Town, while keeping community conversations constructive and positive. Your ideas and insights into providing clear, plain language information and imagery will help enhance the channels in your control: web, microsites, e-newsletters, social media, display advertising, facility TVs and digital signage. As an experienced webmaster and content coordinator for social media campaigns, you excel in the latest publishing and analytics tools. You are tackling artificial intelligence problems of inaccuracy and “slop,” and investigating potential AI benefits from website scraping, large data analysis, and automating responses to frequent public questions. Your references attest to your obsessive attention to accuracy, and timely delivery of content. You are reliable and have been trusted to show strong independent judgement as the “voice” of an organization. You can work independently on your areas of responsibility while embracing team projects and strategic planning. You would rise to the responsibility to represent the interests of our respected municipality in providing information to our community of 10,000 people and 4 million visitors each year.

Key Responsibilities

This role is fast‑paced, high‑volume and frequently requires last‑minute tactics. The small Communications team responds to requests from multiple teams to promote programmes, services and calls to action, and you are an important agent in delivering news people can use. You use project management tools to keep content calendars on track, your colleagues updated, and you can pivot with emerging issues and assignments.

Working Conditions

The position works 35 hours per week and the annual salary is in the range of about $80,000 – $95,000, depending on knowledge and demonstrated experience. This position is well suited to a hybrid position with regular Zoom meetings and at least two days each week in the Banff office, in accordance with the Town’s hybrid benefit procedure.

Working safely is a condition of employment at the Town of Banff. As part of our internal responsibility system, all employees are accountable for adhering to Occupational Health and Safety legislation and Town of Banff safety protocols. The Town of Banff’s safety culture philosophy is one of continuous improvement, so we look forward to your suggestions to make our workplace even safer.

Benefits

• short‑term and long‑term rental units to our employees. Housing units are based on availability and are not guaranteed.
• hybrid work arrangements with regular Zoom meetings and at least two days each week in the Banff office, in accordance with the Town’s hybrid benefit procedure.

Inclusive Workplace

The Town of Banff is committed to creating an inclusive workplace. If you need support or adjustments to the hiring process, please contact us at [e-mail]. We are happy to work with you to discuss your specific needs.

Additional Information

“Taking care of Banff: our Community, our People, our Park.”

Closing Date: October 18, 2026

The Town of Banff appreciates the interest from all applicants and will directly contact those being considered for an interview.