Digital Advertising Specialist

Cars.com Holdings Canada Inc.; Montreal (administrative region); Hybrid; CAD 84,000 - 101,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Paramedical coverage

Home office stipend

Generous PTO

Paid holidays

Floating holiday

Volunteer day

Recharge day

Job summary

Cars Commerce is seeking a Digital Advertising Specialist to help advertisers deliver successful online campaigns and meet client objectives. You will collaborate with the sales team to onboard clients, define strategies, and manage budgets.

The role emphasizes bilingual English/French communication and data-driven optimization. The position offers a remote-first environment, a base salary range, and comprehensive benefits.

Qualifications

• Bilingual English and French communication required.
• Strong analytical abilities and data-driven mindset.
• Certified Google Ads Professional with 2 years of experience.
• Solid understanding of campaign performance tracking on websites.
• Ability to manage multiple tasks and workloads effectively.
• Excellent time management and multitasking skills.

Responsibilities

• Collaborate with the sales team to onboard new clients.
• Identify, elaborate on and integrate each client’s objectives.
• Establish online advertising strategies aligned with client goals.
• Work with Sales and Accounting to set client advertising budgets.
• Create new Google Ads campaigns primarily via API.
• Create new Facebook Ads campaigns.
• Measure and optimize campaigns to improve performance and ROAS.
• Revise campaigns to meet evolving client needs.
• Resolve campaign-related client concerns proactively.
• Produce monthly API-driven reports.
• Collaborate with the SEM team on additional tasks.

Skills

English & French

Analytical skills

Google Ads certified

Campaign tracking

Workload management

Time management

Job description

Be essential at Cars Commerce At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry. No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable. But don't take our word for it. We are proud to be named one of Built In's 2026 Best Places to Work in Chicago and across the U.S. Ready to make your mark? Join a team that's driving real change in the automotive industry.

ABOUT THIS ROLE

As a Digital Advertising Specialist, your role will be to help our advertisers deliver successful online advertising campaigns that generate high interest.

• Collaborate with the sales team to onboard new clients.
• Identify, elaborate on and integrate each client’s objectives.
• Establish online advertising strategies in line with each client’s objectives.
• Collaborate with the Sales team and the accounting department to establish client advertising budgets.
• Create new Google Ads campaigns primarily with the use of our API.
• Create new Facebook Ads.
• Measure and identify non-performing campaigns.
• Manage and optimize non-performing campaigns to improve performance and returns.
• Revise current campaigns to comply with clients’ evolving needs.
• Proactively resolve campaign related customer concerns.
• Produce monthly reports with the use of our API.
• Collaborate with the rest of the SEM team for any additional task falling under their responsibility.

ABOUT YOU

• Excellent communications skills in English and French.
• Strong analytical skills.
• Certified Google Ad Professional with 2 years of experience.
• Overall understanding of campaign performance tracking on websites.
• Ability to manage workload.
• Strong time management skills (multitasking).

PREFERENCE

• Preferred candidate is located in Montreal, QC
• Experience in the automotive industry

Our Comprehensive Benefits Package includes

• Medical, Paramedical & Dental Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Generous PTO
• Paid holidays

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

In the spirit of pay transparency, we are excited to share the base salary range for this position.

Salary Range $59,200.00-71,050.00

Our Comprehensive Benefits Package includes

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Generous PTO
• Paid Holidays
• Floating Holiday
• Volunteer Day
• Recharge Day

For US-based Positions

• Applicants must be authorized to work in the United States.
• Please note that we are unable to sponsor employment visas at this time.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Welcome! At Cars Commerce, we think big, push boundaries, and rise together as a team. It’s all the challenge and energy of a job in the tech industry, backed by 25 years of proven resilience and growth as a leading consumer brand. Imagine getting to work on a team with a bold mission to simplify everything about buying and selling cars. A culture that’s a unique mix of innovation and collaboration. Exciting training and development opportunities that empower you to take ownership of your career. For our employees, every day is an opportunity. We’re a remote-first workplace that embraces diversity at every level. Inspired by our values, we intentionally create opportunities for our employees to grow and make an impact in our industry and local communities. Let’s move your career forward together.

Cars Commerce is an audience-driven technology company empowering automotive that simplifies everything about buying and selling cars. The Cars Commerce platform includes the flagship automotive marketplace and dealer reputation site Cars.com, innovative digital marketing technology and services from Dealer Inspire, industry-leading trade-in and appraisal technology from AccuTrade, an exclusive in-market media network, and powerful and predictive AI technologies that enable more efficient and profitable retail operations. Cars Commerce is the essential partner to stay one step ahead in automotive.