SEM Specialist

Clever Digital Marketing; Canada; On-site; CAD 58,000 - 70,000; Full time

Benefits offered by this job

Remote-friendly

Vaughan office—in-person option

15 days PTO

Health benefits

MacBook provided

Home office budget

RRSP top up

Job summary

Clever Digital Marketing, a Canada‑based digital marketing agency, seeks a detail‑oriented SEM Specialist to join the Paid Search team. You’ll support campaign execution, budget management, and reporting, working closely with senior team members to optimize performance and drive client growth.

The role offers a fully remote environment with the option to collaborate in person at the Vaughan office, plus a robust benefits package and growth opportunities within a fast‑growing company.

Qualifications

• 2+ years hands-on experience managing Google Search campaigns.
• Experience managing active budgets of $50,000/month.
• Experience contributing to client reporting and insights development.
• Strong attention to detail across campaign setup, keyword research, ad copy, data analysis & reporting.

Responsibilities

• Build, launch, and manage paid search campaigns across Google Ads and Microsoft Ads.
• Conduct keyword research, audience research, and competitive analyses to inform strategy.
• Write and test high-performing ad copy; optimize based on performance data.
• Monitor campaign performance with an analytical mindset and identify trends.
• Build weekly and monthly reports using Excel/Sheets to identify wins and risks.
• Collaborate with senior team on strategy discussions and planning.
• Ensure accuracy and quality control across setup, tracking, and reporting.
• Own and execute projects across our enterprise portfolio with multiple deadlines.

Skills

Google Ads

Microsoft Ads

Keyword research

Ad copy writing

Data analysis

Reporting

Team collaboration

Budget management

Job description

Who We Are

Department: Paid Search

Location: Canada

Compensation: $58,000 - $70,000 / year

Description

Mission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.

Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.

Scale: In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.

Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.

Who We're Looking For

We’re looking for a detail-oriented and analytically driven SEM Specialist to join our Paid Search team. This role is best suited for someone who is eager to further develop their SEM experience. You’ll support campaign execution and budget management, working closely with senior team members on analysis, performance optimization and campaign strategy. You’ll play an active role in the day-to-day work, making this a great fit for someone looking to grow their existing SEM skills within a collaborative team structure.

You will work closely with the SEM Manager and Senior SEM Manager to support campaign strategy, execution, and reporting, while contributing meaningful insights that drive client growth.

This is a mid-level contributor role, with clear expectations around both execution and analytical thinking.

What You'll Do

• Support the build, launch, and management of paid search campaigns across:
  • Google Ads (Search, YouTube, GDN)
  • Microsoft Ads (Bing)
• Conduct keyword research, audience research, and competitive analyses to inform campaign strategy
• Write and test high-performing ad copy, continuously optimizing based on performance data
• Monitor campaign performance with an analytical mindset, identifying trends and anomalies through rigorous data review.
• Build and maintain weekly and monthly reports, demonstrating a high level of comfort navigating large datasets in Excel/Google Sheets to identify wins and risks.
• Collaborate with senior team members in strategy discussions and campaign planning
• Ensure accuracy and quality control across campaign setup, tracking, and reporting
• Own and execute specific projects and delivery actions across our entire enterprise portfolio, managing multiple deadlines with a high level of organization and attention to detail.

What We're Looking For

• 2+ year of hands‑on experience managing Google Search campaigns, ideally with some exposure to marketing agencies
• Experience managing active budgets of $50,000/month
• Experience contributing to client reporting and insights development
  • (Does not need to fully own insights, but must support analysis and interpretation)
• Strong attention to detail across:
  • Campaign setup
  • Keyword research
  • Ad copy
  • Data analysis & reporting
• Strong track record of collaborating effectively within a team, with a genuine openness to feedback and continuous development

Nice to have:

• 2–3+ years of paid media experience
• Experience managing campaigns across:
  • YouTube Ads
  • Microsoft/Bing Ads
• Agency experience, ideally working with lead generation clients
• Experience in home improvement or similar high-volume lead gen industries

What We Offer

• An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it’s challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace—it’s a place where you’ll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
• Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.
• Competitive compensation that reflects your expertise and contributions.
• Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
• 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
• Comprehensive group benefits, including health, dental, and more, to support your well-being.
• A company‑provided MacBook and a home office budget to help you create your ideal workspace.
• Merch deliveries to help you get started and feel part of the team.
• A work abroad policy to support you when you need a fresh perspective or a new working environment.
• Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off‑sites.
• December office closure
• RRSP top up program

Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process. Please note that artificial intelligence (AI) may be utilized during the interview or candidate evaluation process to support the fair and efficient screening, assessment, and selection of applicants.