Digital Marketing Manager – PPC

Salt Digital Recruitment; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

Salt Digital Recruitment is seeking a Digital Marketing Manager (PPC Specialist) in Toronto to manage end-to-end PPC and paid search campaigns. The role involves developing performance strategies, analyzing data, and maintaining client relationships across North America.

With 6+ years of agency experience and strong analytical skills, the ideal candidate will work collaboratively in a hybrid environment. A Bachelor’s degree is preferred.

Qualifications

• 6+ years overall agency/media experience.
• 2+ years of hands-on PPC experience.
• Strong analytical and data interpretation skills.
• Experience with tracking and performance attribution.
• Authorized to work in Canada.

Responsibilities

• Manage SEM and PPC campaigns across Google Ads, Meta, and Microsoft Ads.
• Develop and execute performance strategies based on data analysis.
• Own client relationships across North America.
• Ensure data integrity across GA4, GTM, CRM and ad platforms.
• Analyze performance and present strategic recommendations.

Skills

PPC campaign management

Data analysis

Client relationship management

Multichannel paid media experience

Experience with tracking

Education

Bachelor’s degree

Tools

Google Ads

Meta

Microsoft Ads

GA4

GTM

Job description

My client is a publicly traded, global digital performance agency who are currently expanding their Toronto team and seeking a Digital Marketing Manager (PPC Specialist) to support their growing North American client base. They combines proprietary marketing technology with expert-led paid media strategy to deliver scalable, data-driven growth solutions for brands across industries.

The Opportunity

They are looking for someone who can manage end-to-end PPC and paid search campaigns, partnering directly with clients to develop, implement, and optimize performance strategies aligned to business KPIs. This role offers the opportunity to work in a collaborative, high-performance environment with international exposure and strong growth potential.

Key Responsibilities

• Manage SEM and PPC campaigns across Google Ads, Meta, and Microsoft Ads.
• Develop and execute performance strategies based on data analysis.
• Own client relationships across North America.
• Oversee tagging, tracking, and pixel implementation.
• Ensure data integrity across GA4, GTM, CRM and ad platforms.
• Analyze performance and present strategic recommendations.
• Coach and support junior team members.
• Maintain QA processes and campaign documentation.

Requirements

• 6+ years overall agency/media experience.
• 2+ years of hands‑on PPC experience.
• Multichannel paid media experience.
• Strong analytical and data interpretation skills.
• Experience with tracking and performance attribution.
• Authorized to work in Canada.
• Bachelor’s degree preferred.

Happy to work hybrid (4 days in office). Salt is acting as an Employment Agency in relation to this vacancy.