Digital Ads Manager

Gestalt Communications; Oakville; On-site; CAD 45,000 - 65,000; Full time

Job summary

Gestalt Communications in Oakville, ON is seeking a Digital Ad Specialist who masters Ad Managers, GTM, GA4, and Microsoft Clarity. You will drive performance across Meta and Google ecosystems by managing daily account optimizations, building structured A/B tests, writing data-driven creative briefs for our internal design team, and maintaining end-to-end conversion tracking architecture.

The role emphasizes tracking architecture, cross-channel optimization, and troubleshooting client- vs

Qualifications

• Advanced mastery of Meta Ads Manager, Google Ads, GTM, GA4, and Clarity.
• Ability to troubleshoot server-side vs client-side tracking failures.
• Skill in isolating true incremental performance from vanity metrics.

Responsibilities

• Daily Campaign Management: Audit and optimize Meta and Google accounts.
• Tracking Architecture: Build and maintain event tracking using GTM, GA4, Clarity, and Server-Side/CAPI.
• Controlled Experimentation: Design tests with hypotheses and post-test analyses.
• Creative Briefing: Translate user data into briefs for design and web teams.

Skills

Meta Ads Manager

Google Ads (PMax, Search, YouTube)

GTM

GA4

Microsoft Clarity

Tracking troubleshooting

Incremental analysis

Tools

Server-Side Tracking

GTM

GA4

Microsoft Clarity

Job description

The Role

We are seeking a Digital Ad Specialist who masters Ad Managers, Google Tag Manager (GTM), GA4, and Microsoft Clarity. You will drive performance across Meta and Google ecosystems by managing daily account optimizations, building structured A/B tests, writing data-driven creative briefs for our internal design team, and maintaining end-to-end conversion tracking architecture.

Core Responsibilities

• Daily Campaign Management: Audit Meta and Google Ad accounts daily to make aggressive, data-backed adjustments to bidding, budgets, creative rotations, and targeting.
• Tracking Architecture: Build, troubleshoot, and maintain custom event tracking using GTM, GA4, Microsoft Clarity, and Server-Side/CAPI setups.
• Controlled Experimentation: Design structured testing frameworks (creative, copy, landing page variants) with clear hypotheses, sample logic, and post-test analyses.
• Creative Briefing: Translate user behavior data (from GA4 drop-off points and Clarity heatmaps/recordings) into actionable briefs for creative and web teams.

Requirements

• Advanced, hands-on mastery of Meta Ads Manager, Google Ads (PMax, Search, YouTube), GTM, GA4, and Microsoft Clarity.
• Proven ability to troubleshoot server-side vs. client-side tracking failures independently.
• Ability to isolate true incremental performance from platform-attributed vanity metrics.

Pay: $45,000.00-$65,000.00 per year

Ability to commute/relocate:

• Oakville, ON L6H 6Z7: reliably commute or plan to relocate before starting work (required)