Design Systems Designer

Genius.AI LLC.; Toronto; Hybrid; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive health & dental insurance

Flexible PTO

Professional development stipend

Annual performance bonus opportunity

Parental leave

Fertility and adoption benefits

Local in-person events

Job summary

Genius AI in the Greater Toronto Area is seeking a Senior Design Systems Designer to own the design system vision and drive its evolution as the product scales. You will build a robust, reusable component library for mobile and web, while leading design tokens, Figma libraries, variables, and naming conventions.

You will partner with engineering to streamline handoffs, champion accessibility, governance, and contribute to a major rebrand.

Qualifications

• 4+ years of product design with focus on design systems or design infrastructure.
• Portfolio showing UI craft and end-to-end product thinking.
• Experience owning and scaling a design system in production.
• Expert-level Figma skills, components, variables, auto layout, libraries.
• Strong cross-functional collaboration with engineers and PMs.

Responsibilities

• Own the vision and execution of the design system, defining standards and adoption.
• Architect and maintain a robust component library across mobile and web.
• Lead the development of design tokens, Figma libraries, variables and naming conventions.
• Drive design-to-dev handoff with engineering to reduce release friction.
• Champion accessibility, quality, and craft standards across components.
• Own documentation and governance for easy adoption across the org.
• Play a key role in the company rebrand and ensure visual language consistency.
• Identify tooling efficiencies, including AI-powered workflows, to boost velocity.
• Mentor designers and raise the craft level of the team.
• Influence roadmap and prioritization for the design systems team.

Skills

Design systems

Figma

Cross-functional collaboration

Accessibility

Design tokens

Tools

Figma

Storybook

Tokens Studio

Style Dictionary

Job description

About Genius AI

Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.

Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.

We’re looking for a Senior Design Systems Designer to join our growing design systems team. At this level, you’re not just maintaining the system, you’re driving its vision, raising the bar for craft, and becoming a force multiplier for every designer and engineer at Genius AI.

As we scale, invest in AI across our product, and undergo a company-wide rebrand in partnership with Porto Rocha, the design system is more critical than ever. We’re looking for someone who can take real ownership, operate with minimal oversight, influence cross-functional partners, and help shape where design systems goes at Genius AI over the next several years.

This role is remote in the Greater Toronto Area.

What You’ll Do

• Own the vision and execution of our design system, defining standards, driving adoption, and evolving the system as the product scales

• Architect and maintain a robust component library with well-documented, reusable UI components that work seamlessly across mobile and web

• Lead the development of design tokens, Figma libraries, variables, and naming conventions that support a scalable, consistent visual language

• Drive the design-to-dev handoff process, partnering closely with engineering to bridge Figma and production and reduce friction in every release

• Champion accessibility, quality, and craft standards across every component and pattern in the system

• Own documentation and governance, making the system easy to understand, adopt, and contribute to across the org

• Play a key role in our company-wide rebrand, ensuring the new visual language is systematized and applied consistently across the product

• Identify and implement tooling efficiencies, including AI-powered workflows, to improve team velocity and output quality

• Mentor and collaborate with other designers, raising the craft level of the broader team

• Influence roadmap and prioritization for the design systems team, bringing a strategic point of view to what gets built and when

What We’re Looking For

• 4+ years of product design experience with significant, hands-on focus on design systems, component libraries, or design infrastructure

• A portfolio that shows strong UI craft alongside end to end product thinking.

• Proven track record of owning and scaling a design system in a production environment, not just contributing, but leading

• Expert-level Figma skills, components, variables, auto layout, libraries, and prototyping

• Deep systems thinker, you see patterns others miss, build for edge cases, and design with scale in mind from day one

• Strong cross-functional collaborator who can align engineers, PMs, and designers around shared standards without heavy oversight

• Ability to articulate and defend design decisions clearly, you have strong opinions and know how to communicate them

• Mobile-first mindset, our product is mobile-first and you design with that context naturally

• Experience contributing to the pillars of a design system such as: Tokens, Accessibility, working with code/developers, Documentation, and Contribution models.

• Passion for empowering small business owners; a high level of empathy for our customers and a strong desire to understand their needs

• Nice to have: Storybook, Tokens Studio, Style Dictionary; rebrand or platform evolution experience; curiosity about AI tools like Cursor or Claude

Benefits & Perks

• Competitive health & dental insurance options

• Flexible PTO

• Annual stipend for professional development and continued learning

• High performers at 5 years receive a $5,000 bonus to use however you recharge best

• Paid parental leave

• Fertility and adoption benefits via Carrot

• Local events - in-person gathering opportunities throughout the year for our distributed team

At Genius AI, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Genius AI is proud to be an Equal Opportunity and Affir

Personal Information: Notice at Collection for Employees and Applicants

Agency Submissions

If a resume or applicant is submitted to Genius AI by a third party without a signed search agreement in place, it will become the property of Genius AI and no fee will be paid, irrespective of whether the candidate is hired.

Genius AI may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants’ qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.