Senior Experience Designer (Brand & Visual, UI Designer)

APPLY; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible work arrangements

Remote options

Inclusive culture

Job summary

APPLY is seeking a UI Designer with a strong graphic design foundation to shape brand identities and contribute to UI/product design using AI-powered tools. You’ll work across branding, decks, and client engagements, leveraging Figma and generative tools like Midjourney and Claude Design to move concepts from exploration to production-ready visuals.

In this visual craft-first role, you’ll collaborate with clients and a consulting team, build brand books, and help translate live discussions into

Qualifications

• 8+ years of design experience in an agency or consulting environment.
• Strong graphic design fundamentals: typography, layout, brand systems, visual composition.
• Hands-on experience with generative image and video tools (Midjourney, Figma Make, Figma Weave, Veo) and brand workshops.
• Working proficiency in Figma; ability to flex into UI/product design tasks.
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator).
• Exposure to agentic AI design workflows (Claude Code, Claude Design).
• Excellent presentation and client-facing communication skills.

Responsibilities

• Design stylescapes, moodboards, and visual explorations to set creative direction for client engagements.
• Build and contribute to brand books and visual identity systems.
• Plan and participate in brand workshops, translating live discussion into visual concepts.
• Use generative tools (Midjourney, Figma Make/Weave, Veo) to produce concept visuals and assets.
• Design and art-direct client pitch decks, narratives, and proposals.
• Build reusable slide systems in Google Slides and Figma Slides.
• Use Claude Design to speed up drafts, then refine by hand.
• Flex into UI/product design work with Figma and agentic tools (Claude Code, Claude Design).
• Collaborate with product designers and developers to ensure consistency across UI deliverables.
• Maintain current AI design tool vernacular and evaluate new tools.
• Bring strong typography, color, and layout to all brand and digital deliverables.
• Present concepts and rationale to client stakeholders.
• Work within an agency/consulting team across multiple engagements.
• Contribute to a design culture where AI tools are creative collaborators.

Skills

Strong graphic design foundation

Client-facing communication

Brand strategy & workshops

Agency/consulting experience

UI/product design thinking

Presentation skills

Tools

Figma

Midjourney

Figma Make

Figma Weave

Veo

Claude Design

Claude Code

Google Slides

Job description

ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world’s most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc’teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.

LOCATION:

APPLY is hybrid/remote friendly. The preferred candidate should be based in Canada, working in hours that align to ET (Eastern Timezone).

THE ROLE:

APPLY is looking for a UI Designer with a strong graphic design foundation and deep fluency in AI-powered creative tools. This is a visual craft-first role, distinct from our Product Design track: it’s built for someone who thinks like a graphic designer, communicates like a brand strategist, and moves fluidly between brand exploration and interface work.

You’ll help shape brand identities from the ground up - stylescapes, brand books, live workshops - while also flexing into UI and product design work using both traditional and agentic tools. You’re as comfortable in Figma as you are prompting Midjourney, Figma Weave, or Veo, and you bring an agency consultant’s instincts to every engagement: fast, collaborative, and client-ready.

RESPONSIBILITIES

Brand & Visual Design

• Design stylescapes, moodboards, and visual explorations that set creative direction for client engagements.

• Build and contribute to brand books and visual identity systems.

• Plan and actively participate in brand workshops with clients, translating live discussion into visual concepts in real time.

• Use generative image and video tools — Midjourney, Figma Make, Figma Weave, Veo, and similar — to rapidly explore and produce concept visuals, campaign assets, and creative options.

Decks and presentation design

• Design and art-direct client pitch decks, narrative presentations and proposals, covering layout, typography, imagery and data visualization.

• Build reusable slide systems and templates in Google Slides and Figma Slides.

• Use Claude Design to speed up first drafts, then refine them by hand to a polished result.

Product & UI Flex

• Flex into UI and product design work as engagements require, using Figma alongside agentic tools like Claude Code, Claude Design, and Figma Make.

• Apply structured agentic workflows (e.g., BMAD) to move quickly from concept to production-ready design.

• Partner with product designers and developers to keep visual and brand craft consistent across UI deliverables.

Tool Fluency & Craft

• Maintain a broad, current vernacular of AI design tools and evaluate new ones as they emerge.

• Bring strong graphic design fundamentals — typography, color, layout, composition — to every deliverable, brand or digital.

Client & Consulting

• Present concepts and creative rationale directly to client stakeholders.

• Work as part of an agency/consulting team across multiple concurrent engagements.

• Contribute to a design culture that treats AI tools as creative collaborators, not shortcuts.

REQUIREMENTS

Required

• 8+ years of design experience, with significant time in an agency or consulting environment.

• A strong graphic design foundation — typography, layout, brand systems, visual composition.

• Hands-on, portfolio-demonstrated experience with generative image and video tools: Midjourney, Figma Make, Figma Weave, Veo, or comparable tools.

• Proven experience creating stylescapes and brand books, and leading or participating in brand workshops.

• Working proficiency in Figma, with the ability to flex into UI/product design tasks when needed.

• Working proficiency in Adobe Creative Cloud, including Photoshop and Illustrator.

• Exposure to or hands-on experience with agentic AI design workflows (e.g., Claude Code, Claude Design).

• Excellent presentation and communication skills for client-facing work.

Nice to Have

• Experience with BMAD (Breakthrough Method for Agile AI-Driven Development) or similar agentic delivery frameworks.

• A portfolio that spans both brand/graphic design and UI/product design.

• Familiarity with additional generative tools (e.g., Runway, Adobe Firefly).

• Motion graphics experience.

• Front-end or prototyping familiarity.

$90,000 - $120,000 a year

LIFE AT APPLY

People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you:

Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact.

An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.

Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.

APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs. Learn more in our Diversity, Equity, and Inclusion (DEI) section. For recruitment accommodations, please email [e-mail].