Demand Generation Specialist

Voltera; Southwestern Ontario; On-site; CAD 58,000 - 70,000; Full time

Benefits offered by this job

Three weeks vacation

Flexible hours

Family-friendly culture

Collaborative environment

Job summary

Voltera, a Waterloo-based tech company, is seeking a Marketing Operations professional to manage our martech stack and drive data-driven marketing initiatives. You will optimize campaigns across email, web, and ads, build audience segments, and maintain documentation for systems and workflows.

Responsibilities include coordinating with cross-functional teams, conducting AB testing, and generating dashboards to track performance and ROI.

Qualifications

• Post-secondary education in marketing and 5+ years of relevant work experience.
• Strong analytical skills and data-driven thinking.
• A solid understanding of trends and best practices in online marketing.
• Leading paid advertising and email marketing campaigns.
• Using HubSpot, Google Ads, Google Search Console, Google Analytics, Google Tag Manager, Semrush, and other tools in our martech stack.
• Running A/B and multivariate experiments.
• Contributing to inbound and outbound marketing programs.
• Evaluating the customer journey and optimizing for conversion.

Responsibilities

• Manage and maintain Voltera’s martech stack, including HubSpot for contact management, sequences, emails, newsletters, forms, and analytics
• Identify opportunities to improve workflows, automate repetitive tasks, and increase operational efficiency
• Develop and maintain audience segments, lists, lifecycle stages, and other crucial campaign attribution structures
• Maintain documentation for marketing systems, processes, workflows, and integrations
• Contribute to marketing campaigns across email, web, digital advertising, and other channels, ensuring they are executed correctly, optimized, and delivered on schedule
• Coordinate with content, creative, product marketing, sales, and other stakeholders to ensure campaign readiness
• Investigate sales funnel leaks and collaborate with the marketing and sales teams on methods to improve lead engagement and conversion
• Build and maintain marketing dashboards and generate recurring performance reports
• Track marketing metrics and translate data into actionable recommendations
• Work with Content Marketer and Front-End Developer to support day-to-day marketing website operations
• Oversee campaign budgets and conduct AB testing and reporting
• Research, track, and analyze end-to-end customer behaviors using tools like Microsoft Clarity and implement findings into marketing initiatives
• Collaborate with internal teams to understand the customer experience and optimize conversion

Skills

Analytical skills

Data-driven thinking

Online marketing trends

Paid advertising

Email marketing

A/B testing

Education

Post-secondary education in Marketing

Tools

HubSpot

Google Ads

Google Analytics

Google Tag Manager

Semrush

Job description

About Voltera

Voltera is a rapidly scaling and profitable Canadian tech company that has been driving change in the additive electronics industry since 2013. Our customers span 92 countries and use our products to improve quality of life and push the boundaries of what electronics can do. From developing electronics skin to exploring space, our products support some of the world’s most exciting engineering endeavors.

Our first product, the V-One PCB printer, integrates drilling through-holes, printing conductive materials, dispensing solder paste, and reflowing circuits to enable fast iteration of circuit board designs. Our second product, the NOVA materials dispensing system, offers precision dispensing of functional materials on both flexible and rigid substrates for flexible hybrid electronics prototyping and materials research.

As we continue to tackle new challenges, we are looking for ambitious, talented individuals to join the adventure. We are a tight-knit, mission-driven team. You will be supported by people who care, challenged to grow, and trusted to make a real impact.

About the Job

• Manage and maintain Voltera’s martech stack, including HubSpot for contact management, sequences, emails, newsletters, forms, and analytics
• Identify opportunities to improve workflows, automate repetitive tasks, and increase operational efficiency
• Develop and maintain audience segments, lists, lifecycle stages, and other crucial campaign attribution structures
• Maintain documentation for marketing systems, processes, workflows, and integrations
• Contribute to marketing campaigns across email, web, digital advertising, and other channels, ensuring they are executed correctly, optimized, and delivered on schedule
• Coordinate with content, creative, product marketing, sales, and other stakeholders to ensure campaign readiness
• Investigate sales funnel leaks and collaborate with the marketing and sales teams on methods to improve lead engagement and conversion
• Build and maintain marketing dashboards and generate recurring performance reports
• Track marketing metrics, such as campaign performance, lead generation, conversion rates, pipelines, acquisition costs, and ROI and translate the data into clear, actionable recommendations for improvements
• Work with the Content Marketer and Front-End Developer to support day-to-day marketing website operations, including content updates, forms, tracking, and SEO implementation
• Oversee campaign budgets and conduct regular AB testing and reporting
• Research, track, and analyze end-to-end customer behaviors using tools like Microsoft Clarity and implement findings into marketing initiatives
• Collaborate with internal teams to understand the customer experience and optimize conversion

Working conditions

• Working from the office in Waterloo at least three days per week.

About You

• Post-secondary education in marketing and 5+ years of relevant work experience
• Strong analytical skills and data-driven thinking
• A solid understanding of trends and best practices in online marketing
• Demonstrable experience:
  • Leading paid advertising and email marketing campaigns
  • Using HubSpot, Google Ads, Google Search Console, Google Analytics, Google Tag Manager, Semrush, and other tools in our martech stack
  • Running A/B and multivariate experiments
  • Contributing to inbound and outbound marketing programs
  • Evaluating the customer journey and optimizing for conversion

Nice to haves

• Experience with web accessibility standards and guidelines
• Working knowledge of HTML, CSS, or JavaScript

Why We’re Awesome

• We’re a scaling company - you’re hired to have a voice, not to be a cog.
• Three weeks' vacation to start, plus a paid end-of-year company shutdown.
• Flexible work hours.
• Family-friendly work culture.
• Collaborative work environment.
• Located in the growing tech hub of Waterloo, Ontario, close to restaurants and easily accessible by public transit.

Compensation

The expected base salary range for this role is CAD $58,000–$70,000. Final compensation will be based on job-related skills, experience, and qualifications. This range reflects base pay only and does not include bonus eligibility or benefits.

Posting and application details

This posting is for an existing vacancy. Applications are reviewed by a member of our team; we do not use artificial intelligence (AI) to screen, assess, or select candidates. Selected applicants will be contacted regarding next steps.

Voltera is an equal opportunity employer, and we are committed to inclusion and diversity. Voltera does not discriminate based on race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offenses, marital status, family status, disability, or any other basis forbidden under federal, provincial, or local law.

Accommodations are available upon request for candidates participating in all aspects of the recruitment process. If you require accommodation or require recruitment documents in a different format, please contact us at [e-mail].