Demand Generation and Lead Nurturing Specialist

Kameleoon; Toronto; Remote; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Four weeks paid vacation

Health care after probation

CAD 100 monthly phone/internet

CAD 300 equipment allowance

Remote-first with quarterly Toronto in

Annual North American team onsite

Global company event in Europe

Job summary

Kameleoon, a leading A/B testing platform, is seeking a results-driven marketer to own the demand-generation pipeline from first touch through sales handoff. You will run paid and outbound campaigns, nurture leads in HubSpot, and execute targeted ABM programs in collaboration with the sales team.

Strong data focus and KPI reporting are essential. You will optimize campaigns across Google, LinkedIn, and email channels, build nurture workflows, and manage budgets while maintaining data quality and

Qualifications

• Bachelor's degree in marketing or related field.
• 2–3 years of experience in demand generation, performance marketing, or marketing operations.
• Hands‑on proficiency with Google Ads, LinkedIn Ads, Apollo, and HubSpot.
• Experience managing paid budgets and reporting on pipeline outcomes.
• Strong written communication in English.

Responsibilities

• Lead acquisition: Build and optimize paid search and paid social campaigns on Google Ads, LinkedIn Ads, and other relevant platforms.
• Manage campaign budgets, bidding, targeting, and creative testing.
• Create and maintain landing pages, and run tests to improve conversion rates.
• Design and run cold outreach sequences in Apollo.
• Follow up with prospects to qualify interest and book meetings.

Skills

Demand generation

Performance marketing

Marketing operations

English writing

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

LinkedIn Ads

Apollo

HubSpot

Job description

Location: Remote, Ontario, Canada

Reports to: Head of Marketing, North America

About Kameleoon

Kameleoon is an A/B testing and experimentation platform used by marketing and product teams at mid-market and enterprise organizations. The company has more than 250 employees across seven countries and is expanding its presence in North America. Our remote-first North American team is based primarily in Ontario.

The role

You will own the pipeline from first touch to sales handoff. Your work will focus on generating qualified leads through paid and outbound channels, nurturing them in HubSpot until they are ready for sales, and running targeted campaigns on priority accounts. You will work closely with the sales team and report on performance against clear KPIs.

• You are driven by results and take ownership of your numbers.
• You are comfortable picking up the phone and following up by email until you get an answer.
• You check your data and KPIs daily and act quickly when something moves.
• You prefer testing and iterating over waiting for a perfect plan.

Location: Remote, Ontario, Canada

Reports to: Head of Marketing, North America

About Kameleoon

Kameleoon is an A/B testing and experimentation platform used by marketing and product teams at mid-market and enterprise organizations. The company has more than 250 employees across seven countries and is expanding its presence in North America. Our remote-first North American team is based primarily in Ontario.

The role

You will own the pipeline from first touch to sales handoff. Your work will focus on generating qualified leads through paid and outbound channels, nurturing them in HubSpot until they are ready for sales, and running targeted campaigns on priority accounts. You will work closely with the sales team and report on performance against clear KPIs.

• You are driven by results and take ownership of your numbers.
• You are comfortable picking up the phone and following up by email until you get an answer.
• You check your data and KPIs daily and act quickly when something moves.
• You prefer testing and iterating over waiting for a perfect plan.

Who you are

• You are driven by results and take ownership of your numbers.
• You are comfortable picking up the phone and following up by email until you get an answer.
• You check your data and KPIs daily and act quickly when something moves.
• You prefer testing and iterating over waiting for a perfect plan.

What you will do

Lead acquisition (50%)

• Build and optimize paid search and paid social campaigns on Google Ads, LinkedIn Ads, and other relevant platforms.
• Manage campaign budgets, bidding, targeting, and creative testing.
• Create and maintain landing pages, and run tests to improve conversion rates.
• Design and run cold outreach sequences in Apollo.
• Follow up with prospects to qualify interest and book meetings.

Lead nurturing (25%)

• Own HubSpot as the system of record for marketing leads.
• Build nurture workflows that move contact from leads to MQL.
• Create segmented email campaigns and follow-up programs by persona, industry, and funnel stage.
• Maintain database quality through regular cleaning, deduplication, and enrichment.

Account-based marketing (15%)

• Plan and execute one-to-one ABM campaigns for key accounts selected with the sales team.
• Coordinate messaging, channels, and timing with account executives.
• Track account engagement and report on progress.

Reporting (10%)

• Build dashboards that track pipeline contribution, cost per lead, conversion rates, and campaign ROI.
• Share regular performance reviews with recommendations for budget and channel allocation.

Requirements

• Bachelor's degree in marketing or a related field.
• Two to three years of experience in demand generation, performance marketing, or marketing operations.
• Hands‑on proficiency with Google Ads, LinkedIn Ads, Apollo, and HubSpot.
• Experience managing paid budgets and reporting on pipeline outcomes.
• Strong written communication in English.

Strong assets

• Experience at a marketing agency or in a similar role at a SaaS vendor in the marketing technology space.
• Working knowledge of Claude, including connecting it to services such as Apify to automate research, enrichment, or reporting.

Nice to have

• Experience with Asana and Notion for project management and documentation.
• Familiarity with experimentation, A/B testing, or conversion rate optimization.

Location and eligibility

• Based in Ontario, with a preference for the Greater Toronto Area or the Ottawa region.
• Legally entitled to work in Canada.

What you get

• Four weeks of paid vacation, plus one additional day for each year with the company up to 5 weeks.
• Health care coverage after the probation period.
• A monthly phone and internet allowance of 100 CAD.
• A one time 300 CAD equipment allowance to set up your home office.
• A remote‑first setup, with quarterly in‑person team days at our Toronto office.
• An annual North American team onsite and a global company event in Europe.
• A role with direct impact in a growing team, where you own your programs and results.

Recruitment process

• Step 1: Screening call (30 minutes)
• Step 2: Video interview and use case (1 hour)
• Step 3: Culture and fit interview (30 minutes)