Dealer Relations Analyst, Central & Atlantic Zone

Honda Canada Inc; Markham; Hybrid; CAD 73,000 - 87,000; Full time

Job summary

Honda Canada Inc. is seeking a Dealer Relations Analyst for the Central & Atlantic Zone in Markham, Ontario. Hybrid role with responsibilities across powersports dealer network coordination, performance analysis, and strategic sales support to improve KPI results.

The position emphasizes data-driven analysis, cross-functional collaboration, and the development of dealer business plans to grow PSP and Honda Financial Services offerings. Ontario-based role with normal office presence.

Qualifications

• University degree or College diploma.
• Excellent analytical, organizational and problem-solving skills.
• Strong oral and written communication, negotiation and presentation skills.
• Ability to build collaborative relationships with internal departments and subsidiaries.

Responsibilities

• Direct and support the powersports Dealer Network in setting and achieving KPI metrics.
• Coordinate weekly/monthly reports and cross-functional teams.
• Conduct performance reviews and develop business plans with dealers.
• Prepare monthly kickoff materials and present performance highlights.
• Support PSP sales growth through dealer tools and data analysis.

Skills

Analytical skills

Organizational skills

Negotiation

Presentation skills

Communication

Education

University degree or College diploma

Tools

Excel

PowerPoint

Word

Job description

## Dealer Relations Analyst, Central & Atlantic ZoneApply: Hybrid: Markham, Ontario: Full time: Posted 6 Days Ago: End Date: October 12, 2026 (24 days left to apply): R1243**RESPONSIBILITIES**Direct and Support the powersports Dealer Network in setting and achieving their key performance metrics:* One voice Division integration including Facilitate regular meetings between DRAs and PSP DSMs, developing knowledge and understanding of Powersports business, and creating joint performance metrics to track the success of integrated efforts and adjust strategies as needed;* Internal Coordination, including preparing and distributing weekly/monthly status reports, coordinating with cross-functional teams, and identifying and addressing any roadblocks;* Sales support of PSP network – including conducting regular performance reviews with large volume dealers, monitoring sales trends, and proactively meeting with dealers to develop business plans;* Working on the monthly kick off call material, including presenting performance highlights and encouraging team participation;* Business support, including working to develop and implement strategies that support PSP sales growth, providing dealers with tools to effectively sell PSP products, analyzing PSP sales data, and onboarding new dealers to HCFI.Direct and Support the Auto Dealer Network in setting and achieving their key performance metrics:* Sales support, including in a support capacity as well as direct individual sales, assisting dealers with ancillary sales and Honda branded warranty sales;* Used Vehicle Operations – including support, identify and improving underperforming dealers, grow financial penetration, and ensure dealer visibility;* Dealer performance analysis, including training as well as dealer network support.Develop foundational and introductory baseline understanding of PSP and Auto dealer financials:* Ensure completion of courses, navigate LOLA to prepare financial analysis;* Work Senior DRM to understand core dealership financial KPIs leading to a sustainable dealer operation.Improve underperforming dealers in KPIs related to level 7 job tree items to ensure sustainable dealer operations:* Review situation for dealers based on core KPIs;* Create and implement action plans;* Meet monthly with dealer principals and General Managers to review results and action plans and provided all required support with the objective of increasing KPI results.One Voice / One Unity Direction – utilizing motivational programs:* Review and follow-up all new and updated sales publications with appropriate dealer personnel PSP and Auto;* Ensure eBiz access is accessible, and bulletins and other communications are being read, and disseminated to appropriate dealership employees;* Review Program Contests / Bulletins with Management and front line staff to ensure they are understood, focused on and used to motivate staff to achieve KPI’sOther duties as assigned by manager.**QUALIFICATIONS*** University degree or College diploma ;* 3 years of automotive experience;* Knowledge of Honda Financial Services products and programs, retail for new and used vehicle businesses is required.* Excellent analytical, organizational and problem-solving skills* Strong oral and written communication, negotiation and presentation skills* Ability to build collaborative relationships with internal departments and affiliated subsidiaries* Work independently in a fast-paced, results-oriented team environment with multiple, changing priorities and tight deadlines* Strong PC skills (Excel, Word, PowerPoint)* Demonstrated leadership and management skills with a strong discipline in relationship building, feedback, and mentoring and performance management;* Enjoys team-building approach of management and department - shares results.**ENVIRONMENTAL FACTORS****Working Conditions*** Normal**Physical Effort*** Normal**Mental Stress*** Frequent need to give concentrated attention, with one or two senses at a time, where stimuli are changing.* There is continuous pressure from deadlines, production requirements, accuracy or similar demands. Unpleasant contacts and/or concern about unpleasant situations are frequent. Moderate disruption of family/social life.**HIRING APPROVAL**The salary range for this position is $72,921–$86,593 CAD annually. Individual salaries within this range are determined by a variety of job-related factors, including education, experience, knowledge, and skill set.