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A leading company seeks a Data Analyst II to drive data-driven decisions within the Affinity and White Label Marketing team. The position involves analyzing data, creating performance reports, and collaborating across teams to enhance digital marketing efforts. Candidates should have a strong background in analytics, with experience in report creation and stakeholder management, ready to work in a hybrid environment.
For the Affinity and White Label Marketing team, we’re looking for a Data Analyst II with a passion for digital and a knack for data-driven storytelling. The ideal candidate will play a key role in driving data-driven decisions by analyzing various data sources, developing impactful performance tracking reports, and making recommendations to improve the performance.
What you'll do here :
Create and publish reports (i.e. Adobe Analytics / CJA / Adobe Target, Hotjar, Google Analytics / GCP, BigQuery, Power BI Mobile Analytics, A / B testing, etc.)
Monitor, identify, and analyze trends, explaining outliers and providing influential feedback related to results and productivity.
Consolidate data from various sources, ensuring data is clean.
Build and maintain an inventory of data and support the monitoring of KPIs, along with our digital analytics and growth teams.
Proactively identify new data elements that may provide further insight into performance or business trends.
Consolidate data from various sources, including Salesforce Marketing Cloud, Adobe Analytics, and other platforms, ensuring data is clean and accurate.
Analyze and present information clearly and concisely to diverse audiences within the organization.
Create and maintain effective documentation to assist in training and reinforcement of workflows & best practices, and to satisfy audit protocol.
Work in collaboration with project team members, leading the development of new reports using PowerBI.
Assure the quality of analytics tracking implementation and perform regularly quality checks on collected data.
Stakeholder management and ability to manage multiple projects.
Respond to ad-hoc data & analysis requests.
What you bring to the table :
3-5+ years of relevant work experience in Digital Marketing Analytics
Bachelor’s degree in data-related field (i.e., Mathematics, Science, Statistics, AI, Computer Science, etc.), or any combination of equivalent education and experience
Knowledge of tracking implementation process and digital data collection tools (Adobe Launch, Google Analytics, etc.)
Hands on experience in at least one web analytics tools (Adobe Analytics, Google Analytics, Amplitude)
Strategic and Innovative in using data to generate actionable insights.
Excellent time management and organization skills, managing competing priorities to meet deadlines
Strong critical thinking and analytical skills with high attention to detail
Solid Storytelling and presentation skills
Self-starter with a talent for understanding stakeholder needs.
For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
No Canadian work experience required, but must have authorization to work in Canada.
LI-Hybrid
What we offer
Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.
Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a temporary member of our team :
Inspiring leaders and colleagues who will lift you up and help you grow
Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.
A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.
Data Analyst • St. John's, Newfoundland and Labrador, CAN