Data Analyst

TBWA\Canada; Toronto; On-site; CAD 75,000 - 85,000; Full time

Job summary

TBWA\Canada is seeking a data analyst to uncover business insights and optimize ROI across media campaigns. You will partner with stakeholders, build data pipelines, and maintain modeling workflows on a proprietary platform.

Ideal candidates have 2–3 years in data analytics, fluency in SQL/Python/Excel, and experience with Tableau and Google Marketing Platforms. A quantitative degree is preferred. Toronto-based, on-site role with competitive CAD salary.

Qualifications

• 2–3 years of experience in data analytics or data science, ideally in media or marketing.
• Fluency with SQL, Python, and MS Excel.
• Fluency with data visualization technologies (SQL, Python, Tableau).
• Experience in a media agency or marketing is a strong plus.
• Knowledge of media mix modeling and ROI modeling.
• Experience with Google Marketing Platforms (GA360/4, DV360, SA360, Google Ads, CM360).
• Ideal degree in Engineering/CS/Math/Stats/Operations Research or a quantitative field.

Responsibilities

• Partner with stakeholders to define requirements and provide data-driven solutions.
• Build, maintain, and improve data pipelines and data warehouses.
• Support development and maintenance of media optimization models.
• Maintain and analyze machine learning models and performance.
• Contribute to audience and ad campaign planning on a proprietary platform.
• Collaborate with media, strategy and creative teams for analytics support.
• Develop and maintain Tableau dashboards for performance insights.
• Analyze competitive landscape and provide share of voice projections.
• Explain complex results to business audiences via visuals and exec presentations.

Skills

SQL

Python

MS Excel

Tableau

Education

Engineering/Computer Science/Mathematics/Statistics/Operations Research (quantitative field)

Tools

GA360/4

DV360

SA360

Google Ads

CM360

Job description

At TBWA\\Canada, we look to uncover key business insights and solve complex creative problems with the power of data. We are looking for an avid Data Analyst that is looking for an exciting career in the world of media and advertising. This person has an obsession with ROI and optimizing stuff! This Data Analyst would be working with a client that is one of the top automotive companies in Canada.

What You'll Do:

• Work closely with business stakeholders to understand business requirements; find and analyze appropriate data sources and provide data-driven solutions to key business problems
• Help build, maintain, and improve the data pipelines and data warehouses that power the team’s reporting and analysis
• Support the development and maintenance of media optimization models - e.g. market mix models and media investment planning - working alongside senior analysts
• Help maintain and enhance existing machine learning models, and monitor and analyze their performance on an ongoing basis
• Contribute to audience and ad campaign planning and measurement solutions on a proprietary data platform
• Work closely with media, strategy, and creative teams in an agency setup to provide overall data analytics support for planning and executing media campaigns
• Develop and maintain strategic business performance Tableau dashboards
• Analyze competitive landscape and provide regular share of voice and share of market analyses and projections
• Explain results of complex data solutions and advanced models to a broad business audience through data visualization and executive presentations

What You Bring:

• Curiosity and attention to detail
• 2-3 years of experience in data analytics or data science, ideally in a media or marketing environment
• Fluency in SQL and Python & MS Excel
• Fluency with data, analytics, and visualization technologies (we use SQL, Python, Tableau)
• Experience in media agency or marketing is a strong plus
• Knowledge of media mix modeling, multi-touch attribution and other forms of ROI modeling
• Experience with Google Marketing Products (GA360/4, DV360, SA360, GOOGLE ADS, CM360)
• Ideal candidate would have: University Degree in Engineering/ Computer Science / Mathematics/ Statistics / Operations Research or a quantitative field

Who We Are:

TBWA is The Disruption® Company, a global agency collective of 10,000+ creative minds operating in over 80 countries. Named one of the World's Most Innovative Companies by Fast Company four years in a row, we are a disruptive brand experience company that uses creativity to help businesses acquire a greater share of the future.

We believe in doing the brave thing.

Doing the brave thing

is about courage. It's about never being a spectator. Speaking up with clarity and conviction and kindness. Not hedging our points-of-view with clients or each other. Saying what we think when it's in the best interest of the idea or the people, even if it's uncomfortable. Being willing to take smart risks. Making tough decisions without agonizing. And, being transparent and vulnerable in search of the best. This is the expectation for all of us. In turn, we commit to perpetuating a culture where bravery is rewarded and support is always within reach. TBWA\\Canada develops strategies, advertising and brand experiences for some of the world's most iconic brands, with offices in Toronto, Edmonton and Montreal.

The Company:

At TBWA\\Canada, Diversity, Equity, Inclusion, and Belonging (DEIB) are our core values. We are committed to a diverse workforce and aim to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. We welcome applicants from all backgrounds and lived experiences. If you require an accommodation during the recruitment process, please contact our Human Resources team and we would be happy to work with you to meet your needs.

The salary range for this position is $75,000- $85,000 per year. Compensation will be determined based on qualifications, relevant experience, and internal equity. This job description represents an active vacancy that we are currently hiring for.

AI Use:

TBWA\\Canada uses artificial intelligence (AI) tools to support parts of our hiring process, such as enhancing job postings and analyzing resumes. These tools assist our recruitment team but will never replace the human judgement that guides our hiring decisions. We will only contact shortlisted candidates for this role.