Data Analyst

TBWA\Worldwide; Toronto; On-site; CAD 75,000 - 85,000; Full time

Job summary

TBWA Worldwide in Canada is seeking a data analyst to join our data and analytics team, supporting a leading automotive client. You will uncover insights, build data pipelines and dashboards to optimize media ROI.

Ideal candidates have 2–3 years of analytics experience, a quantitative degree, fluency in SQL and Python, and experience with Tableau and media data. Office-based in Toronto with collaboration across media, strategy and creative teams.

Qualifications

• University degree in Engineering / Computer Science / Mathematics / Statistics / Engineering / Operations Research or a quantitative field.
• 2–3 years of experience in data analytics or data science, ideally in a media or marketing environment.
• Fluency in SQL and Python & MS Excel.
• Fluency with data, analytics, and visualization technologies (we use SQL, Python, Tableau).

Responsibilities

• Work closely with business stakeholders to understand requirements; find and analyze data sources and provide data-driven solutions.
• Help build, maintain and improve data pipelines and data warehouses powering reporting and analysis.
• Support development and maintenance of media optimization models with senior analysts.
• Help maintain and enhance existing machine learning models and monitor performance.
• Contribute to audience and ad campaign planning and measurement on a proprietary data platform.
• Collaborate with media, strategy and creative teams to provide data analytics support for campaigns.
• Develop and maintain strategic business performance Tableau dashboards.
• Analyze competitive landscape and provide share of voice and share of market analyses.
• Explain results of complex data solutions to a broad business audience via data visualization and presentations.

Skills

SQL

Python

MS Excel

Education

University degree in a quantitative field

Tools

Tableau

GA360/4

DV360

SA360

GOOGLE ADS

CM360

Job description

Job Description Are you an avid data analyst looking for an exciting career in the world of media? Are you obsessed with ROI? Do you like optimizing stuff? Look no further than this data and analytics team working for one of the top automotive companies in Canada. We at TBWA look to uncover key business insights and solve complex problems with the power of data.

Agency TBWA

Job Function Data and Analytics

Job Subfunction Data Science and Analytics

Job Description Are you an avid data analyst looking for an exciting career in the world of media? Are you obsessed with ROI? Do you like optimizing stuff? Look no further than this data and analytics team working for one of the top automotive companies in Canada. We at TBWA look to uncover key business insights and solve complex problems with the power of data.

Responsibilities

• Work closely with business stakeholders to understand business requirements; find and analyze appropriate data sources and provide data-driven solutions to key business problems
• Help build, maintain and improve the data pipelines and data warehouses that power the team’s reporting and analysis
• Support the development and maintenance of media optimization models – e.g. market mix models and media investment planning – working alongside senior analysts
• Help maintain and enhance existing machine learning models, and monitor and analyze their performance on an ongoing basis
• Contribute to audience and ad campaign planning and measurement solutions on a proprietary data platform
• Work closely with media, strategy and creative teams in an agency setup to provide overall data analytics support for planning and executing media campaigns
• Develop and maintain strategic business performance Tableau dashboards
• Analyze competitive landscape and provide regular share of voice and share of market analyses and projections
• Explain results of complex data solutions and advanced models to a broad business audience through data visualization and executive presentations

Ideal Candidate would have:

• University Degree in Engineering / Computer Science / Mathematics /Statistics / Engineering /Operations Research or a quantitative field

Must Haves

• Curiosity and attention to detail
• 2-3 years of experience in data analytics or data science, ideally in a media or marketing environment
• Fluency in SQL and Python & MS Excel
• Fluency with data, analytics, and visualization technologies (we use SQL, Python, Tableau)

Nice to haves

• Experience in media agency or marketing is a strong plus
• Knowledge of media mix modeling, multi-touch attribution and other forms of ROI modeling
• Experience with Google Marketing Products (GA360/4, DV360, SA360, GOOGLE ADS, CM360)

At TBWA we respect and value differences and we pride ourselves in attracting diverse talent from around the world. We encourage and foster an environment in which everyone feels respected and comfortable bringing their authentic selves to work. We appreciate people from different backgrounds with different points of view as this fosters creativity and enhances the quality of our work. We are an inclusive employer and recruit, employ, train, compensate and promote regardless of race, religion, colour, national origin, sex, disability or age. We offer reasonable accommodations to job applicants with disabilities. Accommodations or assistance due to a disability are available upon request for candidates taking part in all aspects of the selection process. All resumes will be reviewed and those selected for interviews will be contacted.

75,000-85,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

75,000-85,000