MarTech Data & Insights Specialist

Starcom Canada; Toronto; On-site; CAD 45,000 - 50,000; Full time

Benefits offered by this job

Work Your World program

Wellness & Tech benefits

Birthday leave

Learning & Development opportunities

Mobility within Publicis Groupe

Job summary

Starcom Canada is seeking a Data Activation Specialist in Toronto to transform vast data sets into actionable insights for targeting and optimization of digital media campaigns. You will join a growing team, report to the Data Activation Manager, and grow in data strategy and analysis within a leading Global agency.

The role emphasizes extracting data, building dashboards, and delivering data-informed recommendations to Planning and Buying teams, with exposure to Datorama and other BI platforms.

Qualifications

• 3-4 years’ experience in Digital Media in Planning/Buying and/or 1 – 2 years Data Science experience.
• Technically competent and capable of learning new digital and tech platforms.
• Strong numerical and analytical skills.
• Demonstrated ability to convert data analysis into meaningful action for brands.
• Experience with ad servers and web analytics platforms such as DoubleClick, Adobe Media Optimizer, Sizmek, Google Analytics or Adobe Omniture.
• Effective written and verbal communication skills.
• Ability to cope under pressure and deliver to tight deadlines autonomously.

Responsibilities

• Ingest disparate digital data sources across Paid, Owned and Earned Digital Media into a consolidated environment for tracking
• Learn how to set up automated process for data extraction, via API, SFTP, SQL etc.
• Extract, transform and load data for ingestion into business intelligence platforms
• Learn how to build dashboards in business intelligence platforms
• Build and deploy semi-automated Excel and PowerPoint digital reporting solutions such as campaign performance tracking
• Provide the Planning and Buying teams with analysis, insights and data-informed recommendations from the aforementioned reporting areas
• Opportunity to work across key business intelligence platforms for digital media, mainly Datorama
• Translate strategy into implementation tactics Data mapping and enhancement
• Create segments relevant to objectives that can be pushed to relevant destinations for activation
• Translate objectives into digital media measurement plans
• Analyze and report on campaign performance through standardized ad-server attribution models
• Learn how to build simplistic algorithmic attribution models and implement them
• Work alongside data scientists to deploy more complex algorithmic attribution models
• Make data-informed recommendations for optimizing digital media and content
• Opportunity to work on key attribution platforms such as Google’s Data-Driven
• Attribution model with DoubleClick, and proprietary Publicis Media platforms

Skills

Digital Media Planning/Buying

Data Science

Analytical Thinking

Tools

DoubleClick

Adobe Media Optimizer

Sizmek

Google Analytics

Adobe Omniture

Job description

About Us

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Company Description

About Us

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

What We Offer

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what’s most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

Overview

The Data Activation Specialist will be responsible for utilizing digital platforms and transforming vast data sets into actionable insights that inform targeting and optimization; specifically, connecting or extracting data, tracking, measuring, and analyzing and optimizing digital media for improved conversion and business performance. You will be part of a growing team, reporting to the Data Activation Manager and will have the opportunity to learn and grow in the emerging field of data strategy, data activation and data analysis.

Responsibilities

• Ingest disparate digital data sources across Paid, Owned and Earned Digital Media into a consolidated environment for tracking
• Learn how to set up automated process for data extraction, via API, SFTP, SQL etc.
• Extract, transform and load data for ingestion into business intelligence platforms
• Learn how to build dashboards in business intelligence platforms
• Build and deploy semi-automated Excel and PowerPoint digital reporting solutions such as campaign performance tracking
• Provide the Planning and Buying teams with analysis, insights and data-informed recommendations from the aforementioned reporting areas
• Opportunity to work across key business intelligence platforms for digital media, mainly Datorama
• Translate strategy into implementation tactics Data mapping and enhancement
• Create segments relevant to objectives that can be pushed to relevant destinations for activation
• Translate objectives into digital media measurement plans
• Analyze and report on campaign performance through standardized ad-server attribution models
• Learn how to build simplistic algorithmic attribution models and implement them
• Work alongside data scientists to deploy more complex algorithmic attribution models
• Make data-informed recommendations for optimizing digital media and content
• Opportunity to work on key attribution platforms such as Google’s Data-Driven
• Attribution model with DoubleClick, and proprietary Publicis Media platforms

Qualifications

• 3-4 years’ experience in Digital Media in Planning/Buying and/or 1 – 2 years Data Science experience
• Technically competent and capable of working with and learning new digital and tech platforms
• Strong numerical and analytical skills
• Demonstrated ability to convert data analysis into meaningful action for brands
• Experience with or strong knowledge of ad servers and web analytics platforms such as
• DoubleClick, Adobe Media Optimizer, Sizmek, Google Analytics or Adobe Omniture
• Effective written and verbal communication skills
• Ability to cope under pressure and deliver to tight deadlines autonomously.

Additional Information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary

Transparency matters to us. The salary range for this position is $45 - 50k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.