D2C Growth Marketing Specialist

CanCap Group Inc.; Mississauga, Toronto; Hybrid; CAD 50,000 - 70,000; Full time

Benefits offered by this job

Comprehensive health and dental benefits

Hybrid work flexibility

Collaborative work environment

Job summary

A Canadian financial services company is seeking a Marketing Specialist to drive customer acquisition and retention for its refinancing business. This role demands hands-on digital marketing skills, managing budgets, executing campaigns, and utilizing A/B testing to optimize the customer journey. Candidates should hold a relevant degree or have practical experience in digital marketing, including Google Ads and email marketing. The position offers hybrid work flexibility and comprehensive health benefits.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 1 year of hands-on experience in a fast-paced digital marketing role.
• Practical experience using Google Ads and/or Meta Ads Manager.

Responsibilities

• Drive customer acquisition and retention through hands-on digital marketing.
• Manage Google Ads and Social Media accounts.
• Run automated email and SMS follow-up sequences.

Skills

Digital marketing

Google Ads

Email marketing

A/B testing

Data analysis

Communication

Education

Bachelor's degree in Marketing, Business, or Communications

1 year of hands-on digital marketing experience

Tools

CRM platforms (e.g., Salesforce)

Analytics tools (e.g., Google Analytics)

Job description

A Canadian financial services company is seeking a Marketing Specialist to drive customer acquisition and retention for its refinancing business. This role demands hands-on digital marketing skills, managing budgets, executing campaigns, and utilizing A/B testing to optimize the customer journey. Candidates should hold a relevant degree or have practical experience in digital marketing, including Google Ads and email marketing. The position offers hybrid work flexibility and comprehensive health benefits.