CX & CRM Strategy Lead - Hybrid 1-Year Contract

Vml-Canada-; Toronto; Híbrido; CAD 65.000 - 115.000; Jornada completa

Descripción de la vacante

VML Canada is seeking a motivated CX / CRM Strategist to join our growing CX team, delivering complete customer experiences for Canadian and American clients. You will report to the CSO and collaborate with a CX Strategy Director, working with brand strategists, designers, copywriters, and clients to solve real brand problems with empathy and innovation.

You possess 3–5 years in strategic roles, knowledge of marketing fundamentals, UX, and CRM components.

Formación

• 3 to 5 years of experience in strategic roles such as Digital Strategy, UX, Product, CX, Service Design and/or CRM Strategy.
• Knowledge of marketing fundamentals, brand positioning, user experience and key components within brand ecosystems (AI, CRM, CMS, membership).
• Be prepared to discuss your point of view on the future of brand experience and how you would approach a client problem (mock exercise).

Responsabilidades

• Empathize: research category, customer, and business data, review competition, run surveys, interview stakeholders or audience members.
• Connect: translate insights into opportunities and impact within the brand world.
• Guide: provide consistent insights through presentations, reviews and documentation.
• Partner: collaborate with brand strategists, designers, copywriters, account leads and clients for optimal results.
• Forecast: stay on top of innovation, brand and culture to share with the team.
• Measure: evaluate launches to inform continuous improvement.

Conocimientos

Digital Strategy

UX

Product

CX

Service Design

CRM Strategy

Descripción del empleo

VML Canada is seeking a motivated CX / CRM Strategist to join our growing CX team, delivering complete customer experiences for Canadian and American clients. You will report to the CSO and collaborate with a CX Strategy Director, working with brand strategists, designers, copywriters, and clients to solve real brand problems with empathy and innovation.

You possess 3–5 years in strategic roles, knowledge of marketing fundamentals, UX, and CRM components.