CX & CRM Strategist: Brand Experience Innovator

VML; Toronto; Hybrid; CAD 65,000 - 115,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML Canada is seeking a CX/CRM Strategist to join our growing CX team, delivering complete customer experiences for Canadian and American clients. You will report to the CSO and collaborate with a CX Strategy Director across a portfolio of brands to solve real brand problems through empathy and innovation.

A CRM background is valued. We offer a collaborative, hybrid work model with opportunities to influence strategy and client outcomes.

Qualifications

• 3–5 years in strategic roles (Digital Strategy, UX, Product, CX, Service Design or CRM Strategy)
• Knowledge of marketing fundamentals, user experience and brand ecosystems (AI, CRM, CMS, membership)
• Prepare to discuss your motivation, learning goals, POV on brand experience, and approach to a client problem (mock exercise)

Responsibilities

• Dig into category, customer, and business by reviewing data, analyzing competition, and interviewing stakeholders.
• Translate insights into opportunities and impact within the brand context.
• Provide consistent insights to guide teams via presentations, reviews and docs.
• Collaborate with brand strategists, designers, copywriters, account leads and clients.
• Monitor innovation, brand and culture trends to share with teammates.
• Evaluate past launches to drive continuous improvement.

Skills

Digital Strategy

UX

Product

CX

Service Design

CRM Strategy

Job description

VML Canada is seeking a CX/CRM Strategist to join our growing CX team, delivering complete customer experiences for Canadian and American clients. You will report to the CSO and collaborate with a CX Strategy Director across a portfolio of brands to solve real brand problems through empathy and innovation.

A CRM background is valued. We offer a collaborative, hybrid work model with opportunities to influence strategy and client outcomes.