Customer Relationship Management Specialist

FLOQ; Markham; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company in the fintech ecosystem is looking for a Customer Relationship Management Specialist. This critical role involves planning and optimizing customer journeys across various touchpoints, ensuring campaign efficiency and compliance, while leveraging your expertise in CRM tools and marketing strategies.

Qualifications

• 3+ years of experience in CRM, marketing automation, or growth marketing.
• Strong analytical mindset and familiarity with campaign performance metrics.
• Knowledge of email/push best practices and basic HTML/CSS is a plus.

Responsibilities

• Plan and execute lifecycle marketing campaigns via CRM tools.
• Build and optimize user journeys, workflows, segments, and A/B tests.
• Monitor, analyze, and report on CRM performance metrics.

Skills

Analytical mindset

Communication skills

Attention to detail

Job description

Customer Relationship Management Specialist

Customer Relationship Management Specialist

Job Summary

We are looking for a data-driven CRM Specialist with hands-on experience to drive user engagement, retention, and conversion. You will be responsible for planning, executing, and optimizing automated and personalized customer journeys across multiple touchpoints (push notifications, email, in-app, and SMS). Your role will play a critical part in shaping user experiences and ensuring campaign compliance in the financial technology ecosystem.

Key Responsibilities

• Plan and execute lifecycle marketing campaigns via CRM tools (e.g., onboarding, activation, reactivation, churn prevention)
• Build and optimize user journeys, workflows, segments, and A/B tests using CRM tools
• Develop personalized messaging strategies based on user behavior, segments, and engagement data
• Work closely with marketing, product, compliance, and data teams to ensure consistent and compliant messaging
• Monitor, analyze, and report on CRM performance metrics (CTR, open rates, retention, conversions)
• Continuously iterate based on campaign performance, product updates, and user behavior
• Maintain user data hygiene and compliance with privacy regulations

Qualifications

• 3+ years of experience in CRM, marketing automation, or growth marketing
• Strong analytical mindset and familiarity with campaign performance metrics
• Knowledge of email/push best practices and basic HTML/CSS is a plus
• Familiarity with financial products, mobile apps, or web3 is an advantage
• Strong communication skills and attention to detail

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Customer Service and Art/Creative

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