Customer First GEO Content Specialist

United States Digital Space LLC; Toronto; Hybrid; CAD 73,000 - 100,000; Full time

Benefits offered by this job

Equity

Bonus

Health insurance

Dental insurance

Vision insurance

RRSP matching

Healthcare spending

Telemedicine

Paid leave

Job summary

United States Digital Space LLC is seeking a mid-level GEO Content Specialist to drive content-focused optimization for AI search and GEO strategies, working with Auth0 and internal teams. You will structure content for LLM visibility, apply schema.org/JSON-LD, and advance machine-parsable content.

The role requires 2+ years in SEO/content strategy, familiarity with GEO concepts, and proficiency with analytics tools and HTML/Experience Builder; hybrid work in Canada region with strong

Qualifications

• 2+ years of professional experience in SEO and content strategy with a focus on optimization.
• Understand how content is rewarded in LLMs and modern search algorithms.
• Familiarity with GEO concepts and LLMs in search.
• Experience using enterprise analytics and SEO platforms.
• Strong communication to articulate content requirements and results.
• Background in SaaS or cybersecurity-related domains is a plus.

Responsibilities

• Execute content optimization strategies for machine-parsable content and LLM visibility.
• Develop blocks aligned with semantic density and JSON-LD schema for GEO.
• Identify opportunities by analyzing GEO prompt data and competitors.
• Collaborate with Customer First teams to publish optimized content.
• Track SEO and GEO KPIs for subdomains and provide actionable insights.

Skills

SEO strategy

Content optimization

GEO concepts

Data analysis

HTML / Salesforce Experience Builder

Communication

Tools

STAT

SEMRush

Lumar / DeepCrawl

Looker Studio

Google Analytics

Google Search Console

Screaming Frog

Job description

**Secure Every Identity, from AI to Human

**Identity is the key to unlocking the potential of AI. the company secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Identity is the key to unlocking the potential of AI. the company secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

the company is seeking a highly proficient GEO Content Specialist to execute content-focused Generative Engine Optimization (GEO) strategies for the company and Auth0. This is a mid-level individual contributor role focused on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search/GEO/AEO. The ideal candidate is a reliable self-starter with a strong understanding of content, SEO, and the mechanisms of Large Language Models (LLMs).

Core Responsibilities & Execution:

Content Optimization:

• Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs.
• Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats.
• Understand how content must be structured (schema.org and JSON-LD) for LLM visibility and apply best practices while adhering to brand and quality standards.
• Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking creatively about content needs for the business.

GEO Knowledge & Application:

• Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices.
• Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work.
• Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility.

Data & Workflow:

• Utilize a data-driven approach to execute content tasks and identify content performance trends.
• Collaborate with Customer First teams to ensure optimized content is published effectively.
• Manage assigned content tasks effectively, meeting deadlines and quality standards.
• Leverage AI in content analysis, editing and production workstreams to improve efficiency and output.
• Track and analyze SEO and GEO key performance metrics for Customer First subdomains, providing insights and recommendations to stakeholders for optimization.

Qualifications:

• 2+ years of professional experience in SEO, and content strategy, with a focus on content optimization and/or content development.
• Understands how content is rewarded in both LLMs and modern-day search ranking algorithms (this position is not about traditional SEO keyword optimization).
• Familiarity with current GEO concepts and the role of LLMs in search.
• Working knowledge of multiple SEO platforms such as STAT, SEMRush, Lumar/DeepCrawl, Looker Studio, Google Analytics, Google Search Console, Screaming Frog, Profound, and similar platforms.
• Proficiency in data analysis and insights gathering for content output and performance tracking.
• Strong communication skills, with the ability to articulate content requirements and results clearly.
• Experience using HTML, Salesforce Experience Builder, or similar enterprise-level systems.
• Background in the post-Sales roles and Identity and Access Management (IAM), B2B marketing, SAAS, or the cybersecurity domain is preferred, but not required.

#LI-Hybrid#LI-MM1P25423

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, the company offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit:https://rewards.the company.com/can.

The annual base salary range for this position for candidates located in Canada is between:

$73,000—$100,100 CAD

The the company Experience

• Supporting Your Well-Being
• Driving Social Impact
• Developing Talent and Fostering Connection + Community

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

the company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding pleaseuse this Form to request an accommodation.

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