SEO Manager

OpenText; Southwestern Ontario; On-site; CAD 87,000 - 130,000; Full time

Job summary

OpenText, The Information Company, is seeking a SEO Manager to lead digital marketing initiatives across traditional SEO, GEO, and AI search optimization. You will drive organic growth by improving visibility in Google and AI answer engines while collaborating with content, development, and marketing teams.

The role emphasizes strong data analytics, entity research, and a strategic approach to search that delivers measurable leads.

Qualifications

• Bachelor’s degree in marketing or related field.
• 5+ years in digital marketing, including SEO in an enterprise software or B2B company.
• Proven ability to improve organic search and AI visibility with analytics.

Responsibilities

• Lead traditional SEO, GEO, and AI search optimization to improve visibility.
• Collaborate with content, developers, and marketing to optimize digital presence.
• Structure content for AI answer engines using schema markup and entities.
• Analyze performance and report insights to drive organic growth against KPIs.

Skills

SEO

GEO

AI search

Analytics

Content strategy

Education

Bachelor’s degree in marketing

Tools

Google Analytics

Google Search Console

Google Data Studio

SEMrush

Ahrefs

Job description

Opentext - The Information Company OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered. At OpenText, AI is at the heart of everything we do - powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

Opentext - The Information Company OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered. At OpenText, AI is at the heart of everything we do - powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

Your Impact

As a SEO Manager, you will join a world-class digital marketing team on a mission to support prospects and clients throughout their journey, empowering them to interact with OpenText with ease and on their own schedule. You bring a passion for digital marketing, data analytics, and reporting insights. Search is changing fast, and this role sits at the center of that shift. You will lead traditional SEO alongside generative engine optimization (GEO) and AI search optimization, making sure OpenText content earns visibility in Google, in AI Overviews, and across large language model answer engines such as ChatGPT, Perplexity, Gemini, and Copilot. This is not just about gaining rankings. It is about gaining rankings that matter. Great targeting drives the right conversations. The role requires a deep understanding of technical SEO, content strategy, keyword and entity research, and analytics. The ideal candidate collaborates closely with content creators, web developers, and marketing teams to optimize our digital presence and improve rankings and answer-engine citations. You will develop strategic approaches to search and AI discovery that generate organic traffic, engagement, and leads for the business[AL1.1].

You can manage multiple activities at once, while keeping all stakeholders up to date with performance metrics reports. You must be comfortable with change and thrive in a fast-moving environment.

What The Role Offers

• Developing and executing SEO and GEO strategies, including keyword, entity, and competitive research, to drive organic growth and improve rankings.
• Monitoring and analyzing performance using SEO and AI visibility tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, and emerging GEO platforms) and recommending updates to content and web pages.
• Structuring content for AI answer engines, using schema markup, clear entity definitions, and citable formats that earn inclusion in AI-generated responses.
• Staying ahead of search engine algorithm changes, AI search developments, industry trends, and best practices.
• Building strong relationships with subject matter experts across the organization and external vendors to align on go-to-market approaches.
• Analyzing campaign performance and making data-driven decisions to optimize effectiveness against target KPIs.
• Working closely with the full Digital Marketing team to ensure holistic alignment and drive conversations that matter.
• Educating internal teams on SEO, GEO, and AI search best practices, and championing them across the business.

What Do You Need To Succeed

• Bachelor’s degree in marketing or related field is required
• 5+ years' experience in digital marketing programs, including SEO, in an enterprise software or B2B company.
• Proven ability to improve organic search performance and rankings, with a working understanding of how content earns visibility in AI answer engines.
• Strong abilities in using Google Analytics, Google Search Console, and Google Data Studio to review data analytics and generate reports with insights.
• Familiarity with generative engine optimization (GEO) and how large language models select and cite sources, along with hands-on use of structured data and schema markup.
• A self-motivated, performance-driven, and professional demeanor.

OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at [e-mail]. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

Compensation

At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. A summary of those benefits can be found on our Why Join Us page. As you move through the hiring process, we’re happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.

Salary Range

86,800 - 130,200 Depending on the candidate’s education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.

AI Usage Disclosure

As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. All decisions regarding hiring are made by qualified human professionals, and we continuously monitor our AI systems to ensure fairness and compliance with applicable regulations.