Advocacy & Content Strategist

Okta; Toronto; On-site; CAD 85,000 - 127,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

RRSP with match

Healthcare spending/telemedicine

Job summary

Okta is seeking an Advocacy & Content Strategist to mobilize Okta and Auth0 experts, customers, partners, developers, and security practitioners into vocal brand advocates within Customer Acceleration.

You will build structured customer programs and co-create content with power users that amplify our post‑sales experiences across learning, badging, certification, support and customer success, while driving product adoption and customer success.

Qualifications

• 3+ years of experience in Community Advocacy or Content Strategy within a B2B SaaS environment.
• Experience building and managing engagement programs that focus on developing technical and business thought leadership.
• Ability to read and work within technical content environments and restructure them into clear, accessible narratives that resonate with a general audience.
• Experience interviewing enterprise customers or developers and writing clear, engaging technical case studies and spotlight stories.
• Experience working with content performance data and analytics tools to build dashboards, identify trends, and communicate findings with clear business context.
• Experience working cross-functionally with Product, Marketing, and Customer Success teams to align on shared goals and route intelligence into action.

Responsibilities

• Scale & Activate Customer Champions: operationalize and grow advocacy frameworks with badges and tiered perks; surface champion expertise for content formats and GTM initiatives.
• Co-Create Content with Technical Users: collaborate with internal, partner and customer champions to produce UGC, deep-dives, AMAs and blogs.
• Develop Customer Success Storytelling: identify, interview, and write customer success stories, case studies and advocate spotlights.
• Content Engine to Partner Teams: provide content to PMM, Community Operations, and Social Media/Care for distribution and alignment with product positioning.
• Build the GTM signal engine: design AI workflows to monitor communities for signals and route insights to stakeholders.
• Optimize Assets for Generative AI & Search (AEO/GEO): structure and tag content for discoverability by LLMs and search engines.
• Measure Program & Business Impact: track Champion growth/retention, UGC volume, and content citation frequency.

Skills

Advocacy strategy

Content strategy

B2B SaaS

Customer storytelling

Content analytics

Cross-functional collaboration

Job description

Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission.

As the Advocacy & Content Strategist, you will serve as the program architect and content engine that mobilizes Okta and Auth0 experts, customers, partners, developers, and security practitioners into vocal brand advocates. Operating as an individual contributor within Customer Acceleration, you are responsible for building structured customer programs and co-creating content with power users that amplify our post-sales experiences across learning, badging, certification, support and customer success, while driving product adoption and customer success.

Job Duties and Responsibilities

• Scale & Activate Customer Champions: Operationalize and grow structured advocacy frameworks, like the Champions Program, complete with badging milestones, gamified recognition, and tiered perks that incentivize long‑term participation. Build repeatable processes to systematically surface champion expertise and route these user voices into high‑impact content formats, GTM initiatives, and key business moments.
• Co-Create Content with Technical Users: Partner directly with internal, partner and customer champions, developers, and practitioners to co-produce user-generated content (UGC), technical deep‑dives, AMAs, expert Q&As, and customer‑led blogs.
• Develop Customer Success Storytelling: Identify, interview, and write compelling customer success stories, case studies, and advocate spotlights that prove the business value of our post-sales experiences (Education, Certification, Premier Services).
• Content Engine to Partner Teams: Act as the core content provider for adjacent teams. Collaborate with Product Marketing (PMM) to align advocate stories with product positioning and GTM launches, while supplying Community Operations with structured program assets to activate the Okta and Auth0 community platforms, and Social Media and Care with authentic user stories for external distribution (e.g., Reddit, LinkedIn).
• Build the GTM signal engine: Partner with community engineers to design and deploy agentic AI workflows that continuously monitor our user communities for strategic signals like trending questions, unmet product needs, sentiment shifts, and buyer intent indicators. Build process to route that intelligence automatically to Product, Marketing, and Customer Success stakeholders who can act on it.
• Optimize Assets for Generative AI & Search (AEO/GEO): Structure, format, and tag advocate content and user-generated knowledge so it is discoverable and cited by LLMs and search engines (Google AI Overviews, Perplexity, ChatGPT, Gemini).
• Measure Program & Business Impact: Track key program and content health metrics, including Champion growth/retention, UGC volume, customer success stories sourced, and content citation frequency.

As the Advocacy & Content Strategist, you will serve as the program architect and content engine that mobilizes Okta and Auth0 experts, customers, partners, developers, and security practitioners into vocal brand advocates. Operating as an individual contributor within Customer Acceleration, you are responsible for building structured customer programs and co-creating content with power users that amplify our post‑sales experiences across learning, badging, certification, support and customer success, while driving product adoption and customer success.

Job Duties and Responsibilities

• Scale & Activate Customer Champions: Operationalize and grow structured advocacy frameworks, like the Champions Program, complete with badging milestones, gamified recognition, and tiered perks that incentivize long‑term participation. Build repeatable processes to systematically surface champion expertise and route these user voices into high‑impact content formats, GTM initiatives, and key business moments.
• Co-Create Content with Technical Users: Partner directly with internal, partner and customer champions, developers, and practitioners to co‑produce user‑generated content (UGC), technical deep‑dives, AMAs, expert Q&As, and customer‑led blogs.
• Develop Customer Success Storytelling: Identify, interview, and write compelling customer success stories, case studies, and advocate spotlights that prove the business value of our post‑sales experiences (Education, Certification, Premier Services).
• Content Engine to Partner Teams: Act as the core content provider for adjacent teams. Collaborate with Product Marketing (PMM) to align advocate stories with product positioning and GTM launches, while supplying Community Operations with structured program assets to activate the Okta and Auth0 community platforms, and Social Media and Care with authentic user stories for external distribution (e.g., Reddit, LinkedIn).
• Build the GTM signal engine: Partner with community engineers to design and deploy agentic AI workflows that continuously monitor our user communities for strategic signals like trending questions, unmet product needs, sentiment shifts, and buyer intent indicators. Build process to route that intelligence automatically to Product, Marketing, and Customer Success stakeholders who can act on it.
• Optimize Assets for Generative AI & Search (AEO/GEO): Structure, format, and tag advocate content and user‑generated knowledge so it is discoverable and cited by LLMs and search engines (Google AI Overviews, Perplexity, ChatGPT, Gemini).
• Measure Program & Business Impact: Track key program and content health metrics, including Champion growth/retention, UGC volume, customer success stories sourced, and content citation frequency.

Required Skills

• 3+ years of experience in Community Advocacy or Content Strategy within a B2B SaaS environment.
• Experience building and managing engagement programs that focus on developing technical and business thought leadership.
• Demonstrated ability to read and work within technical content environments and restructure them into clear, accessible, search‑optimized narratives that resonate with a general audience.
• Experience interviewing enterprise customers or developers and writing clear, engaging technical case studies and spotlight stories.
• Experience working with content performance data and analytics tools to build dashboards, identify trends, and communicate findings with clear business context.
• Experience working cross‑functionally with Product, Marketing, and Customer Success teams to align on shared goals and route intelligence into action.

Preferred Skills

• Experience using analytics tools such as Google Analytics, Tableau, or similar to track content performance and user behavior.
• Background in a B2B SaaS or post‑sales environment with exposure to go‑to‑market motions and customer success programs.
• Experience building or working with agentic AI workflows, automation pipelines, or custom AI tools applied to content or community use cases.

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.

The annual base salary range for this position for candidates located in Canada is between:: $85,000 CAD - $127,000 CAD

The Okta Experience

• Supporting Your Well-Being
• Driving Social Impact
• Developing Talent and Fostering Connection + Community

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in‑person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

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