Customer First GEO Content Specialist

Okta; Toronto; On-site; CAD 73,000 - 100,000; Full time

Benefits offered by this job

Equity

Bonus program

Health, dental, vision insurance

RRSP with match

Job summary

Okta is seeking a GEO Content Specialist to execute content-focused GEO strategies for Okta and Auth0. This mid-level IC role ensures content is optimized for AI search visibility.

You will structure content with schema.org and JSON-LD, apply semantic density standards, and collaborate with Customer First teams to publish content that supports LLM-based answers.

A self-starter with data skills, HTML experience, and familiarity with IAM or SAAS will thrive in our fast-paced, global environment.

Qualifications

• 2+ years of professional experience in SEO, and content strategy, with a focus on content optimization and/or content development.

Responsibilities

• Execute content-focused GEO strategies to improve visibility and retrieval by LLMs.

Skills

GEO

Content strategy

SEO data tools

HTML

Schema.org/JSON-LD

LLMs awareness

Data analysis

Tools

STAT

SEMrush

Lumar/DeepCrawl

Looker Studio

Google Analytics

Google Search Console

Screaming Frog

Profound

Job description

Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Okta is seeking a highly proficient GEO Content Specialist to execute content-focused Generative Engine Optimization (GEO) strategies for Okta and Auth0. This is a mid-level individual contributor role focused on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search/GEO/AEO. The ideal candidate is a reliable self-starter with a strong understanding of content, SEO, and the mechanisms of Large Language Models (LLMs).

Core Responsibilities & Execution:

• Content Optimization:
• Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs.
• Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats.
• Understand how content must be structured (schema.org and JSON-LD) for LLM visibility and apply best practices while adhering to brand and quality standards.
• Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking creatively about content needs for the business.
  
• GEO Knowledge & Application:
• Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices.
• Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work.
• Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility.
  
• Data & Workflow:
• Utilize a data-driven approach to execute content tasks and identify content performance trends.
• Collaborate with Customer First teams to ensure optimized content is published effectively.
• Manage assigned content tasks effectively, meeting deadlines and quality standards.
• Leverage AI in content analysis, editing and production workstreams to improve efficiency and output.
• Track and analyze SEO and GEO key performance metrics for Customer First subdomains, providing insights and recommendations to stakeholders for optimization.

Qualifications:

• 2+ years of professional experience in SEO, and content strategy, with a focus on content optimization and/or content development.
• Understands how content is rewarded in both LLMs and modern-day search ranking algorithms (this position is not about traditional SEO keyword optimization).
• Familiarity with current GEO concepts and the role of LLMs in search.
• Working knowledge of multiple SEO platforms such as STAT, SEMRush, Lumar/DeepCrawl, Looker Studio, Google Analytics, Google Search Console, Screaming Frog, Profound, and similar platforms.
• Proficiency in data analysis and insights gathering for content output and performance tracking.
• Strong communication skills, with the ability to articulate content requirements and results clearly.
• Experience using HTML, Salesforce Experience Builder, or similar enterprise-level systems.
• Background in the post-Sales roles and Identity and Access Management (IAM), B2B marketing, SAAS, or the cybersecurity domain is preferred, but not required.
  

P25423

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit:https://rewards.okta.com/can.

The annual base salary range for this position for candidates located in Canada is between:: $73,000 CAD - $100,100 CAD

The Okta Experience

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• Developing Talent and Fostering Connection + Community

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