Customer Development Manager

Essity AB; Oakville; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Essity is seeking a Customer Development Manager in Oakville, Ontario to lead Sales Strategy and Category Management. The role involves driving brand strategy, collaborating with sales teams, and leveraging consumer insights to foster growth. Ideal candidates will have a strong background in Consumer Packaged Goods and excellent analytical skills.

Benefits

Collaborative and open atmosphere

Opportunities for growth

Focus on sustainability

Qualifications

• 10+ years experience in Consumer Packaged Goods or Over The Counter Industries.
• Sales, Shopper Marketing or Category Management experience in Canada.
• Strong analytical/problem solving skills.

Responsibilities

• Lead Sales Strategy, Category Management and Shopper Marketing functions.
• Develop and activate shopper marketing programs.
• Analyze sales & brand metrics to generate actionable insights.

Skills

Analytical Skills

Problem Solving

Interpersonal Skills

Communication Skills

Project Management

Education

University Degree in Business/Commerce

Job description

Essity B 281.1 (+0.7 SEK) on 24-May-2025 17:29

Essity is a global leader in health and hygiene headquartered in Stockholm, Sweden, with a North American headquarters located in Philadelphia, PA. We are a multi-billion-dollar company with a purpose to break barriers to well-being for the benefit of consumers, patients, care givers, and customers across the globe. We do this through innovations in our Professional Hygiene, Consumer

Goods, and Health & Medical business units that provide hygiene and health solutions to over a billion people every day worldwide.

Working at Essity is more than a career, it is where you will play your part in a better future, to improve well-being for people and have opportunities to drive positive change for society and the environment. As an employee at Essity, you will belong to a team where you feel valued, are safe, supported to grow and challenged to generate business results in a friendly and open atmosphere.

About the Role

Essity Consumer Goods Canada is currently looking for a Customer Development Manager to lead our Sales Strategy, Category Management and Shopper Marketing functions. The Customer Development Manager will have a passion for driving Category/Brand strategy through driving improved assortment, strong instore marketing executions and working with the Sales team and Brand teams to lead the future strategy of TENA and other brands. This position will work in a matrixed team environment bringing major retailer’s strategy to life on shelf, as well as developing insights, identifying opportunities and communicating recommendations to lead future industry growth to our internal partners and external retail customers.

The ideal candidate should/could live in Oakville, Ontario, Canada.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do

Lead the Sales Strategy, Category Management and Shopper Marketing functions

Sales Strategy:

• Support Sales & Marketing Go-To-Market Strategy through supporting the strategic planning process together with sales leadership and brand marketing.
• Plan and communicate yearly marketing and innovation plans to the sales team.
• Support innovation business case process with pricing alignment, volume assumptions, cannibalization estimates and customer listing expectation.
• Help identify and launch big bets for the organization and then support, track execution, and measure success to plan.
• Review, analyze and recommend actions based on standard sales & brand metrics utilizing analytics dashboards to generate actionable insights that will help us exceed our overall performance goals.
• Lead our Shopper Marketing Manager through the successful execution of our brand strategies with innovative, insights driven retail in-store program development and execution.
• Develop and activate shopper marketing programs that grow purchase frequency, trips, and usage to drive brand profitable growth.
• Collaborate with cross-functional Sales, Sales Strategy, and Marketing partners to develop, manage, and budget shopper marketing programs as a part of Annual Business Planning.
• Establish and maintain relationships with relevant retail and agency stakeholders.

Category Management:

• Lead a team that performs/develops impactful category data analysis and consumer insights using a range of syndicated and non-syndicated data sources
• Leverage insights from global sources to create a vision of our categories 3 to 5-year growth opportunities and help bring them to life with forward thinking planogram recommendations
• Synthesize learnings from various sources to create clear and impactful selling stories in a visually appealing manner using PowerPoint
• Effectively educate internal teammates and external customers on growth opportunities

Who You Are

The ideal candidate will have the following qualifications and competencies.

• University Degree or equivalent preferably in Business/Commerce or related subjects
• 10+ years experience in Consumer Packaged Goods or Over The Counter Industries
• Sales, Shopper Marketing or Category Management experience in the Canadian consumer packaged goods industry
• Strong Analytical/Problem Solving Skills – perform situation analyses/financial returns/identify growth strategies
• Demonstrated ability to build highly effective working relationships with sales and marketing
• Strong interpersonal skills and a "can-do" attitude
• Agility in managing multiple time-bound projects involving several stakeholders
• Excellent verbal and written communication skills. Ability to tell and sell the story
• A highly proactive, detail-oriented and organized self-starter. Adaptable to change and creative thinking

Our key brands are TENA (Incontinence Products), JOBST (Compression Therapy) and Leukoplast (Wound Care). We are also an award-winning company with a focus on and commitment to sustainability. In fact, Essity partners with the United Nations Foundation in support of Sustainable Development Goals to improve hygiene, health and well-being worldwide.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us