Crypto Marketing Specialist

Placements24; Kimberley; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Hybrid work model

Health benefits

Professional development

Job summary

Placements24 is seeking a creative Crypto Marketing Specialist to join our client in Kimberley. You will drive brand awareness, user acquisition, and community engagement within the fast-growing digital asset space.

You will design and execute marketing strategies for blockchain products, manage social channels and content, run analytics-driven campaigns, and collaborate with product and design teams. The role offers a hybrid work model in Kimberley with opportunities for growth in a

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in digital marketing, with a strong understanding of social media marketing, content creation, and campaign management.
• Demonstrable passion for and understanding of the cryptocurrency and blockchain industry.
• Experience with marketing analytics tools and platforms (e.g., Google Analytics, social media analytics).
• Excellent written and verbal communication skills, with strong storytelling abilities.
• Creative thinking and problem-solving skills, with an ability to adapt to a fast-paced environment.

Responsibilities

• Develop and implement marketing strategies for blockchain products and services.
• Manage social media channels, content creation, and community engagement initiatives.
• Plan and execute digital marketing campaigns, including SEO, SEM, and paid advertising.
• Analyze marketing campaign performance and provide data-driven insights for optimization.
• Collaborate with product and design teams to create compelling marketing materials.
• Stay informed about industry trends, competitor activities, and emerging marketing channels in the crypto space.

Skills

Digital marketing

Social media marketing

Content creation

Campaign management

Analytics tools

Education

Bachelor's degree

Tools

Google Analytics

Job description

About the Role

Our client is looking for a creative and results-driven Crypto Marketing Specialist to join their team in Kimberley . This role is essential for driving brand awareness, user acquisition, and community engagement within the rapidly growing cryptocurrency and Web3 space. You will be responsible for developing and executing innovative marketing strategies tailored to the unique dynamics of the digital asset market. This is a fantastic opportunity to apply your marketing expertise in a cutting-edge industry, contributing to growth and community building in the Northern Cape .

Key Responsibilities

• Develop and implement comprehensive marketing strategies for blockchain products and services.
• Manage social media channels, content creation, and community engagement initiatives.
• Plan and execute digital marketing campaigns, including SEO, SEM, and paid advertising.
• Analyze marketing campaign performance and provide data-driven insights for optimization.
• Collaborate with product and design teams to create compelling marketing materials.
• Stay informed about industry trends, competitor activities, and emerging marketing channels in the crypto space .

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in digital marketing, with a strong understanding of social media marketing, content creation, and campaign management.
• Demonstrable passion for and understanding of the cryptocurrency and blockchain industry.
• Experience with marketing analytics tools and platforms (e.g., Google Analytics, social media analytics).
• Excellent written and verbal communication skills, with strong storytelling abilities.
• Creative thinking and problem-solving skills, with an ability to adapt to a fast-paced environment.

Benefits

• Competitive annual salary and performance bonuses.
• Hybrid work model offering flexibility and work-life balance in Kimberley .
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and networking within the crypto community .
• A vibrant and collaborative team culture focused on innovation and growth.