CRM Strategy Director

Bond Brand Loyalty; Toronto; On-site; CAD 120,000 - 160,000; Full time

Job summary

Bond Brand Loyalty is seeking a CRM Strategy Director in Toronto to lead day-to-day strategic output for multiple key clients. You will link brand, customer, and performance marketing strategies with data-driven CRM, lifecycle and loyalty programmes.

The role requires senior leadership to guide projects, present compelling strategy briefs, and manage a small team of strategists, delivering measurable ROI across campaigns.

Qualifications

• 5+ years’ experience working on data-led strategy in CRM and/or performance marketing for B2C brands.
• Agency experience essential
• Strong presentation skills both face to face and virtually, with the ability to engage well with senior clients and with presentations that tell a story using strategy, data and insight
• Demonstrate clear, practical knowledge of analytical approaches & methodologies with the ability to translate the complex into simplified explanations
• Understanding of major Marketing, Brand and Performance strategic theories and tools including behavioural economics.

Responsibilities

• Leading and developing the CRM strategies for a number of Bond’s key clients to deliver against their KPIs and generate measurable ROI
• Engage and collaborate with senior client stakeholders in strategy projects, writing and presenting compelling responses to strategy briefs
• Oversee communications plan creation across all major projects, ensuring they are optimised against client strategies
• Write and or oversee and approve major project briefs, articulating a clear strategic approach, inspiring creatives and guiding analysts, as well as providing oversight and guidance for junior team members
• Create compelling strategic narratives using data and insight at their core, and support junior teams to develop narratives to the same standards.
• Lead and drive conversations with all-agency teams, including ATL, media, PR, in-store and sales promotion agencies
• Craft stories in tools such as Powerpoint to deliver simple but compelling and visually appealing decks for Director level clients
• Line management of 2-3 direct reports at the Junior and/or Senior Strategist level

Skills

CRM strategy

Data-driven analysis

Agency experience

Presentation skills

Stakeholder management

Behavioural economics

Tools

PowerPoint

Job description

Job Description

As a CRM Strategy Director, you will be an experienced and confident strategic thinker, able to meet the growing demand within the business for clear, ambitious and well-informed strategies to meet our client’s business challenges. As a senior member of the Strategy team, you will be expected to take the lead on key projects, working with independence and good judgement with key stakeholders across the business and engaging effectively with senior Clients.

You will be responsible for leading the day-to-day strategic output on several of Bond’s key clients. The ideal candidate will be adept at linking both brand, customer and performance marketing strategies, with key experience in data-driven CRM, lifecycle and loyalty programmes.

Job Requirements

• A minimum of 5 years’ experience working on data-led strategy in CRM and/or performance marketing for B2C brands
• Agency experience essential
• Strong presentation skills both face to face and virtually, with the ability to engage well with senior clients and with presentations that tell a story using strategy,dataand insight
• Demonstrate clear, practical knowledge of analytical approaches & methodologies with the ability to translate the complex into simplified explanations
• Understanding of major Marketing, Brand and Performance strategic theories and tools including behavioural economics.

Job Responsibilities

• Leading and developing the CRM strategies fora number of Bond’s key clients to deliver against their KPIs and generate measurable ROI
• Engage and collaborate with senior client stakeholders in strategy projects, writing and presenting compelling responses to strategy briefs
• Oversee communications plan creation across all major projects, ensuring they are optimised against client strategies
• Write and or oversee and approve major project briefs, articulating a clear strategic approach, inspiring creatives and guiding analysts, as well as providing oversight and guidance for junior team members
• Create compelling strategic narratives using data and insight at their core, and support junior teams to develop narratives to the same standards.
• Lead and drive conversations with all-agency teams, including ATL, media, PR, in-store and sales promotion agencies
• Craft stories in tools such as Powerpoint to deliver simple but compelling and visually appealing decks for Director level clients
• Line management of 2-3 direct reports at the Junior and/or Senior Strategist level

Job Benefits

Why Bond?

Joining us means being part of a team that lives by the mantra "Create Bonds." We celebrate our collective drive, reward innovative thinking, and always maintain a focus on fostering relationships, both internally and with our clients.

Use of Artificial Intelligence (AI):

Bond uses AI tools during parts of the screening, assessment, and selection process, supporting a fair and efficient hiring process.