CRM Strategist

Publicis Groupe; Toronto; On-site; CAD 75,000 - 85,000; Full time

Job summary

Publicis Groupe Canada is seeking a CRM strategist who blends creativity with analytics to design one-to-one experiences across the customer journey. You will understand client business needs, craft compelling CRM campaigns, and translate insights into actionable plans and presentations.

Lead multi-channel initiatives, build test-and-learn frameworks, and partner with technology and creative teams to optimize CRM strategies, data integrations and performance benchmarks for key clients.

Qualifications

• 3+ years of experience in marketing with a focus on CRM Communications
• Highly organized and works well in an agile, multi-discipline environment (creative, analytics, and production)
• Strong client-facing experience in journey development and communication planning; analytical mindset; skilled in reporting and analytics using specialist tools & reporting
• Familiar with navigating marketing platforms such as Salesforce Marketing Cloud, Braze, MoEngage, Amplitude

Responsibilities

• Lead the design, implementation and evaluation of marketing campaigns across multiple lines of business and priorities including trigger-based conversion, nurture and retention programs
• Create a test-and-learn framework to monitor and optimize CRM programs aligned with client strategy
• Prepare regular reporting and identify key insights to share with senior management
• Develop creative briefs and provide leadership across marketing, design and technology partners
• Identify and manage customer targeting and segmentation strategies and maintain list health and performance
• Provide subject matter expertise to support CRM and omni-channel campaigns
• Partner with technology teams to guide capability updates and enhancements
• Develop partnerships with key client stakeholders
• Understand client culture, policies and standards and reflect them in campaigns
• Prepare decks and present strategic recommendations to clients and colleagues

Skills

CRM Marketing

Analytical mindset

Client-facing

Reporting & briefing

Agile environment

Tools

Salesforce Marketing Cloud

Braze

MoEngage

Amplitude

Job description

Company description

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We're subject matter experts in three key areas:

Strategy & Insights

• Strategic visioning and planning
• Positioning, branding and messaging strategy
• Acquisition, retention and loyalty strategy
• Copy testing, benchmarking and brand tracking
• Customer journeys and experience mapping

Creativity & Content

• Insight-based creative briefs
• Full, multi-channel campaign development
• Integrated content development
• CRM and targeted communications
• Social media and community activation and management

Data Intelligence

• Customer, competitive and market insights
• Primary, secondary, quantitative, qualitative and ethnographic research
• Database segmentation and cluster analysis
• Digital technology and marketing strategy
• Online customer experience / mapping and information architecture

Overview

We are looking for a CRM strategist: someone who is both creative and analytical, with a passion for marketing and CRM.

You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via innovative thinking. You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining benchmarks.

And you should feel at ease with clients, creatives, account people, producers, developers, and everyone in between.

Responsibilities

• Lead the design, implementation and evaluation of marketing campaigns across multiple lines of business and priorities including trigger-based conversion, nurture and retention programs
• Create a test-and-learn framework to continuously monitor and optimize CRM programs to ensure alignment with client’s business strategy and priorities
• Prepare regular reporting and identify key insights to share with senior management
• Develop creative briefs and provide ongoing leadership across internal and external marketing, design and technology partners
• Identify and manage customer targeting and segmentation strategies and maintain list health and performance
• Provide subject matter expertise to support CRM and omni-channel campaigns
• Partner with the technology team to guide capability updates and enhancements
• Develop a strong partnership with key client stakeholders
• Become familiar with -- and support -- client’s company culture, policies, procedures, mission, values and standards
• Prepare decks and present confidently to clients about strategic recommendations, and share insights with clients and colleagues to help define agency best practices
• Stay ahead of all emerging media, technology and platforms in the CRM space to ensure we are leveraging new tactics and ideas in the optimal manner

Qualifications

• 3+ years of experience in marketing with a focus on CRM Communications
• Highly organized and works well in an agile, multi-discipline environment (creative, analytics, and production)
• Strong client-facing experience in journey development and communication planning, analytical mindset, skilled in briefing, interpreting & presenting reporting and analytics using specialist tools & custom reporting
• Familiar with navigating marketing platforms (e.g., Salesforce Marketing Cloud, Braze, MoEngage, Amplitude, etc.)
• Excellent verbal & written communication skills
• Experience in leading campaigns with strong knowledge of best practices & disciplines across marketing vehicles

Additional information

Salary

Transparency matters to us. The salary range for this position is CAD $75,000 - CAD $85,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.