Account Supervisor, CRM

Publicis Groupe; Toronto; On-site; CAD 70,000 - 80,000; Full time

Job summary

Publicis Canada is seeking an Account Supervisor CRM to lead day-to-day CRM campaign work, manage projects that meet KPIs, and maintain healthy client, agency, and vendor relationships. This role targets individuals aiming for a leadership track and provides foundational experiences to advance within the agency.

Responsibilities include overseeing email, direct mail, and CRM communications, coordinating with partners, and driving data-driven targeting and customer lifecycle insights.

Qualifications

• 5-7 years of agency experience.
• Excellent verbal and written communication skills.
• Demonstrated leadership and ability to inspire collaboration and teamwork.
• Ability to manage client expectations around timing, deliverables, and budget.
• Experience collaborating across multiple agencies and vendors.

Responsibilities

• Ensure high standards in creative, production and measurement of CRM campaigns.
• Manage agency relationships and deepen client partnerships.
• Define targeting through data-driven marketing and segmentation.
• Understand the customer lifecycle and experience.
• Develop and present viewpoints to grow the client business.
• Prepare presentations for client/agency meetings and marketing plans.
• Coordinate internally and with vendors to ensure flawless campaign execution.
• Extract insights from results reports to inform future campaigns.
• Develop testing matrices and progressive learning plans.
• Support project management with client SOWs, budgets, and agency partnerships.
• Mentor junior team members.

Skills

Client management

Cross-agency collaboration

Budget management

Project management

Verbal & written communication

Leadership

Data-driven marketing

Education

Bachelor's degree or equivalent

Tools

Microsoft Office

Job description

Company description

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We're subject matter experts in three key areas:

Strategy & Insights

• Strategic visioning and planning
• Positioning, branding and messaging strategy
• Acquisition, retention and loyalty strategy
• Copy testing, benchmarking and brand tracking
• Customer journeys and experience mapping

Creativity & Content

• Insight-based creative briefs
• Full, multi-channel campaign development
• Integrated content development
• CRM and targeted communications
• Social media and community activation and management

Data Intelligence

• Customer, competitive and market insights
• Primary, secondary, quantitative, qualitative and ethnographic research
• Database segmentation and cluster analysis
• Digital technology and marketing strategy
• Online customer experience / mapping and information architecture

Overview

The Account Supervisor CRM position supports the management team in the leadership of day to day CRM campaign work. Candidate will manage the development and execution of projects that support agreed KPIs, ensuring that client, agency and vendor relationships are healthy and that campaigns are designed to meet client objectives.

This role is intended for individuals interested in pursuing a leadership position, and is designed to prepare them with foundational skills and experiences that will contribute to their future success at the agency.

Responsibilities

• Ensure high standards in creative, production and measurement of email, direct mail and other CRM communications
• Manage agency relationships, including deepening existing partnerships with clients and external agencies
• Understanding of data driven marketing, profiling and segmentation in order to define and enhance targeting
• Understand the customer lifecycle and customer experience
• Develop and present points-of-view that will help build the clients business and uncover areas of opportunity
• Develop presentations as requested for client and/or agency meetings and marketing plans
• Coordinate internally and with vendors/partners to ensure the flawless execution of campaigns
• Support the development of key actionable insights based on key learnings on a project by reviewing results reports and pulling out key insights
• Development of testing matrices to support test strategies that roll up into a progressive learning agenda
• Support the project management team with operational logistics such as client SOWs, management of budget, and our agency partnerships
• Manage and mentor junior team members

Qualifications

• 5-7 years of experience within an agency environment
• Prior success with developing and growing strong relationships with clients, agencies and vendors
• Excellent verbal and written communication skills
• Ensure management of client expectations around timing, deliverables, and budget;
• Demonstrated leadership and ability to inspire collaboration and teamwork
• Ability to navigate and optimize cross-agency relationships
• Strong working knowledge of digital campaign workflow, measurement and reporting
• Conversant in relevant marketing channels/technologies
• Experience working with creative and other agency teams
• Experience managing time-sensitive, fixed cost projects
• Previous experience working with large brands/budgets and managing projects of scale
• Interest in learning and eventually supporting financial aspects of client relationships and projects
• Ability to multi-task and maintain a high standard of work within a fast-paced and dynamic environment
• Excellent project management skills; strong attention to detail and cross-team coordination
• Proficient in Microsoft Office applications such as Outlook, Word, Excel and PowerPoint
• Bachelor's degree or equivalent combination of education and experience
• Experience with automative clients is a major plus

Additional information

Salary

Transparency matters to us. The salary range for this position is CAD $70,000 - CAD $80,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.