CRM Strategist

Domaine; Canada; On-site; CAD 85,000 - 130,000; Full time

Benefits offered by this job

Healthcare

Employer 401k/retirement match

Unlimited PTO

Remote-first culture

Home office stipend

Education & development opportunities

Job summary

Domaine is seeking a strategic CRM Strategist to drive lifecycle marketing across email and SMS, optimizing engagement and revenue throughout the customer journey. You will develop strategies, own testing programs, and collaborate with designers, specialists, and clients to deliver measurable results.

The role emphasizes hands-on execution, data-driven insights, and strong written communication within a remote-first, fast-paced environment.

Qualifications

• 4+ years in strategic planning, email + SMS marketing, and full cycle campaign management.
• Experience in ecommerce/retail lifecycle is critical across verticals.
• Proven track record of revenue growth through lifecycle marketing.

Responsibilities

• Develop and execute a comprehensive lifecycle strategy (email + SMS) to optimize engagement and revenue.
• Create strategy roadmaps and present monthly updates to stakeholders.
• Own lifecycle roadmap with evidence-based testing to maximize performance.
• Collaborate with designers, specialists, and clients to apply feedback.
• Maintain audience segmentation, content quality, list hygiene, and deliverability.
• Handle complex Klaviyo logic, production, and technical support.
• Ensure client happiness and effective account/scope management.

Skills

Strategic planning

Email marketing

SMS marketing

Client services

Campaign management

Analytics & insights

Communication

Cross-functional collaboration

Self-starting

Tools

Klaviyo

Iterable

Braze

Attentive

Postscript

Job description

Meet Domaine, the world's largest independent Shopify design and development partner, formed by the union of Half Helix and Tomorrow. We are a team of commerce experts dedicated to creating, building, and growing beloved brands. As pioneers and not just participants in our industry, we are inspired to write, break, and re-write the rules for a new generation of commerce.

We are seeking a strategic CRM Strategist to join our team and drive comprehensive lifecycle marketing strategies across email and SMS channels. This role combines strategic thinking with hands on execution to optimize customer engagement and revenue growth throughout the entire customer journey.

RESPONSIBILITIES

• Develop and execute on a comprehensive lifecycle strategy (email + SMS) to optimize for onsite list growth, activation, retention, revenue and engagement throughout the customer journey
• Strategy Roadmap & monthly presentations
• Build out and own lifecycle roadmap, including evidence based testing initiatives to ensure performance is always being maximized
• Collaborate with designers, specialists and clients, gaining and applying feedback from key stakeholders
• Maintain performance and health of email + SMS channels with regard to audience segmentation, content, list hygiene, and deliverability
• Complex Klaviyo logic, production & technical support
• Client Happiness
• Account & Scope Management

QUALIFICATIONS

• Excellent time management and communication skills
• 4+ years of experience in strategic planning, email + SMS marketing, client services, and full cycle campaign management, preferably in an agency setting
• eCommerce/ retail lifecycle experience critical, preferably across verticals
• Experience maximizing loyalty engagement strategies in email + SMS
• Proven track record of exceptional performance in building lifecycle marketing revenue
• Proven track record structuring and delivering ongoing testing to continuously improve performance
• Mobile App, Mobile Push, Web Push, In-App Messaging experience a plus
• Hands on keyboards experience working with a variety of platforms (Klaviyo, Iterable, Braze, Attentive, Postscript, etc.,) a plus.
• Experience in structuring and improving marketing CRM tech stacks, including fluency in using leading CRM platforms, using tracking and personalization tools to deliver a great customer experience
• Strong analytical skills, with the ability to interpret data and generate actionable insights
• Highly creative, with experience devising campaigns that engage, educate, and motivate a target audience
• Strong writing experience coupled with a drive to constantly improve your ability to connect with customers through the written word
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Self-starter with a strong sense of ownership and the ability to work independently in a fast-paced, dynamic environment

PERKS & BENEFITS

• Competitive Healthcare with Dental & Vision
• Retirement savings plan with employer matching
• Competitive PTO policy with paid time off at end of year
• Remote-first culture
• Home office stipend
• Continued education and personal development opportunities

We are an Equal Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.