Remote Lifecycle Marketing Automation Lead

Fullscript; Ottawa; On-site; CAD 90,000 - 110,000; Full time

Benefits offered by this job

Remote-first flexibility

Flexible PTO

RRSP/401k match

Stock options

Premium benefits

Fullscript discounts

Learning opportunities

Job summary

Fullscript is seeking a Marketing Automation Manager to own lifecycle programs for the Labs business on a fixed-term basis (12+ months). You’ll work primarily in Iterable, building journeys across email, SMS, push, and in-app channels, partnering with cross-functional teams to optimize campaigns.

The role requires 5+ years in marketing automation, hands-on Iterable experience, and a data-driven mindset. Remote-first with preferred hubs in Ottawa, Toronto, or Calgary; competitive compensation and

Qualifications

• 5+ years of hands-on experience in marketing automation and lifecycle marketing.
• Strong hands-on experience with Iterable or related platforms like Klaviyo/Marketo/HubSpot.
• Proven track record building lifecycle journeys, nurture and drip campaigns.
• Experience owning A/B testing roadmaps and personalization strategies.
• Strong analytical skills to interpret campaign performance and drive actions.
• Ability to operate as a senior IC in a fast-moving environment.

Responsibilities

• Own end-to-end lifecycle marketing execution for Labs, including nurture journeys and multi-channel programs.
• Build, deploy, QA, and optimize omni-channel journeys in Iterable (email, SMS, push, in-app).
• Use segmentation and dynamic content to deliver timely, relevant communications.
• Lead A/B testing, personalization, and optimization roadmaps to boost engagement.
• Analyze campaign performance and translate data into actionable recommendations.
• Scope data events and campaign requirements with data engineering and stakeholders.

Skills

Marketing automation

Lifecycle marketing

Iterable

A/B testing

Analytics

Personalization

Tools

Iterable

Klaviyo

Marketo

HubSpot

Job description

Fullscript is seeking a Marketing Automation Manager to own lifecycle programs for the Labs business on a fixed-term basis (12+ months). You’ll work primarily in Iterable, building journeys across email, SMS, push, and in-app channels, partnering with cross-functional teams to optimize campaigns.

The role requires 5+ years in marketing automation, hands-on Iterable experience, and a data-driven mindset. Remote-first with preferred hubs in Ottawa, Toronto, or Calgary; competitive compensation and