CRM Deployment Coordinator

Socket.dev; Toronto; On-site; CAD 88,000 - 115,000; Full time

Benefits offered by this job

Total Rewards program

Wellness program

Employee Assistance Program

Free beer

Brand clothing & swag

Friday work from home

Paid time off

Job summary

Molson Coors coordinates CRM-driven communications and campaigns, requiring a lead in deployment, QA, and cross‑functional collaboration across CRM, Studio, and Marketing teams.

The role emphasizes project leadership, process improvement, and ensuring brand integrity while delivering scalable, compliant campaigns in a dynamic beverage environment.

Qualifications

• Experience deploying CRM campaigns using marketing automation platforms.
• Strong QA/testing and compliance focus.
• Excellent cross-functional communication and coordination across teams.

Responsibilities

• Execute, test, and deploy CRM campaigns.
• Orchestrate project timelines, dependencies, and handoffs.
• Conduct QA, testing, and validation for accuracy and brand compliance.
• Serve as operational connector across CRM, Studio, and Marketing teams.
• Anticipate risks and remove obstacles to maintain momentum.
• Improve CRM and creative workflows for scalability.
• Collaborate with Studio Leads, CRM Specialists and Marketing stakeholders.
• Act as primary contact for assigned workflows.

Skills

CRM deployment

Project leadership

Cross-functional

QA testing

Detail-oriented

Stakeholder mgmt

Communication

Tools

Bloomreach

Adobe Workfront

Adobe Creative Suite

CRM platforms

Marketing automation

Job description

Requisition ID: 40008

Cheers to creating an incredible tomorrow!

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights:

The CRM Deployment Coordinator plays a strategic and operational role in enabling the successful planning, execution, and deployment of CRM-driven communications and marketing initiatives. Acting as a central operational hub, this role connects cross‑functional partners to ensure customer communications and campaign assets are delivered with precision, consistency, and brand integrity.

This role combines project leadership, workflow orchestration, and hands‑on execution within CRM and marketing automation platforms. The CRM Deployment Coordinator transforms complexity into structured, actionable plans—strengthening efficiency, clarity, and long‑term scalability across CRM and creative delivery ecosystems.

What You’ll Be Brewing:

• Execute, test, and deploy CRM and email marketing campaigns using CRM and marketing automation platform Bloomreach.
• Orchestrate project flow by managing timelines, dependencies, and handoffs across creative development and CRM deployment phases
• Conduct thorough quality assurance, testing and validation of campaigns to ensure accuracy, functionality, compliance and brand consistency
• Serve as an operational connector across CRM, Studio, and Marketing teams - ensuring projects are clearly scoped, aligned, and executed efficiently
• Anticipate risks early and proactively remove obstacles to maintain momentum and delivery excellence
• Strengthen the sustainability and scalability of CRM and creative workflows by bringing structure, clarity and continuous improvement to our process
• Partner closely with Studio Leads, Designers, CRM Specialists and Marketing/Commercial stakeholders to align creative output with strategic objectives
• Act as a primary point of contact for assigned workflows, ensuring consistent communication, alignment, and issue resolution

Key Ingredients:

• Proven ability to structure, prioritize, and navigate multiple concurrent initiatives—balancing strategic foresight with day‑to‑day operational demands

• Hands‑on experience with CRM and marketing automation tools, including campaign deployment, segmentation and QA
• Exceptional attention to detail, particularly in compliance‑driven environments
• Ability to translate ambiguity into structured plans and influence outcomes across cross‑functional teams
• Strong communication, stakeholder management and problem‑solving skills
• Continuous improvement mindset with a focus on process efficiency and operational sustainability

• Experience with Adobe Workfront is an asset
• Experience with the Adobe Creative suite of apps
• Highly agile and adaptable, operating with urgency and sound judgment in a dynamic, rapidly evolving studio or agency environment

Beverage Bonuses:

• We care about our People and Planetand have challenged ourselves with stretch goals aroundourkey priorities

• Wecare about our communities, andplay our part to make a difference – from charitable donations to hitting the streets together to build parks,giving back to the community is part of our culture and who we are

• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization

• Ability to grow and develop your career centered around our First Choice Learning opportunities

• Participation with our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans,an engaging Wellness Program,andan Employee Assistance Program (EAP) with amazingresources

• Access to cool brand clothing and swag, top eventsand, of course...free beer and beverages!

• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

• Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time
• Monday through Thursday in office with Friday working from home

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail [e-mail].

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offering: $62,700.00 - $82,300.00 (posting salary range) + 9% target short term incentive + $11,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.