Creative Practice Lead: Brand Strategy & Campaigns

TD; Toronto; On-site; CAD 97,000 - 137,000; Full time

Job summary

TD is seeking a Manager, Creative Practice to oversee Tier 1–3 creative development and production with external agencies. You will consult on integrated campaigns, coordinate communication strategy, and ensure brand consistency across TV, digital, and print channels.

The role requires deep advertising know-how, strong business judgement, and the ability to manage multiple campaigns under tight timelines. Ideal candidates have 7–10 years in advertising, excellent communication, and bilingual

Qualifications

• Minimum 7-10 years' experience in advertising.
• Demonstrate marketing and business judgement.
• Bilingual in French/English strongly preferred.

Responsibilities

• Consult on integrated campaigns, including development of communication strategy and stewardship of creative development.
• Support the Senior Manager on TV shoots and production requirements.
• Lead and/or support creative brief development for tier 2 and 3 campaigns.
• Build and maintain relationships with agencies and key partners to influence business strategies.

Skills

Advertising expertise

Marketing strategy

Project management

Brand guidance

Leadership

Communication

Bilingual (French/English)

Education

University or Post-Secondary education

Job description

TD is seeking a Manager, Creative Practice to oversee Tier 1–3 creative development and production with external agencies. You will consult on integrated campaigns, coordinate communication strategy, and ensure brand consistency across TV, digital, and print channels.

The role requires deep advertising know-how, strong business judgement, and the ability to manage multiple campaigns under tight timelines. Ideal candidates have 7–10 years in advertising, excellent communication, and bilingual