Country Manager, Canada

Yoto; Toronto; Remote; CAD 140,000 - 160,000; Full time

Job summary

An established industry player is seeking a dynamic Country Manager to lead its growth in Canada. This exciting role involves crafting and executing strategic business plans while managing marketing initiatives and partnerships. You will play a pivotal role in amplifying the brand's presence and driving revenue growth in a vibrant market. Join a passionate team dedicated to creating enriching audio experiences for children, and help shape the future of childhood play through innovative products. This position offers flexibility and the chance to make a meaningful impact in a rapidly expanding company.

Benefits

Flexible Work Hours

Healthcare Plan

20 Vacation Days

Generous Employee Referral Bonus

Wellness Allowance

Sabbatical Policy

Volunteer Days

Book Allowance

Company Social Events

Yoto Player Starter Pack

Qualifications

• 8+ years of experience in a similar role, preferably in a fast-growth startup.
• Strong analytical skills to interpret data for decision-making.

Responsibilities

• Develop and execute the business plan for Canada, aligning with global objectives.
• Manage channel strategy and optimize distribution channels.

Skills

Business Development

Marketing Strategy

Data Analysis

B2B Relationships

Consumer Behavior Understanding

Education

Bachelor's Degree

Master's Degree

Job description

We’re looking for a Country Manager to join our team to oversee and drive our overall business growth in Canada, with a strong focus on strategy, marketing, e-commerce, and B2B. This newly created role offers a unique opportunity to drive meaningful impact and shape Yoto’s growth in an exciting, expanding market. The role is based in Toronto, Canada.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re 180+ employees spread across the UK, US and France.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

Yoto’s North America Team

The North America team is a dynamic, cross-functional group bringing together diverse expertise across multiple departments including Marketing, Commercial, Content, Operations, and Customer Happiness teams. Working collaboratively, we leverage our collective skills to deliver exceptional products and experiences to drive growth in our largest market. We are an agile group catering to the unique needs of the North American market, while maintaining strong connections with our global counterparts.

Your leadership will be instrumental in driving Yoto’s next phase of growth in Canada. As Country Manager, you will own the end-to-end revenue growth strategy for the market, collaborating with global and local teams to ensure seamless execution.

What you’ll be doing:

• Developing and executing Yoto’s Canada business plan, aligning with North American and global objectives
• Managing channel strategy, ensuring optimization of distribution channels, pricing structures, and promotional activities to drive revenue growth
• Building relationships with key partners, brands, content creators, and educators to enhance Yoto’s market reach
• Amplify Yoto’s brand presence by managing and executing the Canadian marketing calendar in alignment with the North American strategy - while overseeing our PR agency and local initiatives
• Using data-driven insights to optimize marketing performance and partnership effectiveness
• Overseeing activations at industry trade shows, consumer events, and educational conferences
• Overseeing financial performance and budget management for the Canadian market
• Leading and developing the Canadian team, ensuring strong cross-functional collaboration with North American and global colleagues.

What you’ll bring:

• 8+ years of experience in a similar role; experience at a fast-growth startup/scale up is a huge plus
• Strong understanding of Canadian consumer behavior and the B2B landscape
• Proven track record of successfully developing and executing business development and marketing strategies in the Canadian market
• Experience building and managing partnerships with brands, retailers, publishers, and content creators
• Strong analytical skills with the ability to interpret data and make data-driven decisions

Bonus points for:

• French spoken and written skills
• A passion for audio content and technology
• An understanding of marketing children’s products/marketing to parents.

Salary: CA$140,000 - $160,000 based on experience

What you can expect from us:

• Flexibility:

  A choice based approach - as a remote employee you will work from your home with occasional travel to our Brooklyn office, as required. Our work from anywhere policy gives you the opportunity to work from a different location for a temporary period.

• Financial:

  Receive Life Assurance / Group Life & Disability insurance that covers you from day one of service via Allianz. Group Registered Retirement Savings Plan where Yoto contributes 3% towards your pension. Generous employee referral bonus scheme.

• Health & Wellness:

  Fully funded Healthcare plan (Bronze) provided by ManuLife. A CA$40 monthly wellness allowance which can be used towards anything that prioritizes your physical or mental wellbeing. You will also be covered by the Yoto sickness absence policy, with further details on Notion.

• Time Off:

  We offer 20 vacation days, 9 public holidays, plus extra accrued days. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

• Helping Families:

  Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.

• People & Planet:

  Up to 2 volunteer days a year. A Book Allowance of up to CA$80 a year to contribute to your professional development.

• Fun Perks:

  You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility, giving our team the freedom to balance life and work in ways that suit them.

We’re committed to fostering a diverse, inclusive, and equitable environment where everyone feels valued, respected, and supported. Our Diversity, Equity and Inclusion group - sponsored by a member of our Executive Team - meets regularly to amplify diverse voices and perspectives, ensuring that all employees have a space to be heard. We don’t just embrace differences - we celebrate them. From curating inclusive audio content for families (check out our DEI selection) to building a workforce that reflects the diversity of our community, we believe that diverse perspectives drive innovation and make us stronger.

At Yoto, hiring decisions are based on skills, experience, and passion. We work continuously to improve representation, remove bias from our processes, and ensure fair evaluation for all candidates. We invite individuals from all backgrounds to explore opportunities with us and be part of a company that champions flexibility, equity, and inclusion. Learn more about our commitment to People and Planet on our website.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.