Copywriter (Intermediate)

McCann Manchester Limited; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking agency as an Intermediate Art Director + Copywriter, where your creativity will shine in developing unignorable ideas and executing flawless creative deliverables. In this dynamic role, you will collaborate with clients and teams to present compelling concepts that resonate with audiences. With a commitment to diversity and inclusion, this innovative firm values your contributions and aims to foster a supportive workplace culture. If you have a passion for impactful advertising and a strong portfolio, this is the perfect opportunity to make your mark in the industry.

Qualifications

• 3+ years of experience as an Art Director or Copywriter.
• Exceptional creativity with a strong portfolio demonstrating impactful ideas.

Responsibilities

• Create persuasive art and copy that engages the target audience.
• Manage multiple projects efficiently while maintaining quality control.

Skills

Creative Thinking

Interpersonal Skills

Attention to Detail

Digital Project Development

Portfolio Development

Education

Bachelor's Degree in Art or Design

Portfolio of Work

Job description

Intermediate Art Director + Copywriter Team needed for conceptual development of unignorable and unorthodox ideas and the flawless execution of creative deliverables. Balancing creative thinking with interpersonal skills, this team will demonstrate an ability to justify concepts to both the client and the project team. They ensure their projects are smart, kickass and beautifully crafted.

What you will do…

• Regularly attend and participate fully in briefs, product group meetings and client presentations; attend client briefs and research as needed
• Present creative work and creative rationales to product group and then to client for discussion and approval; compellingly and with an authoritative manner, building a positive working relationship with client contacts
• Create persuasive art and copy that engages the target audience and follows the brand’s tone of voice.
• Execute creative using new and modern perspectives along with reliable production methods while keeping the client's existing graphic look, brand image, and goals in mind.
• Partner with Production to ensure the development of formats that achieve the strategic objectives outlined in the brief and maximize the use of the production budget
• Manage multiple projects in a timely and efficient manner.
• Maintain quality and budget control throughout all aspects of the art, file prep and/or broadcast production process in conjunction with Production and Studio
• Championing the client’s cause while balancing it with McCann’s objectives
• Contribute to building a positive agency culture, building positive working relationships with other departments and clients

Who you will be…

• Must be a team player.
• 3+ years of experience as Art Director or Copywriter
• Must have a portfolio demonstrating exceptional creativity and the ability to create ideas that will motivate consumers
• Knowledge and experience in performing on a variety of consumer, industrial, corporate and institutional communication assignments, across multiple mediums.
• Strong attention to detail and accuracy
• Proven experience developing progressive digital, direct and social projects
• Demonstrated ability to develop concepts relevant to the client’s objectives, and distinct in their presentation.

The Company

McCann Worldgroup Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

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McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).