Copywriter - Ford

VML South Africa; Montreal; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

An established industry player is on the lookout for a talented copywriter to join their dynamic team. This exciting role involves crafting compelling narratives that resonate with the French-Canadian market while collaborating closely with a creative team. The ideal candidate will have a passion for storytelling and a knack for producing engaging content across various platforms, including television and digital media. If you're eager to contribute innovative ideas and thrive in a collaborative environment, this opportunity is perfect for you. Join a company that values creativity and offers a hybrid work model, ensuring a balanced approach to work and collaboration.

Qualifications

• 2+ years of experience in copywriting, especially in an agency setting.
• Strong ability to adapt writing style to various target audiences.

Responsibilities

• Create engaging content blending lifestyle and product for various media.
• Collaborate with teams to develop and implement creative campaigns.

Skills

Bilingualism (English and French)

Creative writing

Storytelling

Communication skills

Adaptation of content

Knowledge of automotive industry

Understanding of marketing trends

Education

Degree in creative writing (CEGEP or university)

Job description

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

We are seeking a talented and enthusiastic copywriter looking to do the best work of their career and join our growing team. They will work on our Ford account as part of a dedicated team. The ideal candidate will have a strong creative vision, exceptional skill in their field, and the ability to produce world-class work.

About the role

Are you the person we're looking for? We're looking for a copywriter with excellent storytelling, thinking, and conceptualization skills to blend lifestyle and product into entertaining and authentic content. You have an excellent understanding of the French-Canadian market and culture, and experience creating original content in French. You also have some experience adapting creative content from English to French, taking into account Quebec expressions, references, and idioms. You have a unique perspective and enjoy inviting others to see things differently. You thrive in a transparent and collaborative team, in an environment where all ideas are shared, listened to, and considered. You enjoy working as part of a team, are hungry to create powerful concepts and learn from them to build impactful content. Our ideal candidate is looking to gain experience writing for radio, digital audio platforms, television, social media, both short and long-form content, as well as adapting to different products and tones of voice. If you have excellent communication skills, curiosity and innovation guide your daily work, and a passion for popular culture, we want to hear from you!

Requirements

• Excellent bilingualism (English and French) and excellent command of French, its grammar, and spelling.
• Passion for creative ideas and the ability to implement them from conception to final production. Excellent communication and collaboration skills.
• Knowledge of the automotive industry a definite asset.
• Knowledge of current trends in marketing and advertising.
• Some experience writing for television, online videos, audio scripts, as well as content of varying lengths for digital channels.
• Ability to adapt your writing style to target audiences.
• Experience in recording sessions and talent selection (actors, voice talent) an asset.

Experience

• 2+ years of experience in copywriting, in an agency setting, or in a similar environment. Experience developing creative campaigns in an agency setting.
• Some experience writing TV, digital, and audio scripts; proficient in translation and adaptation from English to French.
• A passion for advertising and the automotive industry.
• Experience presenting projects and concepts developed to clients.
• Experience on set and in a studio (TV and radio) a plus.
• Looking to gain experience leading audio recording sessions and provide clear and concise feedback and instructions to talent.
• A degree in creative writing (CEGEP or university).
• A portfolio representative of your best projects and thinking skills.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.