Coordinator, Social Media and Digital Marketing

The University of British Columbia; North Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

The University of British Columbia is seeking a Coordinator for Social Media and Digital Marketing to manage and grow its online presence for recreation initiatives and events. The role includes content creation, social media management, and collaboration across departments to enhance engagement within the UBC community. Successful candidates will demonstrate creativity, strong organizational skills, and a commitment to equity and inclusion.

Qualifications

• Minimum of one year experience in marketing or communications.
• Strong command of English language with excellent writing and communication skills.

Responsibilities

• Draft, edit, post, and schedule high-quality social media content.
• Analyze and compile data for marketing and promotional purposes.
• Coordinate content for events and oversee marketing logistics.

Skills

Social media content creation

Copywriting

Digital marketing

Event coordination

Organization

Education

Diploma in Marketing

Tools

WordPress

HTML

CSS

Adobe Creative Suite

Job description

Staff - Non Union

Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Marketing and Sales, Level A

Job Title

Coordinator, Social Media and Digital Marketing

Department

Recreation Marketing | Athletics and Recreation

Compensation Range

$5,365.42 - $7,709.92 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

June 17, 2025

Note: Applications will be accepted until 11:59 PM on the Posting End Date.

Job End Date

Jul 17, 2026

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Job Description Summary

The Social Media and Digital Marketing Coordinator is responsible for maintaining social media channels and executing digital marketing initiatives for UBC Sports Facilities and its related units. This role produces content for and actively maintains Twitter, Facebook, and Instagram platforms working towards awareness and engagement for special events, concerts, rentals, recreation activities, and various sports facilities. Additionally, the coordinator will maintain other digital platforms including websites and e-newsletters. Content creation includes, but is not limited to blog posts, photography, short videos, and athlete/artist profiles. This role will also be actively involved with large events and concerts, including event day responsibilities.

This position may share an office or occupy single person workstation and should be able to handle interruptions and plan changes, and readjust priorities accordingly. The role is required to work flexible hours as program or project related events occur during evenings and weekends.

Organizational Status

Athletics & Recreation (A&R) is a department within the VP Students portfolio, with a strong focus on creating an exceptional UBC student experience. The A&R Department has a team of approximately 100 employees, and is led by a strong cross-unit management team. It services over 20,000 students through recreational programming, 25 varsity teams, 17 competitive club teams, along with thousands of members of the UBC community.

Work Performed

CONTENT CREATION

• Draft, edit, post and schedule create high quality social media content to engage customers and partners across all assigned channels
• Create digital content including photos, gifs and videos
• Draft written copy, create written content for blogs, posts, captions, and other digital media
• Manage and update social media content calendars for all assigned channels
• Update digital signage, promotions, and design services for related projects
• Collaborate with stakeholders to ideate, create, curate and manage the life cycle of important events on A&R s social media channels
• Review, consolidate, write, and edit promotional materials and editorial content for websites, newsletters, reports, promotions, and information brochures.
• Oversees and updates assigned websites, including weekly content, information updates, digital content updates
• Create content around social media contests and organize prizing
• Coordinates content for unit e-newsletters and promotion email communications to drive sales
  
  

SOCIAL MEDIA COORDINATION

• Monitor, assess and share social media results on a regular basis as they relate to marketing goals and objectives
• Participate in and influence the development of social media and community support strategies
• Track the growth and impact of our social activities and monitor trends, best practices and techniques around social media
• Identify sensitive issues and potential escalations on social media
• Execute communication management best practices, aiming to respond to comments and inquiries within 24 hours
• Provide advice and training around social media activities for units
• Oversee the health and growth of our key social media communities and channels and proactively make recommendations to changes or updates
• Executes all promotional elements of assigned campaigns to consistently exceed unit objectives while maximizing participation, sales, and profile opportunities
• Monitor emerging social media tools to see how they can be incorporated into current department marketing strategies
• Execute grassroots promotions and initiatives to drive event sales and profile
  
  

COMMUNICATIONS & EVENT COORDINATION

• Analyze and compile data from reports, surveys, and other materials to be used in future marketing and promotions
• Coordinates workflow between members of project teams, including content contributors, user experience specialists, and external consultants
• Coordinate the implementation of communications plans; executes strategies and tactics. Assess the effectiveness of established communications plans and make recommendations for future improvements
• Create digital content calendar for projects, events and yearly objectives. Leverage data to understand what content performs best (and why) and use those insights to inform the content calendar
• Collaborate with stakeholders in content planning and ensuring alignment with campaigns
• Actively seeks out partnerships and develops relationships with other campus units, student groups, and community partners in order to identify and leverage opportunities for collaboration
• Communicates with stakeholders with respect to project status and negotiates any necessary changes to timelines or deliverables
• Create post-event reports after large events and analyze the marketing impact of initiatives per event
• Arranges for photoshoots, photographers, videographers and other resources as necessary for events or projects
• Handle confidential or sensitive digital media and information about concert or large event announce dates
• Work with artist s PR or marketing team to execute special event adds on initiatives such as artist meet and greets, VIP experiences, promo item pick up and other related events
• Coordinate and supervise event photographers accredited to take photos or videos at event. Ensure that artist rules and requests are adhered to by the photographers
  
  

Consequence of Error/Judgement

This position is vitally important to updating and maintaining the public image of the department and the University. Failing to execute the logistics associated with marketing could lead to decreased or low participation and reduced revenues, thus impacting the opportunities available to UBC Athletics and Recreation to continue flourishing and enhancing UBC life. Moreover, the improper execution of details associated with the marketing of each event could result in a tarnished university image.

Supervision Received

Works independently under general guidance from the Associate Director, Operations and Senior Manager, Marketing and Communications. Works in close cooperation with manager and other staff on the Athletics and Recreation s marketing and communications team. This position also works closely with recreation programming staff.

Supervision Given

May provide training and/or supervision for support staff, including students.

Minimum Qualifications

• Willingness to respect diverse perspectives, including perspectives in conflict with one’s own
• Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion
  
  

Preferred Qualifications

Diploma in Marketing.Minimum of one year experience or the equivalent combination of education and experience.Full Class 5 driver s license preferred.

Experience updating a website through use of a CMS.

Knowledge of WordPress, HTML, and CSS is an asset.

Experience with copywriting is an asset.

Demonstrated self-starter.

Flexible approach to work; willingness to work irregular hours as and when necessary. Strong computers skills essential including working knowledge of Microsoft Office Suite (including SharePoint), and Adobe Creative Suite.Strong command of the English language and writing skills.Excellent oral and written communication, interpersonal, conflict resolution and organizational skills.Able to lift or move heavy objects of approximately 50lbs.Strong organizational, and time management skills required.Ability to work effectively independently and in a team environment, and to bring energy, motivation and enthusiasm to the job.Ability to exercise sound judgment, multitask, prioritize and work effectively under pressure to meet deadlines.Ability to take initiative, analyze problems, identify key information and issues, and effectively resolve.