Maternity Cover : Content and Social Media Coordinator (12-to-18-month term)

Fresh Tracks Canada Inc.; Vancouver; On-site; CAD 55,000 - 75,000; Full time

Job summary

Fresh Tracks Canada, a leader in crafting tailor-made vacations, is seeking a skilled Content and Social Media Coordinator. You will play a pivotal role in enhancing our online presence through effective content creation and social media management. The ideal candidate thrives in a team-oriented environment, bringing strong writing, analytical, and problem-solving skills to elevate the Fresh Tracks Canada brand.

Benefits

Comprehensive employee assistance program

Paid anniversary day off

Pawternity leave

Company celebrations and social events

Access to Canadian travel industry discounts

Paid Maternity & Parental leave

Community (volunteer) Hours

Qualifications

• 2+ years of content and/or copywriting experience for B2C companies.
• 3+ years of social media management experience.
• Passion and enthusiasm to drive results with a team-oriented approach.

Responsibilities

• Create and manage social media content and strategy.
• Support marketing with SEO writing and website copy.
• Track social media performance and provide regular reports.

Skills

Communication

Analytical skills

Social media strategy

Problem-solving

Tools

Canva

Adobe

Figma

Job description

At Fresh Tracks Canada, we craft tailor-made Canadian vacations for people from all over the world. Since 1996, our team of Canadian Insiders have helped our customers plan their vacations and enjoy life-changing travel experiences.

We believe in keeping our customers front and center in everything we do; in fact,focus on serving our customersis one of our core values. Everyoneacts and operates as an owner, treating this business as their own. Weraise the bar constantly, embracing that nothing is perfect but continuous improvement is key. Our team is made up of passionate, positive experts whodrive healthy collaborationby winning or losing as one, and webring out the best in each other.

ABOUT THE ROLE

At FTC, our websites — canadiantrainvacations.com, northernlightscanada.com and freshtracks.com — are the heartbeatof everything we do. We are looking for a Content and Social Media Coordinator with a proven track record to : help create content for our websites, support our social-media efforts, and enhance our brand presence through professional networks and media relations. Along with your strong writing skills, you will leverage your expert industry knowledge of social media to identify areas of opportunity, replicate best in class tactics to elevate an already exceptional strategy, and translate tactical data into actionable insights.

RESPONSIBILITIES

• Supporting the marketing team by assisting with SEO writing, website copy, and marketing emails, and other content requirements, including updating images in BrandfolderTracking social media performance by creating monthly, quarterly, and yearly reports; surfacing insights, creating a report, and sharing with stakeholders for cross-channel potentialCreating branded social-media content, using content available to us via partners and team members, as well as sourcing UGC aligned with our brandResponding to Google Reviews in a timely mannerTaking / collecting photos from company eventsProviding content and research support for award submissions and outreach opportunities, as well as developing opportunities to promote the Fresh Tracks Canada brand through consumer or trade media and industry events. This includes creating an annual awards calendar and tracking open / closing dates
• Providing regular reports and insights to management on what is working and what can be improved
• Working with Marketing and People Operations on the employer brand on professional networks, including LinkedIn, GlassDoor, and Indeed, by posting content updates and responding to GlassDoor comments. Implementing a LinkedIn strategy to boost the FTC brand and implement the strategy with regular reporting
• Increasing the brand’s social engagement by responding to Facebook and Instagram comments and messages, on organic and paid posts, in a timely manner
• Creating and managing a social media calendar that is tied into the overall Marketing calendar for campaign and tactical alignment
• Developing and executing the social media strategy to promote Fresh Tracks Canada (and its supporting brands) across social media platforms such as Facebook, Instagram, LinkedIn and Pinterest

REQUIREMENTS

• 2+ years of content and / or copywriting experience for B2C companiesA self-starter who proactively identifies challenges / opportunities and works across teams to deliver solutions that inspireTop-notch written and oral communication skills. You will not only need to communicate in a professional way that’s easy to understand with the rest of the team but will also need to work closely with various stakeholders both within and outside the organization. Excellent analytical and problem-solving skills, and the ability to quickly develop recommendations based on qualitative and quantitative evidence.
• Passion, energy, and enthusiasm to drive results with a team-oriented approach; must be self-motivated, proactive, and flexible
• Track key metrics such as audience engagement, impressions, reach, referrals and conversions
• Familiar with social media, design and analytics tools such as Canva, Adobe, and Figma
• 3+ years of social media management experience for B2C companies

REWARDS

You may be eligible to receive the following benefits, based on your contract type :

• Applauz Recognition
• Comprehensive employee assistance program
• Paid anniversary day off
• Pawternity leave” days for your new furry family members
• Friendly and fun team environment with company celebrations and social events
• Access to Canadian travel industry discounts!
• DE&I initiatives and events
• Community (volunteer) Hours
• Social Clubs including Book Club & Fitness Club
• Paid Maternity & Parental leave
• Paid Pregnancy loss leave

DIVERSITY, EQUITY, AND INCLUSION

We are an equal opportunity workplace. We strongly encourage applications from under-represented communities, diverse backgrounds, identities, and experiences.We don’t judge based on race, religion, ethnic background, sexual orientation, age, marital status, disability, gender identity or anything else that you might bring to the table. We don’t care about where you went to college, your degree, your age, or what names you might have on your resume. Instead, we’re looking for motivated, compassionate people who can execute from the ground up.We also know that everyone has a unique career journey and experience comes in many forms.

Officially Great Place to Work CertifiedTM 2022 / 2023

Officially Great Place to Work CertifiedTM 2023 / 2024

Officially Great Place to Work CertifiedTM 2024 / 2025

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