Coordinator, Marketing & Communications

Talent Pool Builder; Windsor; Hybrid; CAD 45,000 - 65,000; Full time

Job summary

Windsor Regional Hospital is seeking a Marketing and Communications Coordinator to support the Manager and Foundation team in advancing fundraising goals, enhancing brand visibility and donor engagement. This role blends content creation, writing and event/administrative support, requiring a strong writer who can draft media releases and design social media graphics.

The ideal candidate will manage social media channels, maintain the Foundation website, track analytics, assist with campaigns and

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• Minimum 3 years of professional experience in communications, marketing, fundraising or related fields.
• Exceptional writing skills with experience editing and proofreading across materials.
• Strong brand guideline knowledge to produce polished materials.
• Experience creating graphics and videos with Canva, Illustrator, Photoshop or Premiere Pro.
• Experience using MailChimp, Constant Contact or similar to send large audience emails.
• Proven track record managing and growing social media accounts (Facebook, Instagram, LinkedIn).
• Familiarity with analytics tools including social platform insights and Google Analytics.
• Raiser’s Edge/NXT experience is a plus.
• Willingness to attend events in the evenings or weekends.

Responsibilities

• Create and publish engaging social media content across channels.
• Monitor social channels and maintain page aesthetics.
• Update Foundation website content and donor stories.
• Assist in drafting media releases and fundraising materials.
• Provide administrative support and help at events, including AV tasks.

Skills

Attention to detail

Project management

Strong communication

Confidentiality

Teamwork

Adaptability

Interpersonal skills

Education

Bachelor’s degree or equivalent

Tools

Canva

Illustrator

Photoshop

Premiere Pro

MailChimp

Constant Contact

Google Analytics

Raiser’s Edge/NXT

Job description

STATUS: Full-time

Salary Grade: 4

JOB SUMMARY:

Windsor-Essex is embarking on one of the most exciting chapters in its history with the formal approval to construct a new state-of-the-art acute care hospital for the region. The Fancsy Family Hospital will transform healthcare for the Windsor-Essex community for generations to come. The capital campaign for the Fancsy Family Hospital will be the largest fundraising effort in our community’s history.

The Marketing and Communications Coordinator supports the Manager, Marketing and Communications and the broader Foundation team to advance fundraising goals, enhance brand visibility and engage donors. This multi-faceted role blends content creation, writing and essential event/administrative support. The ideal candidate is a strong writer and tech-savvy content creator who can seamlessly pivot from drafting a media release to designing social media graphics, updating the website or assisting with Foundation events.

RESPONSIBILITIES:

DIGITAL & SOCIAL MEDIA CONTENT (40%)

• Content Creation: Develop and publish engaging copy and visual content (e.g., graphics, videos, Reels) for Foundation communications channels, including social media, website, digital donor wall, e-newsletters, ads and more.
• Account Administration: Monitor social media channels, engage with followers and oversee/update page aesthetics.
• Website Maintenance: Oversee routine content updates to the Foundation website, ensuring information, donor stories and event pages are accurate and visually appealing.
• Ad Campaign Support: Track advertising creative deadlines and ensure asset delivery to external media partners.
• Trends & Reporting: Stay abreast of industry trends and submit periodic communications reports on analytics across communications channels.

WRITING & MARKETING MATERIALS (40%)

• Writing: Develop written materials to support the Foundation’s various programs and events, including social media copy, media releases, speaking notes, webpage content, e-newsletters, an annual Gratitude Report, Cases for Support and more.
• Marketing Materials:
  • Develop branded templates for materials such as social media graphics, e-newsletters and slide deck presentations.
  • Create and refresh Foundation marketing materials as needed, including brochures, posters, Cases for Support and more. Coordinate as needed with external vendors for design and printing.
  • Oversee inventory of swag and branded collateral, ensuring it is properly labelled, organized and replenished.

ADMINISTRATIVE & EVENT SUPPORT (20%)

• Email Monitoring: Monitor Foundation’s email inbox, responding to and directing questions appropriately. Track inquiries and build out the Foundation’s FAQs document.
• Digital Asset Organization: Maintain an organized digital filing system for marketing and communications folders, including annual photography, ad content, digital donor wall assets, media releases, media coverage and more.
• Event Support: Assist in creation of event materials and attend Foundation events as needed to assist with set-up, tear-down and playback of audiovisual materials

Responsibilities may shift over time, as priorities evolve, and based on an annual assessment.

Contributes to improve outcomes of safety, increased quality and delivery of care to reduce injuries, near misses, complications, infection and mortality rates by:

• Maintaining and promoting a safe and clean working environment for all employees, students, visitors, patients/clients, family members and physicians and fulfilling the duties of workers under the Occupational Health and Safety Act.
• Having the right to be part of the process of identifying and resolving workplace health and safety concerns. This right is expressed through worker membership on joint health and safety committees, or through worker health and safety representatives.
• Having the right to know about any potential hazards to which they may be exposed. This means the right to be trained and to have information on machinery, equipment, working conditions, processes and hazardous substances.
• Having the right to refuse work that they believe is dangerous to either their own health and safety or that of another worker. Members of the joint health and safety committee who are "certified" have the right to stop work that is dangerous to any worker.
• Reporting and documenting any observed risks or hazards to management personnel and taking immediate corrective action whenever safe and feasible.
• Acting in accordance with hospital patient safety policies and programs.
• Responding to safety risks to clients and takes action in situations where client safety and well-being are compromised.
• Reporting any observed risks to the appropriate authority whose actions or behaviours towards clients are unsafe or unprofessional.

Enhances quality of care and contributes to the development of a client centered, team-based, learning environment by:

• Consistently contributes as a member of the Foundation and practicing the values of Windsor Regional Hospital.
• Participating as a member of project teams or committees as appropriate.
• Participating in activities of organizational renewal and development.
• Sharing expertise and knowledge with other team members and other teams throughout the organization.
• Demonstrating respectful, courteous, caring attitudes in all interactions.
• Maintaining and fostering confidentiality in all aspects of written and verbal communication.

QUALIFICATIONS:

• Bachelor’s degree or equivalent combination of education and experience.
• A minimum of 3 years’ professional experience working in communications, marketing, fundraising or adjacent fields.
• Exceptional writing skills with experience writing, editing and proofreading across a broad range of communications materials.
• Strong understanding and experience implementing brand guidelines to create polished, branded communications materials.
• Demonstrated consistency in producing high-quality communications materials.
• Able to produce high-quality graphic designs and videos, with experience in platforms such as Canva, Illustrator, Photoshop and Premiere Pro or similar.
• Experience using communications platforms like MailChimp, Constant Contact or similar to create and schedule e-blasts – ideally to large audiences.
• Proven track record in successfully managing and growing business social media accounts, including Facebook, Instagram and LinkedIn.
• Knowledge of and prior experience using analytics tools, including in-platform tools on social media and Google Analytics an asset.
• Knowledge of Raiser’s Edge/NXT an asset but not required.
• This position requires occasional attendance/participation at events in the evening or on weekends.

SKILLS & ABILITIES:

• Impeccable attention to detail is essential, producing written work with little to no mechanical errors (i.e., typos, spelling errors, grammatical mistakes).
• Takes ownership of projects, ensuring deadlines are being met with limited supervision.
• Takes pride in their work, adhering to a high personal standard of quality and execution.
• Works proactively by anticipating future needs and communicating project updates both to internal teams and external partners/stakeholders.
• Ability to maintain confidentiality and exercise considerable judgment, tact, and discretion while working with sensitive and confidential information.
• Strong interpersonal and teamwork skills with ability to work collegially and constructively with others.
• Ability to be adaptive and work in a complex and ever-changing environment.
• Demonstrated knowledge and experience working in fundraising is highly desirable.

Windsor Regional Hospital is an equal opportunity employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, upon request, accommodation will be provided by WRH throughout the recruitment, selection and/or assessment process to applicants with disabilities.