Marketing Coordinator

Orillia Soldiers' Memorial Hospital Foundation; Central Ontario; On-site; CAD 52,000 - 78,000; Full time

Job summary

Orillia Soldiers' Memorial Hospital Foundation is seeking a Marketing Coordinator to execute and coordinate its marketing and communications activities. The role supports donor engagement, community awareness, and fundraising success, delivering high-quality content across digital and print channels, aligned with the Foundation’s brand and priorities.

The position focuses on planning, content development, and campaign execution, including social media, website maintenance, and reporting across

Qualifications

• Post-secondary diploma or degree in Marketing, Communications, Public Relations, Digital Media, Graphic Design, Business, or related field.
• An equivalent combination of education and relevant experience will be considered.
• Ongoing professional development in marketing, digital communications, graphic design, fundraising, or related disciplines is asset.

Responsibilities

• Plan marketing and communications plans aligned with priorities and fundraising initiatives.
• Maintain integrated calendars and content schedules across channels.
• Track and report on engagement, reach, and performance indicators.
• Identify opportunities to improve content performance through data and insights.
• Support development of long-term campaigns, annual communications strategies, and key publications.
• Manage social media channels: content planning, posting, engagement, and analytics.
• Maintain and update the website, ensuring content is current and on-brand.

Skills

Writing

Editing

Storytelling

Communication

Project management

Social media

Content creation

Education

Post-secondary marketing/communications degree or diploma

Equivalent combination of education and experience

Tools

Canva

Adobe Creative Suite

CMS

Meta Ads Manager

Google Ads

Job description

Why Work at OSMH Foundation

At OSMH Foundation, you'll be part of a dedicated team helping to ensure high-quality, compassionate care is available for the communities we serve. Working alongside donors, volunteers, healthcare professionals, and community partners, you'll help make a meaningful difference in the lives of patients and families across our region. We believe great work happens when people feel supported, respected, and connected to a shared purpose. OSMH Foundation team members have the chance to bring forward new ideas, and be part of an organization focused on growth, impact, and community connection.

POSITION SUMMARY:

The MarketingCoordinatoris responsible forthe execution and coordination of the Foundation’s marketing and communications activities, supporting initiatives that drive donor engagement, community awareness, and fundraising success.This role plays a key part in delivering high-quality, consistent, and engaging communications across digital and print channels, and ensuresall content is aligned with the Foundation’s brand, voice, and strategic priorities.

RESPONSIBILITIES:

Planning

• Support the development and implementation of marketing and communications plans aligned with Foundation priorities and fundraising initiatives
• Assistinmaintainingintegrated campaign calendars and content schedules across all communications channels
• Track and report on marketing and communications metrics, including engagement, reach, and performance indicators
• Identifyopportunities to improve content performance and audience engagement through data and insights
• Support long-term planning initiatives such as campaign rollouts, annual communications strategies, and key publications

Marketing & Digital Execution

• Maintainthe Foundation’s social media channels, including:
• Content planning and scheduling
• Day-to-day posting and monitoring
• Engagement and community interaction
• Executing digital advertising campaigns
• Maintain and update the Foundation’s website, ensuring content is current,accurate, and aligned with campaigns and priorities
• Monitor and respond to website inquiries and social media messages/comments ina timelyand professional manner
• Track and analyze performance across digital channels, including email, social media, and website analytics, and recommend improvements
• Ensure all digital content is aligned with brand standards, tone, and messaging

Content Development & Storytelling

• Coordinate and develop content for marketing and fundraising initiatives, including:
• Campaign messaging
• Donor impact stories
• Program updates
• Write and edit a variety of communications materials, including:
• Website content
• Email content
• Social media posts
• Donor and stewardship communications (e.g., thank you letters, impact updates)
• Collaborate with internal stakeholders to gather stories, testimonials, and content inputs that highlight the impact of donor support
• Coordinate the planning and execution of photo and video shoots, working with external partners and internal teams
• Maintain and organize a content library of stories, photos, videos, and campaign materials

Communications & Publications

• Coordinate and support the development of key Foundation publications, including the annual report and other donor-facing materials
• Provide writing, editing, and coordination support for stewardship communications, including donor acknowledgements and tax receipt messaging
• Assistin the development and execution of integrated communications plans for campaigns and initiatives
• Ensure all communications materials areaccurate, consistent, and aligned with Foundation messaging
• Support internal communications and coordination to ensure alignment across teams

Design & Creative Coordination

• Provide design and production support for marketing materials, including digital and print assets
• Coordinate with external designers, printers, and creative partners on the development of marketing materials and campaigns
• Support the development of creative briefs and project timelines for campaigns and communications projects
• Ensure all materials adhere to the Foundation’s brand guidelines and visual identity

Administrative Duties

• Maintain organized records of marketing materials, content assets, and project files
• Coordinate timelines, deliverables, and approvals across marketing and communications projects
• Assistwith budget tracking and invoicing related to marketing and creative services
• Support vendor coordination, including agencies, designers, and production partners
• Assistwith proofreading and quality assurance for all communications materials
• Provide general administrative and coordination support to the Marketing, Communications & Events team asrequired

Qualifications:

Education:

• Post‑secondary diploma or degree in Marketing, Communications, Public Relations, Digital Media, Graphic Design, Business, or a related field.
• An equivalent combination of education and relevant experience will be considered.
• Ongoing professional development in marketing, digital communications, graphic design, fundraising, or related disciplines is considered an asset.

Experience:

• Mininum 2 to 3 years of experience in marketing, communications, digital marketing, or a related field.
• Demonstrated experience creating and managing content across multiple channels, including social media, websites, email, and print materials.
• Experience coordinating marketing campaigns and projects from concept to execution while managing multiple priorities and deadlines.
• Experience creating graphic design assets for digital and print applications and experience with graphic design platforms such as Canva and Adobe Creative Suite is an asset.
• Proficiency with digital marketing tools, content management systems, email marketing platforms, and social media management tools.
• Experience managing and updating website content using content management systems.
• Experience planning, implementing, and optimizing paid digital advertising campaigns using Meta Ads Manager and Google Ads.
• Experience tracking, analyzing, and reporting on marketing performance using analytics and reporting tools.
• Experience in the non‑profit, healthcare, fundraising, or charitable sector is considered an asset.
• Strong writing, editing, and proofreading skills with the ability to adapt messaging for different audiences.

Competencies:

• Exceptional written and verbal communication skills with a talent for storytelling and creating compelling content.
• Strong graphic design and visual communication skills, with a keen eye for branding, layout, and attention to detail.
• Highly organized with the ability to manage multiple projects, deadlines, and competing priorities.
• Creative, innovative, and proactive in identifying opportunities to increase awareness, engagement, and support.
• Strong analytical skills with the ability to interpret campaign data and use insights to inform decision-making.
• Ability to work collaboratively with colleagues, donors, volunteers, hospital staff, physicians, vendors, and community partners.
• Self‑motivated and adaptable, with the ability to work independently and as part of a team.
• Demonstrates professionalism, discretion, sound judgment, and a commitment to maintaining confidentiality.
• Passion for the mission of OSMH Foundation and a commitment to supporting high‑quality, compassionate care for the communities we serve.
• Commitment to fostering a positive, collaborative, and respectful workplace culture.

PATIENT SAFETY: ALL STAFF

Participates in and complies with hospital safety and infection control programs.

• Reports unsafe conditions.
• Wears appropriate Personal Protective Equipment (PPE) as required
• Assists in the reporting and investigation of incidents.
• Reviews related policies and procedures on a regular basis.
• Maintains patient and Hospital confidentiality.
• Responds appropriately to codes.
• Participates in quality activities, as required.

CORPORATE VALUES:

Encourage and maintain positive employee/employer relationships within the Hospital environment in accordance with the Hospital’s Vision, Mission and Values: Teamwork, Trust, Accountability, Integrity & Humility.

CONTACTS:

Internal: Interacts with hospital staff via face to face, telephone and email.

External: Interacts with key stakeholders via face to face, telephone and email as required.

PHYSICAL DEMANDS:

Please contact HR for applicable chart insertion.

Note: N= Never, S = Seldom (1-5%/not daily); O=Occasional (6-32%); F = Frequent (33-65%); M= Major (66-100%)

WORKING CONDITIONS:

Professional office environment.

RATE OF PAY:

$52,000 - $78,000 annually